As oportunidades para a Indústria Geradas pela Computação em Nuvem


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Cezar Taurion - Gerente de Novas Tecnologias Aplicadas da IBM do Brasil / Technical Evangelist ISV & Developer Relations da IBM do Brasil

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As oportunidades para a Indústria Geradas pela Computação em Nuvem

  1. 1. As oportunidades para a Indústria Geradas pela Computação em NuvemCezar TaurionGerente de Novas Tecnologias/Technical © Copyright International Business Machines Corporation 2011. All rights reserved.
  2. 2. Agenda Nivelando nossos conhecimentos sobre Cloud Computing Benefícios e riscos da Cloud Computing How to? Cezar Taurion Lessons learned Technical Evangelist IM AR © Copyright IBM Corporation 20112
  3. 3. IT must address these Business Challenges Doing more with less Reduce capital expenditures and operational expenses Reducing risk Ensure the right levels of security and resiliency across all business data and processes Higher quality services Improve quality of services and deliver new services that help the business grow and reduce costs Breakthrough agility Increase ability to quickly deliver new services to capitalize on opportunities while containing costs and managing risk IM AR © Copyright IBM Corporation 2011
  4. 4. Everyone is talking about the cloud... IM AR © Copyright IBM Corporation 2011
  5. 5. Gartner 2010 CIO review IM AR © Copyright IBM Corporation 2011
  6. 6. The significance of Cloud Computing Cloud Computing changes IT services delivery in the same way that the ATM changed banking and the internet changed commerce IM AR © Copyright IBM Corporation 2011
  7. 7. Seismic Shifts: What the Industrial Revolution has to dowith the Evolution of Modern IT Industrial Revolution – no single event, but an evolution of events and inventions over many decades Standardized processes in product manufacturing brought about significant changes in labour Cloud is the “Spinning Jenny” or “Watt’s Steam Engine” of its time: an essential part to the history of IT, but only a part of a much wider narrative How this narrative will play out over the next decade really is anyone’s guess There will be winners and losers Mainframe Era PC / Client-Server Era The Network Era Cloud Computing Era 1960s 1970s 1980s 1990s 2000s 2010s+ In just the last decade, we’ve moved from static websites and slow internet modem dial- up to $$$Bn e-commerce, pervasive mobile and “tweeting” the world! In the next decade, we may have witnessed a dramatic transformation in the way IT is bought / consumed, to a highly flexible, pay-as-you-go, standardised model. All bets are off ! IM AR © Copyright IBM Corporation 2011
  8. 8. A cloud computing primer – your 60 second guide A new model of IT Key ingredients: delivery and •elasticity Start consumption… …inspired by internet •PAYG services in the •on-demand self-service consumer space Analogies - electricity Evolutionary, not A “confluence of generation revolutionary – time technologies” – and The sharing, hosting, ASP virtualization, SOA, Model-T Ford multi-tennancy Variants – public, Get to Near-term adoption private, hybrid, know overstated, long-term community, ? the impact underestimated – Finish G-cloud add to Cloud all bets are off ! confusion stack IM AR © Copyright IBM Corporation 2011
  9. 9. Cloud Computing DefinitionCloud computing is a new consumptionand delivery model inspired by consumerinternet services and driven by client needs Usage Tracking Web 2.0Cloud computing has 5 key characteristics: End User Focused 1. “Always on” network access Service Virtualization 2. On-demand self-service Automation 3. Location independent resource pooling 4. Rapid elasticity – grow & shrink easily 5. Flexible pricing models Reduced … to free your budget for new investments and Virtualization Standardization Automation speed deployment of new Self Service costs capabilities. Increasing Increasing quality flexibility IM AR © Copyright IBM Corporation 2011
  10. 10. Cloud Service Types Source: “Government in the Cloud” Gartner Webinar, Sept. 8, 2010 IM AR © Copyright IBM Corporation 2011
  11. 11. A range of deployment options Private Hybrid Public IT capabilities are provided Internal and external IT activities / “as a service,” over an service delivery functions are intranet, within the enterprise methods are provided “as a and behind the firewall integrated service,” over the Internet Enterprise Users Enterprise Enterprise Enterprise data center data center A B A B Private cloud Managed Hosted private Member cloud Public cloud private cloud cloud services servicesPrivate Third-party operated Third-party owned Mix of shared and Shared resourcesOn client premises Client owned and operated dedicated resources Elastic scalingClient runs/ manages Mission critical Standardization Shared facility and staff Pay as you go Packaged applications Centralization Virtual private network Public Internet Security (VPN) access High compliancy Internal network Subscription or Internal network membership based IM AR © Copyright IBM Corporation 2011
