• Save
Membership Marketing GPS Intro 2 by SomaStream Inc.ppt
Upcoming SlideShare
Loading in...5
×
 

Membership Marketing GPS Intro 2 by SomaStream Inc.ppt

on

  • 1,055 views

 

Statistics

Views

Total Views
1,055
Views on SlideShare
1,000
Embed Views
55

Actions

Likes
0
Downloads
0
Comments
0

1 Embed 55

http://membershipmarketer.com 55

Accessibility

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Membership Marketing GPS Intro 2 by SomaStream Inc.ppt Membership Marketing GPS Intro 2 by SomaStream Inc.ppt Presentation Transcript

  • SomaStream’sMembership Marketing GPS Intro Part 2 How to apply the process to increase involvement and increase conversion Thomas C. Selleck SomaStream Inc. www.SomaStream.blogspot.com Copyright 2012 SomaStream Inc. 1
  • Membership Marketing GPS SomaStream’s Membership Marketing GPS guides the prospect along a rewarding interactive path of discovery towards a personalized offer. Copyright 2012 SomaStream Inc. 2
  • Membership Marketing GPS As a result, website visitors enjoy:• An enticing but simple process of engagement• Deepening commitment to finding out more• An enjoyable self-discovery process• The satisfaction of getting personalized recommendations Copyright 2012 SomaStream Inc. 3
  • Membership Marketing GPSWhy does this increaseinvolvement & conversion? Copyright 2012 SomaStream Inc. 4
  • Membership Marketing GPSWhy does this increaseinvolvement & conversion?It’s human nature to persist inseeking closure, and to look forpersonalized meaning – as longas the right stimulus is provided. Copyright 2012 SomaStream Inc. 5
  • Membership Marketing GPSWhy does this increaseinvolvement & conversion?Membership Marketing GPSleverages the psychologicalphenomena known as theZeigarnik Effect & the Barnum orForer Effect.More on this later. Copyright 2012 SomaStream Inc. 6
  • Membership Marketing GPS Psychological Effects After following the interactive path of Q&As provided by the Marketing GPS system, participants believe the recommendations are: • Personalized • More credible • More accurate They believe this even if the sales message is not personalized! Copyright 2012 SomaStream Inc. 7
  • Membership Marketing GPS Psychological Effects After following the interactive path of Q&As provided by the Marketing GPS system, participants believe the recommendations are: • Personalized • More credible • More accurate They believe this even if the sales message is not personalized! Copyright 2012 SomaStream Inc. 8
  • Membership Marketing GPS Psychological Effects After following the interactive path of Q&As provided by the Marketing GPS system, participants believe the recommendations are: • Personalized • More credible • More accurateThey believe this even if the salesmessage is not personalized!! Copyright 2012 SomaStream Inc. 9
  • Membership Marketing GPS As a marketer, you benefit from:• An easy way to filter general visitor traffic to targeted sales pages• A series of micro-commitments from your visitors• Increased visitors’ receptivity to your “personalized” sales message• Increased conversion Copyright 2012 SomaStream Inc. 10
  • Membership Marketing GPS As a marketer, you benefit from:• An easy way to filter general visitor traffic to targeted sales pages• A series of micro-commitments from your visitors• Increased visitors’ receptivity to your “personalized” sales message• Increased conversion Copyright 2012 SomaStream Inc. 11
  • Membership Marketing GPS As a marketer, you benefit from:• An easy way to filter general visitor traffic to targeted sales pages• A series of micro-commitments from your visitors• Increased visitors’ receptivity to your “personalized” sales message• Increased conversion Copyright 2012 SomaStream Inc. 12
  • Membership Marketing GPS As a marketer, you benefit from:• An easy way to filter general visitor traffic to targeted sales pages• A series of micro-commitments from your visitors• Increased visitors’ receptivity to your “personalized” sales message• Increased conversion Copyright 2012 SomaStream Inc. 13
  • Membership Marketing GPS As a marketer, you benefit from:• An easy way to filter general visitor traffic to targeted sales pages• A series of micro-commitments from your visitors• Increased visitors’ receptivity to your “personalized” sales message• Increased conversion Copyright 2012 SomaStream Inc. 14
  • Membership Marketing GPS SomaStream’s Membership Marketing GPS system combines leading edge technologies with the unique direct marketing skillset of its developer, DR+ Creator Thomas C. Selleck. – Strategic insight – Powerful campaign design – Compelling copy – Innovative implementation – Increased internet marketing success Copyright 2012 SomaStream Inc. 15
  • Membership Marketing GPSThe SomaStream Membership MarketingGPS demo uses the example of a sampletravel protection insurance product.The demo shows how a general prospectpool is filtered into targeted sales pagesusing Membership Marketing GPS. Copyright 2012 SomaStream Inc. 16
  • Membership Marketing GPSThe Membership Marketing GPS demois based on these assumptions:• 4 different products available: Individual, Couple, Family & Youth Traveler• Initial contact is via email to house list• List is not specifically targeted• All emails link to one Gateway page Copyright 2012 SomaStream Inc. 17
  • Membership Marketing GPSThe Membership Marketing GPS demois based on these assumptions:• Effective email subject lines• Engaging email body copy that promises personalized recommendations• A “slippery slope” sales landing page/ microsite that leads prospects to a close Copyright 2012 SomaStream Inc. 18
  • Membership Marketing GPSThis Membership Marketing GPS demoshows what happens in the critical inter-mediate phase of the “Gateway” page:After a prospect has made the initial clickBefore they are exposed to personalizedrecommendations and a sales close Copyright 2012 SomaStream Inc. 19
