Government as a platform: engaging the public with social media

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My talk at FutureGov Forum Sri Lanka in Colombo on 19 July 2011.

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Government as a platform: engaging the public with social media

  1. 1. government as a platform engaging the public with social media<br />Patrick McCormick<br />Acting General Manager<br />Online Collaboration and Citizen Engagement<br />Department of Justice Victoria <br />19 July 2011 <br />FutureGov Forum Sri Lanka Colombo<br />Unless indicated otherwise, content in this presentation is licensed:<br />
  2. 2. government as a platform engaging the public with social media<br />we are here now<br />changing the rules<br />terms of engagement<br />Justice 2.0<br />
  3. 3. Victoria<br />population of 5 million<br />fastgrowing (6.2% 96-06)<br />28% born overseas<br />finance, insurance, higher education, manufacturing <br /><ul><li>87,806 sq mi</li></li></ul><li>Government of Victoria – views are my own<br />
  4. 4. Justice portfolio employs over 21,000 staff <br />police and prosecution <br />courts, prisons and corrections services <br />tribunals and agencies protecting citizen rights <br />emergency services <br />racing and gaming policy<br />legal advice to government<br />and includes about 90,000 volunteers across <br />Country Fire Authority <br />Lifesaving Victoria<br />Victoria State Emergency Services<br />Office of the Public Advocate<br />
  5. 5. 1. we are here now<br />
  6. 6. For these technologies will produce forgetfulness in the minds of those who use them, because they will not practice their memory. Their trust in online information, produced by external sources which are not part of their learning, will discourage the use of their own memory within them. You have invented an elixir not of memory, but of searching; and you offer people the appearance of wisdom, not true wisdom.<br />
  7. 7. For these technologies will produce forgetfulness in the minds of those who use them, because they will not practice their memory. Their trust in online information, produced by external sources which are not part of their learning, will discourage the use of their own memory within them. You have invented an elixir not of memory, but of searching; and you offer people the appearance of wisdom, not true wisdom.<br />
  8. 8. For this invention will produce forgetfulness in the minds of those who learn to use it, because they will not practice their memory. Their trust in writing, produced by external characters which are not part of themselves, will discourage the use of their own memory within them. You have invented an elixir not of memory, but of reminding; and you offer your pupils the appearance of wisdom, not true wisdom.<br /> - Plato 370 BC<br />
  9. 9. Australians prefer the web<br />(AGIMO: Australia in the Digital Economy, 2009)<br />
  10. 10. and are spending more time online<br />according to comScore’sState of the Internet 2010<br />18.8 hours per month online on average<br />36.3% used Apple iTunes<br />42.6% used online banking services<br />81.6% used social networks<br />
  11. 11. but does social media matter?http://www.youtube.com/watch?v=sIFYPQjYhv8<br />
  12. 12. the internet is evolving<br />
  13. 13. 14<br />term Web 2.0 coined by Tim O’Reilly in 2004 technology book publisher and net guru<br /><ul><li> growth of user generated content
  14. 14. rise of blogs, wikis, photo and video sharing sites
  15. 15. comments, ratings, links as social capital
  16. 16. extension of peer to peer networks to mobiles</li></li></ul><li>the Internetmakes social media possible<br />compact yet immense, a ‘small world’<br />10x growth adds ‘one hop’<br />growth is organic and ad hoc<br />power law distribution <br />mostly below and above mean<br /><ul><li>few with many links
  17. 17. many with few links</li></ul>In Search of Jefferson’s Moose - David G. Post<br />power law distribution<br />mostly below and above the mean<br /><ul><li>few with many links
  18. 18. many with few links</li></li></ul><li>citizen expectations are changing<br />3 types of expectations - Charlie Leadbeater<br />I need – essential services government must provide<br />I want – discretionary services responding to demand<br />I can – option to self select, participate, co-produce<br />why now?<br />Internet 1.0 – low or no cost production and distribution<br />netizens 1.0 – surplus computing and doing capacity <br />web 2.0 - new tools, behaviours, expectations<br />
  19. 19. the public sector is also evolving<br />read-only<br />rigid, prescriptive, hierarchical<br />20th century administrative bureaucracy<br />new public management - performance<br />triple bottom line - shareholders and stakeholders<br />co-productive, shared enterprise, Gov 2.0<br />read-write<br />agile, principled, collaborative<br />
  20. 20. so what isGov 2.0?<br />Gov2.0<br />web 2.0<br />government<br />the new economy begins with technology and ends with trust<br />- Alan Webber 1993<br />
  21. 21. Web 2.0 presents new challenges for public sector<br />public sector<br />public policy<br />public goods<br />public services<br />
  22. 22. we need to go back to first principles<br />public purpose<br />public sector<br />public policy<br />public goods<br />public services<br />
  23. 23. Gov 2.0is not abouttechnology<br />public purpose<br />trust<br />
