SoLoMo Thursday - How to Succeed in F&B (29 March 2012)
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SoLoMo Thursday - How to Succeed in F&B (29 March 2012)

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SoLoMo Thursday - How to Succeed in F&B (29 March 2012) SoLoMo Thursday - How to Succeed in F&B (29 March 2012) Presentation Transcript

  • HOW TO SUCCEED IN F&B in 2012
  • SPEAKER : JOEL
  • The Internet Revolution.
  • Internet has given us…o The ability to acquire information almost instantly.o The ability to share information and knowledge with others.
  • How has it altered our decisions?o 10 to 15 years ago… I would have believed what you said. But what about Now?
  • The current behavior.o Exposure to a new Brand/Product.o We SEARCH for the product claims, we GOOGLE!o Google is the new Search.o “Reviews of iPad 3” “Best Japanese food in Shenton Way”….. “How to change a light-bulb”.o We search for Supporting Claims.
  • Google knows.o By collecting search analytics, Google amends it’s results dynamically.o Google strives to suggest or show you the most relevant results.o Typically on the first 3 pages, we get Brand Sites, Communities, Review Sites & Answers.o In short, User Generated Content gets top priority.
  • We Make a Decision.Based On What We Hear.
  • Why HungryGoWhere?o Most visited F&B portal in SG.o More than 900,000 unique visitors monthly.o 4 million page views monthly.o 90% of our traffic comes from Search Engines with excellence in SEO.o Appears on 1st Page of Google for 80% of restaurant name search. (Based on internal Google Analytics.)o Target audience is lifestyle driven and maintains a minimum living standard.
  • Our ReachHGW Is The Top F&B Site!
  • HGW Measuring Up Against OurCompetitors – Alexa.comHungryGoWhere has the highest internet reach among F&B Portals.
  • HGW Measuring Up Against OurCompetitors – DoubleClick AdPlannerHungryGoWhere has the highest internet reach amongF & B Portals.
  • We are the F&B Benchmark.Audience from all other sites uses HGW before making theirpurchase decision!
  • We are the F&B Benchmark.Audience from all other sites uses HGW before making theirpurchase decision!
  • We are the F&B Benchmark.Audience from all other sites uses HGW before making theirpurchase decision!
  • We are the F&B Benchmark.Audience from all other sites uses HGW before making theirpurchase decision!
  • Organic Page Views of Lucky 13.Data from Dec 11 to Mar 12. Search Demo.
  • Key Success Factors of HGW.Search Engine Optimization and how it value-adds to the local F&B industry. o By being highly relevant. o By ensuring content generation. o By creating a closely knitted community of food lovers. o By helping consumers make an informed decision.
  • Mobile & Location Based Solutions.o HungryGoWhere application is available across iOS, Android and BlackBerry.o Over 300,000 downloads on iOS alone.o One of the most popular apps in town!
  • Keyword: Chinese
  • Key Success Factors of HGW Mobileo Being Concise. Straight to the point.o Enhancing Mobile Experience.o Location Based Search & Suggestions.o Provides a more targeted platform for our advertisers.o The ability to contribute contents on the move.
  • From Search To Suggestions, & Now Reservations.
  • Changing Times o Ticketing has moved from Paper to Paperless. o Paperless to Phone. o Finally Phone to ONLINE.Why not F&B reservations?TableDB brings you INSTANT reach to the digitalaudience.
  • The Tabledb Solution.Beyond Reservations.
  • 1. Boost Revenue.o Complementing your existing A&P, www.tabledb.com reaches out to the ever growing digital audience.o Sends you Instant Confirmation.o Integrate ability with HGW and client’s website.o Performance Based Costing from as Low as $1 per diner.o www.lawrys.com.sg
  • 2. Table Managemento Manage your seating from TableDB, Walk-ins & Phone Reservations in one Single System.o Self customization.o Individual configurations for different meal time.o Managing seating capacity.
  • 3. Digital Database.o Digital database of all your diners are stored on “cloud” –Paperless.o Knowing your consumers’ needs through historical data.o Data stays with you, not your staff.
  • 4. Reporting & Management.o Generating reporting on-the-fly.o Accessibility anywhere, with Internet connection.o Customizable user restrictions.o Manage multiple outlets from a single login.
  • Summary - TableDB SolutionDiners o Completing the cycle from Search, Short-list, Reservation. o Instant Confirmation. o Reserve from anywhere in the world. o No Reservation Charges.
  • Summary - TableDB SolutionF&B Ownerso Boost Revenue.o Streamline Reservation Processes.o Cultivate Customer Relations.o Digital Media Exposure.o Instant Implementation.o iPad Based Mobile Solution.o Standalone System.o Integration with current Digital Properties.
  • A Quick Summaryo Identify your target audience.o Identify where they congregate.o Not just listen. Respond.o Identify your brand advocate.o It’s not just about the numbers, it’s about interactions.
  • Questions? www.techsailor.com Feel free to approach our friendly colleaguesBrought to you by: &