Gamification:
Level Up Audience Engagement
with Fun & Play
29 August 2013 PAGE 1
29 August 2013 PAGE 2
Speaker: KEITH NG
Who Are We?
29 August 2013 PAGE 3
29 August 2013 PAGE 4
 Co-founder and Hustle Ninja of Gametize
gamification sidekicks: SPH, SingTel, DBS, SCB
 Gamification quest began with h...
Is your Brand Engaging &
Retaining your Consumers
Effectively?
29 August 2013 PAGE 6
$3 billion was spent on social media marketing, and yet 60% of consumers remained
uninterested by these campaigns (TNS Glo...
“Gamification????”
29 August 2013 PAGE 8
29 August 2013 PAGE 9
I’ll say yes, but you decide
29 August 2013 PAGE 11
Relevance to Gamification?
• points and badges
• advertgaming
• edugaming
• serious gaming
• social gaming
• Farmville
• Candycrush
✗
Gamification =
...
a strategy to add fun,
engagement, and fun designs
to boring activities.
it should also be social.
Gamification =
29 Augus...
Gamification for Customer Engagement Isn’t
that New
29 August 2013 PAGE 14
Why Engage your Customers?
29 August 2013 PAGE 15
Engaging them to spend
immediately
Engaging them to spend in
future
Engaging them to engage others
to spend
29 August 2013...
Case Study
29 August 2013 PAGE 17
Qoo10.sg / Gmarket.co.kr
Case Study
Mediacorp Club
Case Study
29 August 2013 PAGE 18
FameMark.com
Case Study
29 August 2013 PAGE 19
Case Study
Diablo 3 Launch in Singapore
Case Study
29 August 2013 PAGE 20
29 August 2013 PAGE 21
Case Study
Diablo 3 Launch in Singapore
Tiger Beer (The Big Game)
Case Study
29 August 2013 PAGE 22
Standard Chartered Bank: Mission Digitization
Case Study
29 August 2013 PAGE 23
Standard Chartered Bank: Mission Digitization
Interactive Challenges
Competitive Spirit
Instantaneous Feedback
Earning Rew...
We Learnt And Developed These
29 August 2013 PAGE 25
Bartle’s Player Types
29 August 2013 PAGE 26
29 August 2013 PAGE 27
29 August 2013 PAGE 28
29 August 2013 PAGE 29
29 August 2013 PAGE 31
29 August 2013 PAGE 32
29 August 2013 PAGE 33
Lessons & Observations
29 August 2013 PAGE 35
 Badges/ virtual items are insufficient to engage audience
(Foursquare did not replicate success here)
 Extrinsic reward...
How to Make It More Kickass?
29 August 2013 PAGE 37
Gamification is
not magic
it is a strategy
29 August 2013 PAGE 38
which like many others,
must be well
designed & planned
29 August 2013 PAGE 39
otherwise it will backfire
Don’t overgive badges
Make real fun, and keep them fresh
Design games that encourage teamplay
Creative Intrinsic and Extrinsic rewards
credits to @eliaveris
Insites Consulting
Incentivize well, and people will cheat
Brought to you by:
Gamify #likeaboss
29 August 2013 PAGE 46
Keith Ng
[E] keith@gametize.com
[T] @keizng
Q&A
PAGE 47
SPEAKER : Kim Lee
Managing Creative Director, Kimwillrule
Amsterdam/Singapore
Executive Creative & Digital Directo...
PAGE 48
SPEAKER : Henrik Alexander
Head of Brand Advertising (SG &HK),
InMobi
October 31, 2013
SUCCEEDING WITH
ADVERTISING...
PAGE 49
SoLoMo Thursday Gala Night
28 November 2013
29 August 2013
PAGE 50
Hope You’ve Heard….
29 August 2013
Sponsorship
Contact SoLoMo_Thursday@techsailor.com for more details.
Partners Platinum
Sponsors
Featured
Monthly
Promoters...
Thank You Keith!
PAGE 5229 August 2013
Brought to you by:
SoLoMo Thursday - Gamification: Level Up Audience Engagement with Fun & Play
SoLoMo Thursday - Gamification: Level Up Audience Engagement with Fun & Play
SoLoMo Thursday - Gamification: Level Up Audience Engagement with Fun & Play
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SoLoMo Thursday - Gamification: Level Up Audience Engagement with Fun & Play

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Speaker: Keith Ng, Founder of Gametize

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  • Transcript of "SoLoMo Thursday - Gamification: Level Up Audience Engagement with Fun & Play "