  12. 12. Cloud Computing creates value by changing the way IT is delivered … AND consumed Value for Consumer: Value for IT Provider: High Quality User Changes in Changes in Improved Supply Experience Consumption Delivery Economics • Self Service • User provisioned • Standardized offerings • Lower operating • Self service model • Virtualized and automated • Capacity, Flexibility • Tiered, flexible pricing infrastructure management costs due to standards and and choice automation • Lower costs Cloud Services • Offload standard admin tasks • Enhanced security and reliability = • Improved capital Automated and Service Access & Deployment efficiency • Rapidly Provisioned dynamic IT Management Service Management • Rapid, flexible • Location independant (mobile or Web) + services enhancements Compute Storage Workload Optimized • Economy of Scale Virtualized Systems Network Cloud System Capabilities12 IM AR © Copyright IBM Corporation 2011
  13. 13. Cloud computing delivers IT & business benefits Virtualized Higher utilization Economy of scale benefits Doing more with less Lower capital expense Lower operating expenseStandardized Easier access Flexible pricing Reuse and share Higher quality services Easier to integrate Automated Faster cycle times Lower support costs Optimized utilization Breakthrough agility Improved compliance Reducing risk Optimized security End user experience IM AR © Copyright IBM Corporation 2011
  14. 14. IT benefits from Cloud Computing are real Cloud attributes From ToVIRTUALIZATION Server/storage virtualization 10–20% 70–80% Cloud accelerates business value across a wide Utilization of infrastructure 10–20% variety of domains 70–80% Self-service None Unlimited AUTOMATION Automated provisioning Week - Months Hours / Minutes Change and release management Months Hours / Minutes STANDARDIZATION Service catalog ordering Months Days / hours Metering/billing Fixed cost model Granular Payback period for new services Years Months Legacy Cloud-enabled environments enterprise IM AR © Copyright IBM Corporation 201114
  15. 15. IBM’s Experience with Conversion to Cloud Computing Without Cloud With Cloud 100% New Development Liberated funding for new development, Software Costs trans- formation investment or Strategic direct saving Change Capacity Power Costs Case Study ResultsCurrent Labor Costs Deployment (1-time) Annual savings: $3.3M (84%) IT (Operations and Spend Maintenance) Software Costs $3.9M to $0.6M Power Costs (88.8%) Hardware, Hardware Costs labor & power (annualized) Labor Costs savings re-duced ( - 80.7%) annual cost of Hardware Costs Operation ( - 88.7%) by 83.8% Note: 3-Year Depreciation Period with 10% Discount Rate IM AR © Copyright IBM Corporation 2011
  16. 16. Smart Business Development and Test CloudCapitalizing on new efficiencies Reduced “time to market – Automatic provisioning reduces time and effort to find free servers Improved capital utilization with automatic de-provisioning – Allows resources to be freed between tests – Results in higher utilization – Reduces capital outlay and expenses to install, support, and operate systems16 IM AR © Copyright IBM Corporation 2011
  17. 17. Smart Business Private Cloud Advanced cyber security Achieving new levels and analytics capable of of situation awareness protecting sensitive data Real time processing of sensors, MOCA (Mission Oriented Cloud monitors and devices Architecture) provides a leap ahead in technology for Air Force network Enhanced security, policy situational awareness and cyber management and compliance defense within a hardened cloud management infrastructure IM AR © Copyright IBM Corporation 2011
  18. 18. LotusLive CollaborationReducing loan processing timefrom 7 days to 24 hours Created competitive advantage with a 10-15 day loan process (compared to 30-45 days typical of most banks) Improved customer service with a faster more convenient loan process allowing customers to review and sign documents from their home Integrated with Silanis e-SignLive e-signature application IM AR © Copyright IBM Corporation 2011
  19. 19. Smart Business Analytics Cloud Turning petabytes of data into useful insights Petabytes of information consolidated from >100 data warehouses Business intelligence and analytics providing new insights to 200,000 employees in sales, marketing, development and manufacturing IM AR © Copyright IBM Corporation 2011
  20. 20. IBM is making significant investments to help clients optimize theuse of CloudStrategy & Design Consulting Services in support of Cloud Computing Networking Strategy &Services for Cloud Optimization Services Cloud solutions for infrastructure workloadsDevelopment Desktop Infrastructure Storage Analytics Collaboration Business Servicesand Test Delivery options to fit your requirements: On the IBM Cloud……………Private Cloud……….Pre-integrated appliances Infrastructure services & technologies enabling Cloud computing IBM Service Delivery Manager Cloud Service Provider Platform IBM Cloudburst appliance Professional Security Services Cloud Computing Security – Resilience - Maintenance Testing Services for Cloud IM AR © Copyright IBM Corporation 2011
