JENNIFERHERMESSocial Media ManagerI WANT TO KNOWMY REALCUSTOMERS FROMMY FACEBOOKFANS
200,000+ FACEBOOKFANBASEPROBLEMS:ROI ?ACTUAL CUSTOMERS ?PERONALISED DEALS ?WHAT’S NEXT ?JENNIFER HERMESSOCIAL MEDIA MANAGER
SANDRA RAOLinkedIn Group OwnerI WANT TOMONETISE MYMY LINKEDINGROUP
100,000+ LINKEDINGROUPPROBLEMS:SEGMENT ?PERSONALISEDMESSAGING ?MONETISE ?WHAT’S NEXT ?SANDRA RAOLINKEDIN GROUP OWNER
Traditionally Social Media was about..Increase Likes Increase Followers Increase Views Increase Connec2ons Increase Click-‐Thru’s Increase Hits
The Reality? Fickle Fans Low Engagement No Iden2ﬁca2on Limited Measurement & Data Ownership 91% Of Fans/Followers have abandoned at least one brand on Facebook & Twi9er 81% Of Fans/Followers have either unlinked or removed company post form their feeds 71% Report being more selec@ve of ‘linking’/’following a company ?
The Key IssuesLack of Ownership Fragmented Engagement Incoherent Presence & Sharing Understand consumer preferences No Access to social graph