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Presentation given by Angela Semifero, Deputy Director of the Marshall District Library at the Kent District Library, September 7, 2007

Presentation given by Angela Semifero, Deputy Director of the Marshall District Library at the Kent District Library, September 7, 2007

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  • 1. Blogs, Social Networking, and Second Life: A Librarian’s Guide Angela Semifero Kent District Library September 7, 2007
  • 2. What is a Blog?
    • A weblog
    • An online journal
    • Chronological in nature
    • Generally intended to be read by other users
    • Generally solicits feedback from other users
  • 3. Parts of a Blog
    • Title, the main title, or headline, of the post.
    • Categories
    • Body, main content of the post.
    • Permalink, the URL of the full, individual article.
    • Post Date, date and time the post was published.
    • Comments
    • Blogroll: Linked collection of blogs
  • 4.  
  • 5. What is RSS?
    • Really Simple Syndication (formerly RDF Site Summary)
    • A family of web feed formats
    • Allows users to “subscribe” to blogs or websites
    • Read using software known as a “feed reader” or “agregator”
  • 6.  
  • 7. Blogging History
    • January 1994 – First recognized blog by Justin Hall
    • December 1997 – Term Weblog coined by Jorn Barger
    • April 1998 – Weblog shortened to blog
    • July 1999 – Pitas.com
    • Andrew Smales designed software to help him more easily update his personal website.
    • August 1999 - Blogger is launched
  • 8. Blogging History, cont.
    • February 2002 – Heather Armstrong fired for posting about her job on her blog, Dooce.
    • December 2004 – Merriam Webster declares blog the word of the year
    • May 2007 – Technorati tracking over 70 million blogs
  • 9. Blogging Stats
    • 8% of internet users, or about 12 million American adults, keep a blog.
    • 39% of internet users, or about 57 million American adults, read blogs
    • 54% of bloggers have never published elsewhere
    • 37% of bloggers write about their life and experiences (11% politics, 7% entertainment, etc.)
    • 54% of bloggers are under the age of 30
    • 13% post daily
      • Pew Internet and American Life Project
  • 10. Why Blog?
  • 11. Who Blogs?
  • 12.  
  • 13. Types of Blogs
    • Photoblog
    • Vlog (Video blog)
    • Podcasting
    • Group blogs
    • Legal Blogs (Blawgs)
    • Moblogs (Posting via mobile device)
  • 14.  
  • 15.  
  • 16.  
  • 17. Social Networking Websites
    • J.A. Barnes – Ones familial, social, and business contacts
    • Sites that create virtual communities
    • Profiles
    • Search mechanisms to find users with commonalities
    • AOL Buddy Pages, Livejournal, Classmates.com, Xanga, Friendster, Flickr, Bebo, etc.
  • 18. Benefits of Virtual Communities
    • Sharing Ideas and Collaboration
    • Sense of Community
    • Reading and Writing Skills
    • Self-Expression and Empowerment
    • Create Positive Adult Role Models
    • Educational Opportunities
    • Introduce Users to Library Resources
  • 19. Controversies and Issues
    • History
    • Ads
    • Policies of the Parent Company
    • False Profiles
    • Inappropriate Material
    • Cyberstalking
    • Sexual Predators
    • Cyberbullying
    • Phishing and Hacking
  • 20. What is MySpace?
    • Free Social Networking Site
    • An electronic collection of Social, Familial, and Business Contacts
    • Participatory Network (Users contribute content)
    • Virtual Community
    • “ A Place for Friends”
    • Similar to LiveJournal, Friendster, Facebook, Yahoo 360, Xanga, Bebo, LibraryThing, etc.
  • 21. What is MySpace Used For?
    • Professional Networking
    • Dating
    • Reconnecting with classmates and colleagues
    • Blogging
    • Listening to music
  • 22. What is MySpace Used For (cont.)
    • Video diary entries
    • Role-playing
    • Discussion Groups
    • Watching television shows
    • Instant Messaging
    • Etc.
  • 23. History of MySpace
    • Founded in 2003 at the height of Friendster’s popularity.
    • Founded by Tom Anderson (everyone’s first friend) and current president and CEO Chris DeWolfe
    • Allowed people to promote whatever they wanted on profiles including music
    • Currently over 660,000 musical artists on MySpace
    • Started with small team of programmers, now has over 250 employees, 90 of which are dedicated to “monitoring the safety of its members.”
    • Bought in July 2005 for $580 million dollars by Rupert Murdoch’s News Corporation
  • 24. Why MySpace?
    • Approximately 80% of Social Networking Traffic (Reuters)
    • Over 106 Million Profiles (CNET News)
    • 250,000 accounts were being added each day as of September 2006. (CNET News)
    • 3 rd most popular website in the United States (Alexa.com)
  • 25. More Stats
    • Teens spend an average of 15 hours per week on MySpace (California State University)
    • 55% of users are over age 35
  • 26. Joining Myspace
  • 27. Creating a Profile
  • 28. Components of a MySpace Profile
    • Interests
    • Messages, Bulletins, Events
    • Schools, Workplaces, etc.
    • Pictures
    • Videos
  • 29.  
