Your SlideShare is downloading. ×
TrueDateThursday, March 12, 2009
TrueDateThursday, March 12, 2009
TrueDateThursday, March 12, 2009
Meet Jennifer          (Jena)          She is a 23 y.o. college student living in          Lithuania.          And she is ...
< Hi Jena! >Thursday, March 12, 2009
Meet Thomas           (Tom)        Tom is a 65 y.o widower looking to     settle down with someone who would be     caring...
< Hi Tom! >Thursday, March 12, 2009
eHarm                                   ony m                                         atched                              ...
Tom and Jena                                               a love story!                    •      Tom and Jena take insta...
<   A happy ending..or is it ?   >Thursday, March 12, 2009
Meet                     Joseph !         He is an on-line entrepreneur                                                   ...
< who are you...who who? >      • 7 million people fell victim to identity theft in 2003 -        Gartner, Harris Entertai...
Hello I am                           Somen Saha                            CEO of TrueDateThursday, March 12, 2009
This is a picture                                of the                                 Real                            So...
Why me?        • Interactive Product Marketing Manager        • Retail Program Manager        • Data-ArchitectThursday, Ma...
< So, is there a solution? >Thursday, March 12, 2009
TrueDate                           Authenticity in on-line dating!Thursday, March 12, 2009
How big is on-line dating?Thursday, March 12, 2009
Big! and growing...                                                               nten t site                             ...
Who are the players?      • Match.com               • Zoosk      • eHarmony                • SparksNetwork      • Chemistr...
What do “they” offer?                    •      Some limited browsing and matching for Free                    •      Paid...
How big are they?                    • Plentyoffish.com has 2 million unique                      visitors a day and has th...
How much do paid sites make yearly?   No. of Paying           Member pays   Member pays   Member pays   Member pays   Memb...
10,000 paid members                             = 1Million /yearThursday, March 12, 2009
What will we have that they {do too}?                    • FREE enrollment                    • FREE match-making         ...
What will we have that they {DON’T}?      •       Authenticity      •       Superior Match-Making through proven algorithm...
The Plan!      •       ACQUISITION:                  •        Viral                  •        SMNR                  •     ...
No. of Members                                                                           30,000                           ...
Will authenticity sell?Thursday, March 12, 2009
It will...it does!      • eHarmony just acquired RelyID - a company that        harness the public records to verify “iden...
TrueDate                                 Authenticity in on-line dating!                              We poised to be the ...
Thank you!   Somen Saha   somen@geek-nextdoor.com   (781) 492 3881Thursday, March 12, 2009
Upcoming SlideShare
Loading in...5
×

Truedate

381

Published on

This is just a dummy presentation to get you to take a look at one of the most profitable but mature market in payed site space.

Published in: Business, Travel
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
381
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Transcript of "Truedate"

