PAGE 2Opening NoteBiz Card @Fishbowl@SoLoMoThursdayDrinks @Reception30 May 2013
PAGE 3Opening Note30 May 2013
PAGE 4Objectives30 May 2013
PAGE 5Speaker: ARAVINTH KUMARASAMY30 May 2013
The Meaning of “Like”PAGE 630 May 2013
sambaash 2.0 platformEnterprise Social SoftwareCloud Based SaaSInvested by : Partnered with : Awarded by : MostFavoriteStartup
How Is it Working ?
JENNIFERHERMESSocial Media ManagerI WANT TO KNOWMY REALCUSTOMERS FROMMY FACEBOOKFANS
200,000+ FACEBOOKFANBASEPROBLEMS:ROI ?ACTUAL CUSTOMERS ?PERONALISED DEALS ?WHAT’S NEXT ?JENNIFER HERMESSOCIAL MEDIA MANAGER
SANDRA RAOLinkedIn Group OwnerI WANT TOMONETISE MYMY LINKEDINGROUP
100,000+ LINKEDINGROUPPROBLEMS:SEGMENT ?PERSONALISEDMESSAGING ?MONETISE ?WHAT’S NEXT ?SANDRA RAOLINKEDIN GROUP OWNER
Traditionally Social Media was about..Increase Likes Increase Followers Increase Views Increase Connec2ons Increase Click-‐Thru’s Increase Hits
The Reality? Fickle Fans Low Engagement No Iden2ﬁca2on Limited Measurement & Data Ownership 91% Of Fans/Followers have abandoned at least one brand on Facebook & Twi9er 81% Of Fans/Followers have either unlinked or removed company post form their feeds 71% Report being more selec@ve of ‘linking’/’following a company ?
The Key IssuesLack of Ownership Fragmented Engagement Incoherent Presence & Sharing Understand consumer preferences No Access to social graph
So Then How ?
The New Way of Looking@ ‘Like’
Social Brand TransformationIncrease Online Brand Awareness Transform Web Presence Engage Your Customers Target & Social Sell Your Brand
Building Brand CommunitiesConnec2vity Customers Content Conversa2ons Conversion
Social + Interest GraphSocial Graph Interest Graph Harnessing ‘Friends’ of Customers Harnessing ‘Likes’ of Customers
Enabling ConversionSocial Analytics I Personalization I Virality
Who Has Done It ?
NIKE10% increase in sales following quarter 200,000 Year 1 – Membership 35% New Nike users 3M In 6 months Nike+ logged over 3 million miles
DELL9000 New Ideas Linux Based on feedback from the IdeaStorm, Dell started selling three computer systems with Ubuntu 7.04 70,000 Comments