  24. 24. but Gov 2.0is powered bytechnology<br />citizens<br />technology<br />internet<br />government<br />PSI<br />
  25. 25. Gov 2.0 begins withpublic purposeand ends with trust<br />technology<br />citizens<br />public purpose<br />trust<br />internet<br />PSI<br />government<br />
  26. 26. the public sector needs to change<br />a new approach <br />share (not cede) power, when and where appropriate<br />maintain authority in old and new models<br />government as a platform, providing a citizen ‘API’<br />key challenges <br />culture of experimentation and collaboration<br />open access to public sector data and information<br />voice of authenticity, uncertainty and contestability<br />
  27. 27. 2. changing the rules<br />
  28. 28. emerging policy platform<br />Victoria<br />parliamentary inquiry into PSI<br />VPS innovation action plan<br />Government response on PSI<br />government 2.0 action plan<br />Commonwealth<br />Gov 2.0 Taskforce report<br />APSC online engagement guidelines<br />declaration of open government<br />
  29. 29. modern and capable - a culture ofcollaboration<br />
  30. 30. conversations, questions, problem solving<br />
  31. 31. seeking and rating colleagues’ ideasopenly<br />
  32. 32. workingtogether across boundaries<br />
  33. 33. video socialisesimportantinformation<br />
  34. 34. inviting staff to be content creators<br />
  35. 35. modelling best practice through social media<br />http://www.youtube.com/watch?v=8iQLkt5CG8I&feature=youtu.be<br />
  36. 36. 3. terms ofengagement<br />
  37. 37. co-production with or without us<br />“information wants to be free”<br />- Stewart Brand <br />at first Hackers' Conference 1984<br />
  38. 38. government making itself more transparent<br />
  39. 39. citizens making government more accountable<br />
  40. 40. new opportunities for citizen-sourced solutions<br />13 July Mumbai bomb blasts spark grassroots social media response<br />CNN http://edition.cnn.com/2011/WORLD/asiapcf/07/14/india.blasts.help/index.html?hpt=hp_bn2<br />
  41. 41. aggregating info to aid responders and search efforts<br />have compiled numbers and areas where help is available, add and share please<br />
  42. 42. establishing trustedpresence on new platforms<br />
  43. 43. responding to citizen pain points<br />
  44. 44. building trust through open an exchange<br />
  45. 45. CFA, Black Saturday, Flickr<br />4.Justice 2.0<br />
  46. 46. worst natural disaster in Australia’s history<br />Victorian Fire Map 9 February 2009, dse.vic.gov.au<br />
  47. 47. sharing emergency info in timely, convenient way<br />
  48. 48. going where people are to build trust and improve access to information<br />9,300 fans x average of 150 friends =1,209,000 people<br />
  49. 49. citizen engagement takes many forms<br />
  50. 50. mobile apps extend the front line response<br />Are you FireReady?<br />
  51. 51. citizens helping themselves and their neighbors<br />
  52. 52. fostering sharedresponsibility<br />
  53. 53. greater transparency to reduce costs<br />
  54. 54. and confirm public safety objectives<br />
  55. 55. community driven crisis response<br />
  56. 56. thinking globally, collaborating locally<br />
  57. 57. Online collaboration & citizen engagement<br />onlineservices focused on business objectives<br /><ul><li>Supporting programs and delivering key information through online channels</li></ul>Online communication<br />Gov 2.0 <br />legislation & public policy<br /><ul><li>Providing advice and guidance on emerging policy and legislative issues
  58. 58. Optimising internal and external use of new tools to deliver on DOJ objectives</li></ul>Social media<br /><ul><li>Analysing, reporting on effectiveness of online channels against objectives</li></ul>Online monitoring<br />
  59. 59. Justiceonline services strategy (yrs 3-4)<br />Establishing New platform<br /> Online services are stable, reliable, interoperable<br />2. Delivering Better information<br /> Information is accessible, accurate, searchable, re-usable<br />3. Enabling Self service<br /> Providing citizen centric services and co-production<br />4. Supporting Mobile web<br /> Enabling device agnostic services anywhere, anytime<br />
  60. 60. government as a platform engaging the public with social media<br />we are here now<br />changing the rules<br />terms of engagement<br />Justice 2.0<br />
  61. 61. Thanks!<br />Questions?<br />Patrick McCormick<br />pat.mccormick@justice.vic.gov.au<br />@ solutist<br />follow Justice on Twitter<br />@ justice_vic<br />
  62. 62. re-using this presentation? the fine print…<br />Parts of this presentation not under copyright or licensed to others (as indicated) have been made available under the Creative Commons Licence 3.0<br />Put simply, this means:<br />you are free to share, copy and distribute this work<br />you can remix and adapt this work<br />Under the following conditions<br />you must attribute the work to the author:<br />Patrick McCormick(pat.mccormick@justice.vic.gov.au or paddy@post.harvard.edu)<br />you must share alike – so if you alter or build upon this work you have to keep these same conditions<br />Unless stated otherwise, the information in this presentation is the personal view of the author and does not represent official policy or position of his employer<br />

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