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Transcript

  • 1. Corporate Blogging Sabrina I. Pacifici Founder, Editor, Publisher, Web Manager LLRX.com ( www.llrx.com ), the unique, free, independent webzine on legal research, resources, applications, and technology for librarians and legal professionals. & Author of beSpacific ( www.bespacific.com ) Accurate, focused law and technology news, updated daily
  • 2. Presentation Overview
    • Blog facts
    • Overall blog stats
    • Blogging applications
    • Blog features
    • Tracking blogs at large
    • Corporate blogging stats
    • Why blog
    • What to blog about
    • Got Content!
    • Blogging Essentials – benefits, people, time, cost
    • Elements/components of good blogs
    • Content creation and management
    • Marketing and branding, in-house and to the public
    • Blogs as knowledge management tools
      • Adjunct to portals, websites, intranets
    • Examples of focused, topical blogs
    • More reasons you should blog
    • Tech companies lead the way in corporate blogging
    • News and resources on corporate blogging
  • 3. Facts about blogs
  • 4. Parts of a blog – consider which elements to use
  • 5. How many blogs are there? Millions and millions….
  • 6. But how many are updated regularly?