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AGIA -- Membership Marketing GPS Demo SomaStream Inc.
AGIA -- Membership Marketing GPS Demo SomaStream Inc.
AGIA -- Membership Marketing GPS Demo SomaStream Inc.
AGIA -- Membership Marketing GPS Demo SomaStream Inc.
AGIA -- Membership Marketing GPS Demo SomaStream Inc.
AGIA -- Membership Marketing GPS Demo SomaStream Inc.
AGIA -- Membership Marketing GPS Demo SomaStream Inc.
AGIA -- Membership Marketing GPS Demo SomaStream Inc.
AGIA -- Membership Marketing GPS Demo SomaStream Inc.
AGIA -- Membership Marketing GPS Demo SomaStream Inc.
AGIA -- Membership Marketing GPS Demo SomaStream Inc.
AGIA -- Membership Marketing GPS Demo SomaStream Inc.
AGIA -- Membership Marketing GPS Demo SomaStream Inc.
AGIA -- Membership Marketing GPS Demo SomaStream Inc.
AGIA -- Membership Marketing GPS Demo SomaStream Inc.
AGIA -- Membership Marketing GPS Demo SomaStream Inc.
AGIA -- Membership Marketing GPS Demo SomaStream Inc.
AGIA -- Membership Marketing GPS Demo SomaStream Inc.
AGIA -- Membership Marketing GPS Demo SomaStream Inc.
AGIA -- Membership Marketing GPS Demo SomaStream Inc.
AGIA -- Membership Marketing GPS Demo SomaStream Inc.
AGIA -- Membership Marketing GPS Demo SomaStream Inc.
AGIA -- Membership Marketing GPS Demo SomaStream Inc.
AGIA -- Membership Marketing GPS Demo SomaStream Inc.
AGIA -- Membership Marketing GPS Demo SomaStream Inc.
AGIA -- Membership Marketing GPS Demo SomaStream Inc.
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AGIA -- Membership Marketing GPS Demo SomaStream Inc.

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  • 1. SomaStream’sMembership MarketingGPS Demo for AGIA Efficient “On the fly” Prospect Segmentation & Targeting for EA+ Thomas C. Selleck SomaStream Inc. www.SomaStream.blogspot.com Copyright 2012 SomaStream Inc. 1
  • 2. Membership Marketing GPSThe Membership Marketing GPS demois based on these assumptions:• 4 different products available: Individual, Couple, Family & Youth Traveler• Initial contact is via email to house list• List is not specifically targeted• All emails link to one Gateway page Copyright 2012 SomaStream Inc. 2
  • 3. Membership Marketing GPSThe Membership Marketing GPS demois based on these assumptions:• Effective email subject lines• Engaging email body copy that promises personalized recommendations• A targeted “slippery slope” sales landing page/ microsite that leads prospects to a close Copyright 2012 SomaStream Inc. 3
  • 4. Membership Marketing GPSThis Membership Marketing GPS demoshows what happens in the critical inter-mediate phase of the “Gateway” page:After a prospect has made the initialclickBefore they are exposed to personalizedrecommendations and the sales close Copyright 2012 SomaStream Inc. 4
  • 5. Membership Marketing GPSOn the Gateway page, the MembershipMarketing GPS demo filters prospectsinto 4 groups.Each group is offered a differentproduct:6. For business travelers7. For couples8. For families9. For parents of independent youth travelers 15-25 Copyright 2012 SomaStream Inc. 5
  • 6. Membership Marketing GPSOn the Gateway page, the MembershipMarketing GPS demo filters prospectsinto 4 groups. Each group is offered adifferent product:5. For business travelers6. For couples7. For families8. For parents of independent youth travelers 15-25 Copyright 2012 SomaStream Inc. 6
  • 7. Membership Marketing GPSOn the Gateway page, the MembershipMarketing GPS demo filters prospectsinto 4 groups. Each group is offered adifferent product:• Individual Plan (for business travelers)• Couples Plan• Family Plan (includes youth travelers)• Independent youth travelers (targeted to parents) Copyright 2012 SomaStream Inc. 7
  • 8. Membership Marketing GPSThe 4 groups of prospects (andcorresponding products) are furtherdivided into 1 of 3 sub-divisions –each with its own landing page & offer.Each landing page appeals directly to thespecific prospect sub-groups:9. Domestic travelers: Road trips only10.Domestic travelers: Air travel & road trip11.International & domestic travelers Copyright 2012 SomaStream Inc. 8
  • 9. Membership Marketing GPSThe 4 groups of prospects (andcorresponding products) are furtherdivided into 1 of 3 sub-divisions –each with its own landing page & offer.Each landing page appeals directly to thespecific prospect sub-groups:• Domestic travelers: Road trips only• Domestic travelers: Air & road trips• International & domestic travelers Copyright 2012 SomaStream Inc. 9
  • 10. Membership Marketing GPS Targeted Landing Pages Domestic Domestic Int’l & Road Trip Air & Road Trip DomesticBusiness Offer 1 Offer 2 Offer 3TravelersCouples Offer 4 Offer 5 Offer 6Families Offer 7 Offer 8 Offer 9Parents Offer 10 Offer 11 Offer 12of YouthTravelers Copyright 2012 SomaStream Inc. 10
  • 11. Membership Marketing GPSThis demo showcases only 8 of 12distinct targeted landing pages that sell atotal of 4 different product variations:• Individual Plan (for business travelers)• Couples Plan• Family Plan (includes youth travelers)• Independent youth travelers (targeted to parents) Copyright 2012 SomaStream Inc. 11
