Is3241 v8

327 views

Published on

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
327
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Is3241 v8

  1. 1. IS3241 Technology Presentation Jackie Teo / Jackson Wong / Nerissa Wang / Hurul Ainaa / Fu Yisi / Joey Lim
  2. 2. Before we start… • A little quiz • First to show this screen on your mobile phone to our group at the end of the presentation gets a mystery prize • Hint: “Tips” at LT19 soCube
  3. 3. Agenda • Objectives/purposes of foursquare • Key functions (Individual aspect) • Key functions (Business aspect) Presenter: Jackie Teo
  4. 4. Agenda • Objectives/purposes of foursquare • Key functions (Individual aspect) • Key functions (Business aspect) • Strengths/weaknesses • “Check in” Presenter: Jackson Wong
  5. 5. Objectives/purposes of foursquare • Social media platform • Allows users to connect with friends • Allows users to update locations • Interesting and interactive way to stay connected
  6. 6. Key functions (Individual aspect) • Collect points and badges • Allows users to publish updates on other social media platform • Bookmark information about places • Socializing
  7. 7. Key functions (Business aspect) • “Venue” itself on foursquare • Offer incentives for “Check in” • Viral marketing over different platform
  8. 8. Agenda • Objectives/purposes of foursquare • Key functions (Individual aspect) • Key functions (Business aspect) • Strengths/weaknesses • “Check in” Presenter: Jackson Wong
  9. 9. Strengths / Weaknesses Strengths • Mobile platform • Integration of applications using built in API • Engaging users with its functions • Linkage between virtual and reality • Economic way of marketing
  10. 10. Strengths / Weaknesses Weaknesses • Troublesome to install • Lack of control • Privacy issues • Updates can be seen as spam • Requires piggybacking on other social networking medium • Lack in areas of specialization
  11. 11. Demo - Check in
  12. 12. Before we end… • A little quiz • First to show this screen on your mobile phone to our group at the end of the presentation gets a mystery prize. • Hint: “Tips” at LT19 soCube
  13. 13. Is social media a friend or foe to us?Please feel free to comment by: “Tips” at LT19 soCube =)

×