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SoLoMo Thursday - The Meaning of "Like"
 

SoLoMo Thursday - The Meaning of "Like"

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    SoLoMo Thursday - The Meaning of "Like" SoLoMo Thursday - The Meaning of "Like" Presentation Transcript

    • 30 May 2013 PAGE1Website : http://www.SoLoMoThursday.comFacebook : http://www.facebook.com/SoLoMoThursdayLinkedIN : http://sg.linkedin.com/in/solomothursdayYoutube : http://www.youtube.com/user/SoLoMoThursdayTwitter : https://twitter.com/#!/SoLoMoThursdayBook Ticket : http://solomothursday.eventbrite.comSoLoMo Thursday Juliet Low (J.Low)Marketing Director, AsiaTechsailor Group
    • PAGE 2Opening NoteBiz Card @Fishbowl@SoLoMoThursdayDrinks @Reception30 May 2013
    • PAGE 3Opening Note30 May 2013
    • PAGE 4Objectives30 May 2013
    • PAGE 5Speaker: ARAVINTH KUMARASAMY30 May 2013
    • The Meaning of “Like”PAGE 630 May 2013
    • sambaash 2.0 platformEnterprise Social SoftwareCloud Based SaaSInvested by :   Partnered with :  Awarded by :   MostFavoriteStartup
    • How Is it Working ?
    • JENNIFERHERMESSocial Media ManagerI WANT TO KNOWMY REALCUSTOMERS FROMMY FACEBOOKFANS
    • 200,000+ FACEBOOKFANBASEPROBLEMS:ROI ?ACTUAL CUSTOMERS ?PERONALISED DEALS ?WHAT’S NEXT ?JENNIFER HERMESSOCIAL MEDIA MANAGER
    • SANDRA RAOLinkedIn Group OwnerI WANT TOMONETISE MYMY LINKEDINGROUP
    • 100,000+ LINKEDINGROUPPROBLEMS:SEGMENT ?PERSONALISEDMESSAGING ?MONETISE ?WHAT’S NEXT ?SANDRA RAOLINKEDIN GROUP OWNER
    • Traditionally Social Media was about..Increase  Likes   Increase  Followers   Increase  Views  Increase  Connec2ons   Increase  Click-­‐Thru’s   Increase  Hits  
    • The Reality?  Fickle  Fans     Low  Engagement     No  Iden2fica2on     Limited  Measurement  &  Data  Ownership    91%    Of  Fans/Followers  have  abandoned  at  least  one  brand  on  Facebook  &  Twi9er    81%    Of  Fans/Followers  have  either  unlinked  or  removed  company  post  form  their  feeds  71%    Report  being  more  selec@ve  of  ‘linking’/’following  a  company    ?  
    • The Key IssuesLack  of  Ownership    Fragmented  Engagement    Incoherent  Presence  &  Sharing    Understand  consumer  preferences    No  Access  to  social  graph    
    • So Then How ?
    • The New Way of Looking@ ‘Like’
    • Social Brand TransformationIncrease  Online  Brand  Awareness  Transform  Web  Presence    Engage  Your  Customers    Target  &  Social  Sell  Your Brand  
    • Building Brand CommunitiesConnec2vity   Customers   Content   Conversa2ons   Conversion  
    • Social + Interest GraphSocial Graph   Interest Graph  Harnessing  ‘Friends’  of  Customers     Harnessing  ‘Likes’  of  Customers    
    • Enabling ConversionSocial Analytics I Personalization I Virality  
    • Who Has Done It ?
    • NIKE
    • NIKE10%    increase  in  sales  following  quarter    200,000  Year  1  –  Membership    35%    New  Nike  users    3M    In    6  months  Nike+  logged  over  3  million  miles    
    • DELL    
    • DELL9000    New  Ideas  Linux      Based  on  feedback  from  the  IdeaStorm,  Dell  started  selling  three  computer  systems  with  Ubuntu  7.04    70,000    Comments    
    • Threadless    
    • Threadless600+    Submissions  1M      Users    450    New  Designs    $30M      Sales    30%      Profit  Margin    
    • Home Depot30%    Increase  in  Sales  associated  to  community   20%    Reduc@on  in  support  cost      500+    DIY  Home  Videos  created  by  members  
    • Barclay’s Social Card
    • Anything.lk
    • Anything.lk30%    Increase  in  Sales  associated  to  community   30%    Reduc@on  in  support  cost      100,000+    Customers  Profiled  
    • People’s Association
    • People’s Association (3 Months)1000+    Members       1,200    Facebook  Likes    2000+    Customers  Profiled    Photography    
    • People’s Association
    • People’s Association (3 Months)1000+    Members       1,700    Facebook  Likes    1500+    Customers  Profiled    Pets    
    • The Social Brand MatrixCustomer  Benefits   Brand  Benefits  Objec2ves  Social  Sell  Virality  Collabora2on  Idea2on  Consumer  Insights  Peer  Recommenda@on   Sell  via  Trusted  Network  Expression   Crowdsource  Products    Personaliza@on   Behavior  Pa9erns  Peer-­‐Help   Crowdsource  Support  In-­‐the-­‐Know   Brand  Advocacy  
    • PAGE 40SPEAKER : Ewan GreyDIRECTOR, APACSKYSCANNERJune 27 , 2013How to make your BusinessFail.30  May  2013    
    • PAGE 41SPEAKER : Wayne ChiaBIZ DEVELOPMENT DIRECTOR,TECHSAILOR GROUPJuly 25, 2013Behavioural Marketing:It’s Not About ME.30  May  2013    
    • Lucky DrawPAGE 4230  May  2013    
    • PAGE 43Brought to you by:Thank you Aravinth!30  May  2013