  1. 1. TrueDateThursday, March 12, 2009
  2. 2. TrueDateThursday, March 12, 2009
  3. 3. TrueDateThursday, March 12, 2009
  4. 4. Meet Jennifer (Jena) She is a 23 y.o. college student living in Lithuania. And she is Single! Jena likes men who are a little older than her. She is looking for SWM and DD free, Catholic and can help her get a visa to USA. She is looking for a commitment from her relationship. She is a new member of eHarmony.Thursday, March 12, 2009
  5. 5. < Hi Jena! >Thursday, March 12, 2009
  6. 6. Meet Thomas (Tom) Tom is a 65 y.o widower looking to settle down with someone who would be caring and would travel with him on his business trips. Tom loves the outdoors and is an avid adventure sports enthusiast. He is also a Senior Partner at a law firm in Downtown Boston. He is Catholic. He has been a member of eHarmony for a few months now.Thursday, March 12, 2009
  7. 7. < Hi Tom! >Thursday, March 12, 2009
  8. 8. eHarm ony m atched Tom w < ith Jen a on a ll 59 d imensi > onsThursday, March 12, 2009
  9. 9. Tom and Jena a love story! • Tom and Jena take instant liking to each other • Jena is looking for someone mature • Tom is looking for someone like....Jena • They do the on-line date thing for about 3 months • As it turns out Jena is really a sweet girl • Jena decides to come to the states to meet Tom (its a big step for her!) • Tom insists that he pays for the air-fare and the visa fees • Jena is a little apprehensive but decides to take the gift. • Tom send Jena $2,500.00 via PayPal to Jena.Thursday, March 12, 2009
  10. 10. < A happy ending..or is it ? >Thursday, March 12, 2009
  11. 11. Meet Joseph ! He is an on-line entrepreneur it ’s who just made e ! $2,500.00 via PayPal i ev r el te b t ’t bu n t a o c n IThursday, March 12, 2009
  12. 12. < who are you...who who? > • 7 million people fell victim to identity theft in 2003 - Gartner, Harris Entertainment • Every year this number increases by 11 - 20 % • According to the FBI there is a special breed of con artists who specialize in on-line dating scam : “Sweetheart Scammer”Thursday, March 12, 2009
  13. 13. Hello I am Somen Saha CEO of TrueDateThursday, March 12, 2009
  14. 14. This is a picture of the Real Somen SahaThursday, March 12, 2009
  15. 15. Why me? • Interactive Product Marketing Manager • Retail Program Manager • Data-ArchitectThursday, March 12, 2009
  16. 16. < So, is there a solution? >Thursday, March 12, 2009
  17. 17. TrueDate Authenticity in on-line dating!Thursday, March 12, 2009
  18. 18. How big is on-line dating?Thursday, March 12, 2009
  19. 19. Big! and growing... nten t site pai d co rodu cing even ue p est r Jup 3rd . larg iter res m dat earch . co 957 ing put ch its t u mil lion bus ine sO a r ew ss a n-lin M ec n US e r 00 Db t , 0 rs a y2 013 0 se 6 u n th m oThursday, March 12, 2009
  20. 20. Who are the players? • Match.com • Zoosk • eHarmony • SparksNetwork • Chemistry.com • BlackSingles.com • AdultFriendFinder.com • NoCheatersDate.com • Plentyoffish.com • ChristianMingle.com • Cupid.com • and many many more...Thursday, March 12, 2009
  21. 21. What do “they” offer? • Some limited browsing and matching for Free • Paid membership / Some are free sites with targeted ads • Match-making based on several criteria • Some weeding of “bad-eggs” • A nice news-letter mainly promotional materials • And a whole lot of buzz wordsThursday, March 12, 2009
  22. 22. How big are they? • Plentyoffish.com has 2 million unique visitors a day and has the largest user- base (more than any paid site) • Number of employees: 1 • Their membership is 100% freeThursday, March 12, 2009
  23. 23. How much do paid sites make yearly? No. of Paying Member pays Member pays Member pays Member pays Member pays Members $9.95 /mo $14.95 /mo $19.95 /mo $24.95 /mo $99.95 /mo 500 $4,975 $7,475 $9,975 $12,475 $49,500 1,000 $9,950 $14,975 $19,950 $24,950 $99,000 2,500 $24,875 $37,375 $49,875 $62,375 $247,500 5,000 $49,750 $74,750 $99,750 $124,750 $495,000 7,500 $74,625 $112,125 $149,625 $187,125 $742,500 10,000 $99,500 $149,500 $199,500 $249,500 $990,000Thursday, March 12, 2009
  24. 24. 10,000 paid members = 1Million /yearThursday, March 12, 2009
  25. 25. What will we have that they {do too}? • FREE enrollment • FREE match-making • Community builder • Real-time member chat • FREE Advice on dating • Picture and Video browser • Rating system • CMS (member blog) • Ability to upgrade at any time (paid membership) • NewsletterThursday, March 12, 2009
  26. 26. What will we have that they {DON’T}? • Authenticity • Superior Match-Making through proven algorithms • A system that learns from member site activities • Private spaces where only trusted members are allowed • Reward system based on Identity Quality • 2 Revenue Models: • FREE ad-based membership (No support) • Paid “Authenticity verified” membership (FULL support) • “Authenticated” Picture and Video browser • Low initial investment and TCO • Education of online AuthenticityThursday, March 12, 2009
  27. 27. The Plan! • ACQUISITION: • Viral • SMNR • Blog PR • SEO • CONVERSION: • Education • Extended benefits • “Bribe Machine” • Low introductory price to new Members • Targeted campaigns • Events • RETENTION: • Newsletter • Gifts • Improvements in siteThursday, March 12, 2009
  28. 28. No. of Members 30,000 27,000 24,000 21,000 18,000 15,000 12,000 9,000 6,000 3,000 May 09 July 09 Sep 09 0 Nov 09 Jan 2010 @ $75/year = $ 2.25 MILLIONThursday, March 12, 2009
  29. 29. Will authenticity sell?Thursday, March 12, 2009
  30. 30. It will...it does! • eHarmony just acquired RelyID - a company that harness the public records to verify “identity” of a member. • However, it does not address the issue of “identity- theft” • It is clear however, that due to the large number of fraudulent activity around identity theft, it is only a matter of time when the consumers will demand “authenticity”Thursday, March 12, 2009
  31. 31. TrueDate Authenticity in on-line dating! We poised to be the standard by which all other dating sites will be measured!!! JOIN THE REVOLUTI ON!!!Thursday, March 12, 2009
  32. 32. Thank you! Somen Saha somen@geek-nextdoor.com (781) 492 3881Thursday, March 12, 2009

×