  21. 21. The IBM portfolio is aligned by Cloud lifecycle stagePlan Build Deliver Helping clients develop a Helping clients to enable their Providing secure, Cloud strategy, assess enterprise to deliver Cloud Services reliable services for workloads or identify pilot clients to consume opportunities Cloud Strategy Private Clouds Cloud Integration Cloud ServicesBusiness strategy Development & Test Integration of Development & TestTechnology strategy Production enterprise and cloud IT ProductionBusiness return and Leveraging your IT assets systems IBM Cloud data centerROI analyses or ours, in your data Support for multiple assets and resourcesDeployment planning center or in ours cloud providers IBM Cloud Computing IBM Cloud Computing Prebuilt, rapidly Reference Architecture Reference Architecture available integration IBM Security Framework IBM Security Framework IM AR © Copyright IBM Corporation 2011
  22. 22. There are six typical steps to getting started with Cloud “IBM Cloud Assessment Workshop” 1 2 3 Understand Strategic Analyze Workloads Determine Delivery Direction Models High IT Provider Relationship Profile E-Mail, Software Enterprise Provider researches, Collaboration Development recommends and implements Enabler technology to enable quantum leap in business capability Data Provider works with others to develop a Test and Pre- Partner service and provide resources/skills Intensive Production Trad B e n e f it necessary to support the service Processing Provider of a quality service at a cost equal to or IT Private Public Utility lower than the competition Provider of an adequate service at a cost lower Hybrid Commodity than the competition Database ERP Cost High 4 5 6 Analyze Infrastructure Assess Risks Build Roadmaps Gaps Determine ROI 01. IT Host Resources Business Architecture Provide a baseline of agreement by Document business directions and IT’s alignment with them, Develop and implement enterprise-wide Alignment educating all stakeholders on the business architecture initiatives A rc h ite c tu re across the enterprise E n te rpris e fundamentals of Enterprise Architecture 03. IT Storage Resources Information Systems Architecture Assess the existing IS Architecture for a selected set of LOBs Develop an overall IS enterprise architecture framework to guide the enterprise Develop and execute an IS Architecture roadmap across the enterprise 04. IT Network Resources Pilot Metadata integration with key tools and Document business glossary into metadata M a n ag e m e nt M a s te r D a ta Metadata Develop metadata technical strategy applications repository for some LOBs 02. IT Distributed Resources Establish a cross-functional Information Define and document common semantics Data Model Establish data entity naming standards (business glossary) across LOBs for some Architecture (Data Administration) team subject areas Enterprise Extend the information integration Integrate information transformation Exploratory Departmental Exclusive Open Info rm a tio n Information Define the information integration Inte gra tio n architecture across the with common metadata and data Integration Transformation architecture organization & technologies cleansing services Scope of services Extend the Information Integration Optimize data & content Integrate data placement with the Information Placement Architecture for placement & Identify required Develop roadmaps & Structure structure optimization placement and structure across all LOBs & technology silos Information Lifecycle Management implementation Assess current state Determine future state capabilities and initiatives Phase 1 Phase 2 Phase 3 Phase 4 Phase 1 Phase 2 Phase 3 Phase 4 IM AR © Copyright IBM Corporation 2011
  23. 23. Some workloads are ready for cloud delivery. Sensitive Analytics Data Information Intensive Ready Infrastructure Storage for Cloud Highly Customized Isolated Industry Workloads Applications Not yet Collaboration Virtualized Mature 3rd Party SW Workloads Workplace, Desktop May not yet & Devices be ready Business Complex Pre-Productionfor migration Processes Processes & Systems Transactions Development & Test Batch Regulation Infrastructure Processing Sensitive Compute IM AR © Copyright IBM Corporation 201123
  24. 24. A practical approach to cloud computing Define cloud strategy and Condition the existing roadmap infrastructure for cloud Assess cloud deployment models, • Virtualize and automate existing service options and workloads systemsPlan and Plan cloud strategy and roadmap • Add service management, service catalogPrepare Choose initial project Start with an isolated private cloud deployment Choose low-risk workload such as test and development Standardize applications and systemsPilot andDeploy Deploy self-service portal Roll out cloud across the enterprise Enable additional workloads on private cloud Add new usersExtend and Use trusted public cloud services to supplement data center capabilitiesEvolve IM AR © Copyright IBM Corporation 2011
  25. 25. Recomendo: IM AR © Copyright IBM Corporation 2011
  26. 26. Obrigado! @ctaurion Facebook, Linkedin IM AR © Copyright IBM Corporation 2011