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Outcome Based Technology Management

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Outcome Based Technology Management is all about identifying and selecting the right opportunities then ensuring technology is developed that is fit for purpose.

Outcome Based Technology Management is all about identifying and selecting the right opportunities then ensuring technology is developed that is fit for purpose.

Published in: Technology, Business

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  • 1. Outcome Based Technology Management: Finding and Seizing Golden Opportunities Dominic Manchee Somer Solvit Limited14/09/11 Somer Solvit Ltd – © 2011 Page 1
  • 2. Why does Technology Management matter so much? … and what can we learn from others?14/09/11 Somer Solvit Ltd – © 2011 Page 2
  • 3. In decade 1998 and 2008 only 75% operating in 1998 still existed in 2008. … only 12% of organisations had achieved sustained and profitable growth over the decade. Zook, Profit From The Core, 201014/09/11 Somer Solvit Ltd – © 2011 Page 3
  • 4. Industry Turbulance Is Forcing Changes … under volatile environments, it seems that a firms’ competitive advantage is becoming much shorter and difficult to sustain Soderholm, 200814/09/11 Somer Solvit Ltd – © 2011 Page 4
  • 5. The automotive industry has developed many innovations …14/09/11 Somer Solvit Ltd – © 2011 Page 5
  • 6. However, only 17% are finally purchased by customers … Consider the financial cost ! Source: Car Innovation 2015, www.oliverwyman.com14/09/11 Somer Solvit Ltd – © 2011 Page 6
  • 7. So what is Technology? … and how can I identify and select technology that is of greatest relevance to my organisation / supply chain?14/09/11 Somer Solvit Ltd – © 2011 Page 7
  • 8. Product Technology © JCBJCBs latest high mobility excavatorfor the defence market Product technology is delivered to the end customer. 14/09/11 Somer Solvit Ltd – © 2011 Page 8
  • 9. Process Technology © UPS UPS Tracking System © Starbucks © Amazon Preparing and delivering food and drink Amazon 1-Click ordering technology and personalised recommendations Process technology aids production, innovation and delivery.14/09/11 Somer Solvit Ltd – © 2011 Page 9
  • 10. The more opportunities I seize, the more opportunities that multiply before me Sun-Tzu : Art of War14/09/11 Somer Solvit Ltd – © 2011 Page 10
  • 11. Outcome Based Technology Management (OBTM) Outcome Based Technology Management is all about identifying and selecting the right opportunities then ensuring technology is developed that is fit for purpose.14/09/11 Somer Solvit Ltd – © 2011 Page 11
  • 12. Customer intimacy andinnovation may lead to market Certain customers maychanging products need distinct features Vodafone Emporia designed for visually impaired Customers may simply desire the brand© Hilti – Dust Removal System Ideas may increase safety © Camelbak 14/09/11 Somer Solvit Ltd – © 2011 Page 12
  • 13. Dominic Manchee Owner – Somer Solvit Limited Twitter – @somersolvit14/09/11 Somer Solvit Ltd – © 2011 Page 13

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