Mobile Monday Düsseldorf 09 - Nimbuzz Overview

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  • I had the pleasure to listen to this presentation at the Mobile Monday in Düsseldorf. Especially the part about the revenue-sharing partnerships with e.g. StudiVZ and Spice Mobiles was a very interesting insight on the business models. Thank you Tobias for the thrilling lecture.
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  • Mobile Monday Düsseldorf 09 - Nimbuzz Overview

    1. 1. Mobile Monday Düsseldorf January ‘08 by Tobias Kemper
    2. 2. All-In-One: calls, chats, messaging and more! for everyone Mass –market lifestyle product with “always-on” appeal.
    3. 3. Facts and Figures Smart money investors: Mangrove (Skype), Naspers/MIH (QQ), Holtzbrinck Ventures (Kyte TV) - $10 million , 2007 , $15 million , 2008 <ul><li>20K new registrations/day </li></ul><ul><ul><ul><li>1 new user every 4 seconds </li></ul></ul></ul><ul><li>95% of top 20 handsets supported </li></ul><ul><ul><ul><li>in every country </li></ul></ul></ul><ul><li>98% recommend to friend (Oct. 08 survey) </li></ul><ul><ul><ul><li>Millions of users; in every country </li></ul></ul></ul><ul><li>Revenue-sharing partnerships : StudiVZ (social network) Spice Mobiles (manufacturer) MWeb (ISP) </li></ul>Userbase Winner: Best Start-Up
    4. 4. Instant Messaging <ul><li>One contact list : </li></ul><ul><li>Phonebook (backup) </li></ul><ul><li>Social and IM networks </li></ul><ul><li>Emoticons </li></ul><ul><li>File sharing </li></ul><ul><li>Offline/text messaging </li></ul><ul><li>Personal Message </li></ul><ul><li>Chat Rooms </li></ul><ul><li>Group Chat </li></ul><ul><li>Conference Call </li></ul><ul><li>One-click access : </li></ul><ul><li>Call </li></ul><ul><li>Chat </li></ul><ul><li>Messaging and more </li></ul>Buzz : Alert that automatically launches Nimbuzz Mobile if friend wants to get in contact.
    5. 5. (geo) Presence Geo-Location Share your location and retrieve the location of your buddies on a map. Access Point & Status
    6. 6. VOIP <ul><ul><li>SIP calling </li></ul></ul><ul><ul><li>cheap (international) mobile and landline calls </li></ul></ul><ul><ul><li>Dial-Up VoIP </li></ul></ul><ul><ul><li>Local Dial-In provides VoIP on 2G networks. </li></ul></ul><ul><ul><li>Available in 50+ countries. </li></ul></ul><ul><ul><li>Internet/VoIP </li></ul></ul><ul><ul><li>2.5G, 3G, WIFI. From Widget, PC, Mobile. </li></ul></ul>
    7. 7. Movie
    8. 8. MNO WiFi / VoIP Operator Problem: Islands Consumer: Too many applications for essentially the same purpose. Industry: Players have their unique features but are disconnected.
    9. 9. IM Networks Operators MNO WiFi / VoIP Operator Social Networks Solution: Interoperability Consumer: One access point for everything; no learning curve. Industry: Interoperability, community, customer ownership, increased engagement, value add
    10. 10. <ul><li>Windows </li></ul><ul><li>Mac (2009) </li></ul>Full service on every platform <ul><li>Java </li></ul><ul><li>Symbian </li></ul><ul><li>Windows Mobile </li></ul><ul><li>iPhone/iPod Touch </li></ul><ul><li>Android/Blackberry in ’09 </li></ul><ul><li>EDGE – GPRS – 3G – Wifi </li></ul><ul><li>Web IE, Firefox, Safari, Opera </li></ul><ul><li>WAP </li></ul><ul><li>Widget Blog, Website, Social Network (Facebook, MySpace ... and more) </li></ul>
