SoLoMo Thursday - The Meaning of "Like"

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SoLoMo Thursday - The Meaning of "Like"

  1. 1. 30 May 2013 PAGE1Website : http://www.SoLoMoThursday.comFacebook : http://www.facebook.com/SoLoMoThursdayLinkedIN : http://sg.linkedin.com/in/solomothursdayYoutube : http://www.youtube.com/user/SoLoMoThursdayTwitter : https://twitter.com/#!/SoLoMoThursdayBook Ticket : http://solomothursday.eventbrite.comSoLoMo Thursday Juliet Low (J.Low)Marketing Director, AsiaTechsailor Group
  2. 2. PAGE 2Opening NoteBiz Card @Fishbowl@SoLoMoThursdayDrinks @Reception30 May 2013
  3. 3. PAGE 3Opening Note30 May 2013
  4. 4. PAGE 4Objectives30 May 2013
  5. 5. PAGE 5Speaker: ARAVINTH KUMARASAMY30 May 2013
  6. 6. The Meaning of “Like”PAGE 630 May 2013
  7. 7. sambaash 2.0 platformEnterprise Social SoftwareCloud Based SaaSInvested by :   Partnered with :  Awarded by :   MostFavoriteStartup
  8. 8. How Is it Working ?
  9. 9. JENNIFERHERMESSocial Media ManagerI WANT TO KNOWMY REALCUSTOMERS FROMMY FACEBOOKFANS
  10. 10. 200,000+ FACEBOOKFANBASEPROBLEMS:ROI ?ACTUAL CUSTOMERS ?PERONALISED DEALS ?WHAT’S NEXT ?JENNIFER HERMESSOCIAL MEDIA MANAGER
  11. 11. SANDRA RAOLinkedIn Group OwnerI WANT TOMONETISE MYMY LINKEDINGROUP
  12. 12. 100,000+ LINKEDINGROUPPROBLEMS:SEGMENT ?PERSONALISEDMESSAGING ?MONETISE ?WHAT’S NEXT ?SANDRA RAOLINKEDIN GROUP OWNER
  13. 13. Traditionally Social Media was about..Increase  Likes   Increase  Followers   Increase  Views  Increase  Connec2ons   Increase  Click-­‐Thru’s   Increase  Hits  
  14. 14. The Reality?  Fickle  Fans     Low  Engagement     No  Iden2fica2on     Limited  Measurement  &  Data  Ownership    91%    Of  Fans/Followers  have  abandoned  at  least  one  brand  on  Facebook  &  Twi9er    81%    Of  Fans/Followers  have  either  unlinked  or  removed  company  post  form  their  feeds  71%    Report  being  more  selec@ve  of  ‘linking’/’following  a  company    ?  
  15. 15. The Key IssuesLack  of  Ownership    Fragmented  Engagement    Incoherent  Presence  &  Sharing    Understand  consumer  preferences    No  Access  to  social  graph    
  16. 16. So Then How ?
  17. 17. The New Way of Looking@ ‘Like’
  18. 18. Social Brand TransformationIncrease  Online  Brand  Awareness  Transform  Web  Presence    Engage  Your  Customers    Target  &  Social  Sell  Your Brand  
  19. 19. Building Brand CommunitiesConnec2vity   Customers   Content   Conversa2ons   Conversion  
  20. 20. Social + Interest GraphSocial Graph   Interest Graph  Harnessing  ‘Friends’  of  Customers     Harnessing  ‘Likes’  of  Customers    
  21. 21. Enabling ConversionSocial Analytics I Personalization I Virality  
  22. 22. Who Has Done It ?
  23. 23. NIKE
  24. 24. NIKE10%    increase  in  sales  following  quarter    200,000  Year  1  –  Membership    35%    New  Nike  users    3M    In    6  months  Nike+  logged  over  3  million  miles    
  25. 25. DELL    
  26. 26. DELL9000    New  Ideas  Linux      Based  on  feedback  from  the  IdeaStorm,  Dell  started  selling  three  computer  systems  with  Ubuntu  7.04    70,000    Comments    
  27. 27. Threadless    
  28. 28. Threadless600+    Submissions  1M      Users    450    New  Designs    $30M      Sales    30%      Profit  Margin    
  29. 29. Home Depot30%    Increase  in  Sales  associated  to  community   20%    Reduc@on  in  support  cost      500+    DIY  Home  Videos  created  by  members  
  30. 30. Barclay’s Social Card
  31. 31. Anything.lk
  32. 32. Anything.lk30%    Increase  in  Sales  associated  to  community   30%    Reduc@on  in  support  cost      100,000+    Customers  Profiled  
  33. 33. People’s Association
  34. 34. People’s Association (3 Months)1000+    Members       1,200    Facebook  Likes    2000+    Customers  Profiled    Photography    
  35. 35. People’s Association
  36. 36. People’s Association (3 Months)1000+    Members       1,700    Facebook  Likes    1500+    Customers  Profiled    Pets    
  37. 37. The Social Brand MatrixCustomer  Benefits   Brand  Benefits  Objec2ves  Social  Sell  Virality  Collabora2on  Idea2on  Consumer  Insights  Peer  Recommenda@on   Sell  via  Trusted  Network  Expression   Crowdsource  Products    Personaliza@on   Behavior  Pa9erns  Peer-­‐Help   Crowdsource  Support  In-­‐the-­‐Know   Brand  Advocacy  
  38. 38. PAGE 40SPEAKER : Ewan GreyDIRECTOR, APACSKYSCANNERJune 27 , 2013How to make your BusinessFail.30  May  2013    
  39. 39. PAGE 41SPEAKER : Wayne ChiaBIZ DEVELOPMENT DIRECTOR,TECHSAILOR GROUPJuly 25, 2013Behavioural Marketing:It’s Not About ME.30  May  2013    
  40. 40. Lucky DrawPAGE 4230  May  2013    
  41. 41. PAGE 43Brought to you by:Thank you Aravinth!30  May  2013    

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