  • 30. More Components
    • Blogs
    • Calendar
    • Privacy Settings
    • Comments
    • Friends (Including Top Friends)
    • Highly customizable layouts and backgrounds
    • Add-ons
  • 31.  
  • 32.  
  • 33.  
  • 34. Policies
    • In House
    • Mission of the Library
    • Acceptable Use for a Library’s site
    • Privacy settings
  • 35. Library Profiles on Myspace
    • Additional web presence
    • Voice for their organization
    • Forum for their patrons’ opinions
    • Informing the public of their collections
    • Calendars of programming
    • Educational opportunities for their patrons
  • 36.  
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  • 41.  
  • 42.  
  • 43. Other Library Related Uses -YALSA
  • 44. ALA
  • 45. Authors – Meg Cabot
  • 46. Authors – Harlan Coben
  • 47. Publisher – Harper Teen
  • 48. Role-Playing Profiles – Virginia Woolf
  • 49. Musical Artists – Harry and the Potters
  • 50. MySpace as a Resource
    • Directory Search- Only as much information as people put on their profiles
    • Browse function allows very specific demographic searches
    • Collection Development (Music)
    • People are telling their stories. Listen.
  • 51. Publicity
    • Blogs (Subscriptions)
    • Bulletins
    • Events
  • 52. Facebook Statistics
    • Started as a network of colleges
    • Open registration as of September 2006
    • 89% increase of unique visitors from May 2006 to May 2007
    • Fastest rate of growth among 25-34 year olds (138%)
    • More than 39 million active users
  • 53.  
  • 54.  
  • 55. Facebook Statistics cont.
    • More than 150,000 new registrations per day since Jan. 2007
    • Over 47,000 regional, work-related, collegiate, and high school networks
    • Active users have doubled since Facebook expanded registration in Sept. 2006
    • Over 2,000 applications have been built on Facebook Platform
    • About 1,700 Facebook applications with over 100 users, and about 800 with over 1000 users
  • 56.  
  • 57.  
  • 58. Other Social Networking Sites
    • LinkedIn
    • Ning
    • ProjectPlaylist
    • Stickam
    • Xanga
    • Bebo
    • Yahoo 360
    • Classmates.com
    • Slideshare
    • AOL Buddy Pages
    • Windows Live Spaces
  • 59.  
  • 60.  
  • 61.  
  • 62.  
  • 63. LibraryThing and Goodreads
    • Social Networking relating to Books
    • Reviews and Ratings
    • Recommendations
    • Book information
    • Trading
    • Conversations
  • 64.  
  • 65.  
  • 66.  
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  • 68.  
  • 69.  
  • 70.  
  • 71.  
  • 72.  
  • 73.  
  • 74.  
  • 75. Flickr
    • Photo Sharing Website
    • Allows users to place tags and notes on photos
    • Searchable
    • Friends and Contacts
    • Group
    • Photobucket, Webshots, Kodakgallery,
  • 76.  
  • 77.  
  • 78.  
  • 79.  
  • 80.  
  • 81.  
  • 82.  
  • 83.  
  • 84.  
  • 85. Youtube
    • Videos up to 10 minutes in length
    • Searchable
    • Popular culture distributor
    • What do you need to post on youtube?
      • An Internet connection,
      • a free Youtube account,
      • a digital camcorder ( one that captures in Digital8, MiniDV, HDV, or any of the DVD formats) .
      • Video editing software such as Apple iMovie
      • If you’re using an analog camcorder, conversion software
  • 86.  
  • 87.  
  • 88.  
  • 89.  
  • 90. Virtual Worlds and Communities
    • Online Forums
    • Text Adventures
    • Role Playing Play by Post
    • MMOGs / MMORPGs (Massively Multiplayer Online Role Playing Games)
    • Second Life
  • 91.  
  • 92. Text Adventures
    • Interactive Fiction
    • software containing simulated environments in which players use text commands to control characters
    • How to make your own text adventures with Inform 7 http://brasslantern.org/writers/howto/i7tutorial.html
  • 93.  
  • 94. MMORPGs
    • World of Warcraft
    • City of Villains
    • EverQuest
    • Star Wars Galaxies
    • Lord of the Rings Online
    • Lineage
    • Runescape
    • Club Penguin
    • Puzzle Pirates
    • The Sims Online
  • 95.  
  • 96. Avatars: A graphical representation of the user
  • 97. Programming
    • Internet Safety Education
    • MySpace Makeover
    • Creating Applications
    • Video game creation
    • Forums for discussion
    • Video contests
    • Instructional Videos
    • Discussion Groups
    • Character Profiles and Roleplaying blogs
    • Volunteer Opportunities
  • 98. Second Life
    • 6.6 million user accounts
    • Over 2 million users active in the past two months
    • Virtual world with “islands” for different purposes
    • Real economy. Money can be traded for in-world Linden dollars.
  • 99. Library Services in Second Life
    • Information Island, Cybrary City, EdTech Island, Health Information Island, Imagination Island
    • Lectures, book clubs, continuing education classes, universities, dances, author visits
  • 100.  
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  • 111.  
  • 112.  
  • 113.  
  • 114.  
  • 115. Angela Semifero
    • Marshall District Library
    • 124 W. Green St.
    • Marshall, MI 49068
    • (269)781-7821 x18
    • [email_address]