    11. 11. <ul><ul><li>Affiliate Program </li></ul></ul><ul><ul><li>Operators & Manufacturers </li></ul></ul><ul><li>Manufacturer Partners : </li></ul><ul><li>RIM BlackBerry - EMEA Alliance </li></ul><ul><li>Spice Mobiles </li></ul><ul><li>… and more to come </li></ul>Operator Partners: <ul><ul><ul><li>Benefits : </li></ul></ul></ul><ul><ul><ul><li>Differentiator </li></ul></ul></ul><ul><ul><ul><li>Social Phonebook: </li></ul></ul></ul><ul><ul><ul><ul><li>community </li></ul></ul></ul></ul><ul><ul><ul><ul><li>instant messaging </li></ul></ul></ul></ul><ul><ul><ul><ul><li>(geo) presence </li></ul></ul></ul></ul><ul><ul><ul><li>Monetize via “always-on” nature </li></ul></ul></ul><ul><ul><ul><li>customer ownership </li></ul></ul></ul>
    12. 12. Affiliate Program Online Communities <ul><ul><li>Social Networks </li></ul></ul><ul><ul><ul><li>Real-time communication through voice and chat </li></ul></ul></ul><ul><ul><ul><li>Inter-community communication (global) </li></ul></ul></ul><ul><ul><ul><li>Advertising revenue – more time spent on the site </li></ul></ul></ul><ul><ul><ul><li>Mobile Experience - continued usage via “always-on” opportunity </li></ul></ul></ul>
    13. 13. Monetization Partners : Distribution and revenue sharing partnerships -social networks, operators and manufacturers. Local and global . Advertising : Brand engagement with highly engaged user base mobile, web, PC behavior – interest – location - demographics Call Out : Call termination fees.
    14. 14. is <ul><li>All-In-One Communication </li></ul><ul><li>call, chat, text/file sharing, location retrieval, voice messaging … </li></ul><ul><ul><li>From Any Device </li></ul></ul><ul><li>mobile, PC, web, widget </li></ul><ul><ul><ul><li>To Anyone Skype, MSN, Yahoo, ICQ, GTalk, AIM, StudiVZ, Facebook, MySpace … </li></ul></ul></ul><ul><ul><ul><ul><li>from anywhere </li></ul></ul></ul></ul><ul><ul><ul><li>a ny country, any network, 11 languages </li></ul></ul></ul><ul><ul><ul><ul><ul><li>for free </li></ul></ul></ul></ul></ul>Winner: Best Start-Up
    15. 15. Press Techcrunch : Nimbuzz Strikes Major Distribution Deal With StudiVZ, Germany’s Largest Social Network FierceVOIP : Nimbuzz, mig33 work to differentiate out of mobile VoIP pack Laptop Magazine … This hassle-free mobile application turns your cell into a VoIP phone and instant messaging portal - a stand-out mobile app… MobHappy “ A VoIP and Chat Aggregator That Doesn’t Suck. “ … It does this stuff better than native apps in many cases — for instance, I think it does Skype better than the official Skype mobile app (voice quality of a chat from a Skype user on PC to my mobile was perfect)…. Symbian Guru : … The native S60 client completely rocks, first of all. It’s really easy to use and supports all the major IM protocols in a nice interface … New York Times : Nimbuzz IM for the iPhone - Friendly for Fat Fingers The Nimbuzz raises $15 million for their accessibility mission AppleBlog … Nimbuzz! is a great choice. Overall, the interfaces are clean, responsive, and well-designed and the app in general has a slick, professional feel . Kudos to Nimbuzz! for … IM client for the iPhone…
    16. 16. Contact Tobias Kemper Head of Communications & Social Media Mobile: +31 (0) 64 664 5659 [email_address]   Social Media Touch Points :   Blog: http://blog.nimbuzz.com   Twitter: http://twitter.com/nimbuzz   Flickr: http://flickr.com/photos/nimbuzz    Youtube: http://www.youtube.com/nimbuzzbv   Vator.Tv: http://www.vator.tv/pitch/show/Nimbuzz-Nimbuzz SlideShare: http://www.slideshare.net/somatek

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