  • 12. Membership Marketing GPSThese 8 targeted landing pages are shownin the demo in a rough “sketch” form.In a finished version, these landing pageswould include: Graphics and copy that highlight personalized nature of the sales recommendations Additional sales support web pages Effective, personalized order form Copyright 2012 SomaStream Inc. 12
  • 13. Membership Marketing GPSThese 8 targeted landing pages are shownin the demo in a rough “sketch” form.In a finished version, these landing pageswould include: Graphics and copy that highlight personalized nature of the sales recommendations Additional sales support web pages Effective, personalized order form Copyright 2012 SomaStream Inc. 13
  • 14. Membership Marketing GPSThese 8 targeted landing pages are shownin the demo in a rough “sketch” form.In a finished version, these landing pageswould include: Graphics and copy that highlight personalized nature of the sales recommendations Additional sales support web pages Effective, personalized order form Copyright 2012 SomaStream Inc. 14
  • 15. Membership Marketing GPSThese 8 targeted landing pages are shownin the demo in a rough “sketch” form.In a finished version, these landing pageswould include: Graphics and copy that highlight personalized nature of the sales recommendations Additional sales support web pages Effective, personalized order form Copyright 2012 SomaStream Inc. 15
  • 16. Membership Marketing GPSTwo additional destination options areshown in the links on the menu bar:• The Email Optin link shows an option if the offer is for a series of free personalized travel security tips.• The Callback link shows an option for a direct link to a salesperson, in this example via a return phone call. Copyright 2012 SomaStream Inc. 16
  • 17. Membership Marketing GPSTwo additional destination options areshown in the links on the menu bar:• The Email Optin link shows an option if the offer is for a series of free personalized travel security tips.• The Callback link shows an option for a direct link to a salesperson, in this example via a return phone call. Copyright 2012 SomaStream Inc. 17
  • 18. Membership Marketing GPSTwo additional destination options areshown in the links on the menu bar:• The Email Optin link shows an option if the offer is for a series of free personalized travel security tips.• The Callback link shows an option for a direct link to a salesperson, in this example via a return phone call. Copyright 2012 SomaStream Inc. 18
  • 19. Membership Marketing GPSHow to get the most from the demo:• From the Gateway page, click in the floater window• Choose any path• After you reach one destination page, click on the “Gateway Page Demo” menu bar link at the top to return to the Gateway and re-start the demo• Start the demo again to follow a different path to a different destination Copyright 2012 SomaStream Inc. 19
  • 20. Membership Marketing GPSHow to get the most from the demo:• From the Gateway page, click in the floater window• Choose any path• After you reach one destination page, click on the “Gateway Page Demo” menu bar link at the top to return to the Gateway and re-start the demo• Start the demo again to follow a different path to a different destination Copyright 2012 SomaStream Inc. 20
  • 21. Membership Marketing GPSHow to get the most from the demo:• From the Gateway page, click in the floater window• Choose any path• After you reach one destination page, click on the “Gateway Page Demo” menu bar link at the top to return to the Gateway and re-start the demo• Start the demo again to follow a different path to a different destination Copyright 2012 SomaStream Inc. 21
  • 22. Membership Marketing GPSHow to get the most from the demo:• From the Gateway page, click in the floater window• Choose any path• After you reach one destination page, click on the “Gateway Page Demo” menu bar link at the top to return to the Gateway and re-start the demo• Start the demo again to follow a different path to a different destination Copyright 2012 SomaStream Inc. 22
  • 23. Membership Marketing GPSImportant disclaimer:This is a rough demo of SomaStream’sMembership Marketing GPS systemapplied to AGIA’s EA+ marketing.It is designed to showcase theprocess, not the content. Copyright 2012 SomaStream Inc. 23
  • 24. Membership Marketing GPSImportant disclaimer:This is a rough demo of SomaStream’sMembership Marketing GPS systemapplied to AGIA’s EA+ marketing.It is designed to showcase theprocess, not the content. Copyright 2012 SomaStream Inc. 24
  • 25. Membership Marketing GPSThere are many possible variations& permutations to this process.Use your imagination and have fun! Copyright 2012 SomaStream Inc. 25
  • 26. Membership Marketing GPS All this makes much more sense once you see an example of the process. I invite you to view a demo of the Membership Marketing GPS – call or email me for access. Thanks for your interest! Thomas. C. Selleck SomaStream@gmail.com 203.903.1008 www.SomaStream.blogspot.com Copyright 2012 SomaStream Inc. 26

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