Introduction to Pinterest

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Pinterest- The next big thing has arrived. It's not just about image sharing... it provides a platform for brand to promote their brand & connect to possible customers.

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Introduction to Pinterest

  1. 1.  Pinterest is the new ‘big thing’ in social media Pinterest is a visually focused image sharing site, centered on interest, lifestyles, and planning It lets you to connect people through the things they find interesting also known as pinning
  2. 2.  Pinterest attracts 1,090 visitors per minute (Source: Social Jumpstart) Pinterest is retaining and engaging users as much as 2-3x as efficiently as Twitter (Source: RJ Metrics) Of the Total users 55-70% are female (Source: Imbue Marketing) 59% of Pinterest users are between the ages of 25 and 44 (Source: Experian Hitwise) 65% of Pinterests global Web traffic is from the U.S. (Source: Alexa)
  3. 3. Debayan Majumdardbnmajumdar@gmail.com********
  4. 4.  Once account is created Pinterest will then ask for the account’s interests. This will help Pinterest suggest users to follow, so select any option that is related to your brand.
  5. 5. In the ‘Settings’ you can: Edit the email address, email notifications, password, username, etc. Add/edit the About section, Location and Website Define sharing and visibility settings. Delete the account. It is important to make sure the account’s visibility setting is set to ‘OFF’, so the account will be indexed in search engines.
  6. 6.  Adding a pin is when a user finds an image on a website that they would like to pin The benefit of adding a pin in this way is that the URL associated with the image provides a link back, which encourages more traffic. The difference between adding a pin and uploading a pin is that the image you are adding is being uploaded from your computer.
  7. 7.  A ‘repin’ is similar to an RT on Twitter. It means that a user has reposted someone else’s pin onto one of their pin boards. To repin an image, simply click the ‘Repin’ button. choose the board that you would like to pin it to and edit the description
  8. 8.  Select relevant board to place the image Tag the image with descriptive words that will make the image searchable to others Share pin via Twitter and/or Facebook. Do not share every pin as this could be considered Spam Tag the image with Descriptive words that will make the image searchable to others. And always keep the Pin Etiquette in mind
  9. 9.  While signed in to Pinterest, click on the ‘Add +’ button located at the top right of the interface Select ‘Create a Board’ from the options in the window. Name your board & choose a Board Category . There is also an option to choose who else can pin onto this board. Once you’re finished select ‘Create Board’ Edit Board’ button enables you to Categorize, edit or delete a board
  10. 10.  Pinterest is no longer the underdog after coming in third behind Facebook and Twitter Earlier this year, it became one of the biggest traffic referrals, bringing in more traffic than YouTube, Google+ and LinkedIn Combined Most images are pinned from a website and therefore have a link back to the page This means each of these pins acts like a button back to the website
  11. 11. Choose the most relevant category Plan your Pinterest image carefully Tell a story Connect withCustomers/Followers/Pinners Reward your pinners Stay Current
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