  • Membership Marketing GPSOn the Gateway page, the MembershipMarketing GPS demo filters prospectsinto 4 groups.Each group is offered a differentproduct:6. For business travelers7. For couples8. For families9. For parents of independent youth travelers 15-25 Copyright 2012 SomaStream Inc. 20
  • Membership Marketing GPSOn the Gateway page, the MembershipMarketing GPS demo filters prospectsinto 4 groups. Each group is offered adifferent product:5. For business travelers6. For couples7. For families8. For parents of independent youth travelers 15-25 Copyright 2012 SomaStream Inc. 21
  • Membership Marketing GPSOn the Gateway page, the MembershipMarketing GPS demo filters prospectsinto 4 groups. Each group is offered adifferent product:• Individual Plan (for business travelers)• Couples Plan• Family Plan (includes youth travelers)• Independent youth travelers Copyright 2012 SomaStream Inc. 22
  • Membership Marketing GPSThe 4 groups of prospects (andcorresponding products) are furtherdivided into 1 of 3 sub-divisions –each with its own landing page & offer.Each landing page appeals directly to thespecific prospect sub-groups:9. Domestic travelers: Road trips only10.Domestic travelers: Air travel & road trip11.International & domestic travelers Copyright 2012 SomaStream Inc. 23
  • Membership Marketing GPSThe 4 groups of prospects (andcorresponding products) are furtherdivided into 1 of 3 sub-divisions –each with its own landing page & offer.Each landing page appeals directly to thespecific prospect sub-groups:• Domestic travelers: Road trips only• Domestic travelers: Air travel & road trips• International & domestic travelers Copyright 2012 SomaStream Inc. 24
  • Membership Marketing GPS Targeted Landing Pages Domestic Domestic Int’l & Road Trip Air & Road Trip DomesticBusiness Offer 1 Offer 2 Offer 3TravelersCouples Offer 4 Offer 5 Offer 6Families Offer 7 Offer 8 Offer 9Youth Offer 10 Offer 11 Offer 12Travelers Copyright 2012 SomaStream Inc. 25
  • Membership Marketing GPSThis demo showcases only 8 of 12distinct targeted landing pages that sella total of 4 different product variations:• Individual Plan (for business travelers)• Couples Plan• Family Plan (includes youth travelers)• Independent youth travelers Copyright 2012 SomaStream Inc. 26
  • Membership Marketing GPSThese 8 targeted landing pages are shownin the demo in a rough “sketch” form.In a finished version, these landing pageswould include: Graphics and copy that highlight personalized nature of the sales recommendations Additional sales support web pages Effective, personalized order form Copyright 2012 SomaStream Inc. 27
  • Membership Marketing GPSThese 8 targeted landing pages are shownin the demo in a rough “sketch” form.In a finished version, these landing pageswould include: Graphics and copy that highlight personalized nature of the sales recommendations Additional sales support web pages Effective, personalized order form Copyright 2012 SomaStream Inc. 28
  • Membership Marketing GPSThese 8 targeted landing pages are shownin the demo in a rough “sketch” form.In a finished version, these landing pageswould include: Graphics and copy that highlight personalized nature of the sales recommendations Additional sales support web pages Effective, personalized order form Copyright 2012 SomaStream Inc. 29
  • Membership Marketing GPSThese 8 targeted landing pages are shownin the demo in a rough “sketch” form.In a finished version, these landing pageswould include: Graphics and copy that highlight personalized nature of the sales recommendations Additional sales support web pages Effective, personalized order form Copyright 2012 SomaStream Inc. 30
  • Membership Marketing GPSHow to get the most from the demo:• From the Gateway page, click in the floater window• Choose any path• After you reach one destination page, click on the “Gateway Page Demo” menu bar link at the top to return to the Gateway and re-start the demo• Start the demo again to follow a different path to a different destination Copyright 2012 SomaStream Inc. 31
  • Membership Marketing GPSHow to get the most from the demo:• From the Gateway page, click in the floater window• Choose any path• After you reach one destination page, click on the “Gateway Page Demo” menu bar link at the top to return to the Gateway and re-start the demo• Start the demo again to follow a different path to a different destination Copyright 2012 SomaStream Inc. 32
  • Membership Marketing GPSHow to get the most from the demo:• From the Gateway page, click in the floater window• Choose any path• After you reach one destination page, click on the “Gateway Page Demo” menu bar link at the top to return to the Gateway and re-start the demo• Start the demo again to follow a different path to a different destination Copyright 2012 SomaStream Inc. 33
  • Membership Marketing GPSHow to get the most from the demo:• From the Gateway page, click in the floater window• Choose any path• After you reach one destination page, click on the “Gateway Page Demo” menu bar link at the top to return to the Gateway and re-start the demo• Start the demo again to follow a different path to a different destination Copyright 2012 SomaStream Inc. 34
  • Membership Marketing GPSImportant disclaimer:This is a rough demo of SomaStream’sMembership Marketing GPS system.It is designed to showcase theprocess, not the content. Copyright 2012 SomaStream Inc. 35
  • Membership Marketing GPSThere are many possible variations& permutations to this process.Envision how you could apply thissystem to your product or service Copyright 2012 SomaStream Inc. 36
  • Membership Marketing GPSUse your imagination and …have fun!Use your imagination! Copyright 2012 SomaStream Inc. 37
  • Membership Marketing GPS All this makes much more sense once you see an example of the process. I invite you to view a demo of the SomaStream Membership Marketing GPS – call or email me for access. Thanks for your interest! Thomas. C. Selleck SomaStream@gmail.com 203.903.1008 www.SomaStream.blogspot.com Copyright 2012 SomaStream Inc. 38