    1. 1. Gamification: Level Up Audience Engagement with Fun & Play 29 August 2013 PAGE 1
    2. 2. 29 August 2013 PAGE 2 Speaker: KEITH NG
    3. 3. Who Are We? 29 August 2013 PAGE 3
    4. 4. 29 August 2013 PAGE 4
    5. 5.  Co-founder and Hustle Ninja of Gametize gamification sidekicks: SPH, SingTel, DBS, SCB  Gamification quest began with humans, dating, and stock markets  Achievements and Badges Unlocked: Dutch, SXSW, GSummit, Python, VentureBeat, KillerStartups, NYT, Angels Gate, Dinner with Reddit founder About.Me – Keith Ng 29 August 2013 PAGE 5
    6. 6. Is your Brand Engaging & Retaining your Consumers Effectively? 29 August 2013 PAGE 6
    7. 7. $3 billion was spent on social media marketing, and yet 60% of consumers remained uninterested by these campaigns (TNS Global, WPP – 2011 Nov). 29 August 2013 PAGE 7
    8. 8. “Gamification????” 29 August 2013 PAGE 8
    9. 9. 29 August 2013 PAGE 9
    10. 10. I’ll say yes, but you decide 29 August 2013 PAGE 11 Relevance to Gamification?
    11. 11. • points and badges • advertgaming • edugaming • serious gaming • social gaming • Farmville • Candycrush ✗ Gamification = 29 August 2013 PAGE 12
    12. 12. a strategy to add fun, engagement, and fun designs to boring activities. it should also be social. Gamification = 29 August 2013 PAGE 13
    13. 13. Gamification for Customer Engagement Isn’t that New 29 August 2013 PAGE 14
    14. 14. Why Engage your Customers? 29 August 2013 PAGE 15
    15. 15. Engaging them to spend immediately Engaging them to spend in future Engaging them to engage others to spend 29 August 2013 PAGE 16
    16. 16. Case Study 29 August 2013 PAGE 17 Qoo10.sg / Gmarket.co.kr Case Study
    17. 17. Mediacorp Club Case Study 29 August 2013 PAGE 18
    18. 18. FameMark.com Case Study 29 August 2013 PAGE 19 Case Study
    19. 19. Diablo 3 Launch in Singapore Case Study 29 August 2013 PAGE 20
    20. 20. 29 August 2013 PAGE 21 Case Study Diablo 3 Launch in Singapore
    21. 21. Tiger Beer (The Big Game) Case Study 29 August 2013 PAGE 22
    22. 22. Standard Chartered Bank: Mission Digitization Case Study 29 August 2013 PAGE 23
    23. 23. Standard Chartered Bank: Mission Digitization Interactive Challenges Competitive Spirit Instantaneous Feedback Earning Rewards Case Study
    24. 24. We Learnt And Developed These 29 August 2013 PAGE 25
    25. 25. Bartle’s Player Types 29 August 2013 PAGE 26
    26. 26. 29 August 2013 PAGE 27
    27. 27. 29 August 2013 PAGE 28
    28. 28. 29 August 2013 PAGE 29
    29. 29. 29 August 2013 PAGE 31
    30. 30. 29 August 2013 PAGE 32
    31. 31. 29 August 2013 PAGE 33
    32. 32. Lessons & Observations 29 August 2013 PAGE 35
    33. 33.  Badges/ virtual items are insufficient to engage audience (Foursquare did not replicate success here)  Extrinsic rewards upfront are pertinent to the experience  Choice of channels varies for different countries. Multiple channels are necessary if targeting multiple regions  Employee engagement and training are evidently more painful than consumer engagement (marketers often rely on trivial KPIs such as Facebook like)  Gamification can be a big distinctive advantage for now with little adoption and knowledge (growing gradually though) 29 August 2013 PAGE 36 Lessons & Observations
    34. 34. How to Make It More Kickass? 29 August 2013 PAGE 37
    35. 35. Gamification is not magic it is a strategy 29 August 2013 PAGE 38
    36. 36. which like many others, must be well designed & planned 29 August 2013 PAGE 39
    37. 37. otherwise it will backfire
    38. 38. Don’t overgive badges
    39. 39. Make real fun, and keep them fresh
    40. 40. Design games that encourage teamplay
    41. 41. Creative Intrinsic and Extrinsic rewards
    42. 42. credits to @eliaveris Insites Consulting Incentivize well, and people will cheat
    43. 43. Brought to you by: Gamify #likeaboss 29 August 2013 PAGE 46 Keith Ng [E] keith@gametize.com [T] @keizng Q&A
    44. 44. PAGE 47 SPEAKER : Kim Lee Managing Creative Director, Kimwillrule Amsterdam/Singapore Executive Creative & Digital Director, Renaissant September 26, 2013 CREATIVITY ON A DIGITAL SHOESTRING 29 August 2013
    45. 45. PAGE 48 SPEAKER : Henrik Alexander Head of Brand Advertising (SG &HK), InMobi October 31, 2013 SUCCEEDING WITH ADVERTISING & BRANDING ON MOBILE DEVICES 29 August 2013
    46. 46. PAGE 49 SoLoMo Thursday Gala Night 28 November 2013 29 August 2013
    47. 47. PAGE 50 Hope You’ve Heard…. 29 August 2013
    48. 48. Sponsorship Contact SoLoMo_Thursday@techsailor.com for more details. Partners Platinum Sponsors Featured Monthly Promoters Voucher Sponsors Companies looking to promote on our channels. Large MNCs with new products to launch. Retailers / FMCGFellow Tech Companies. PAGE 5129 August 2013
    49. 49. Thank You Keith! PAGE 5229 August 2013 Brought to you by:
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