201331 henrik

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Solomo Thursday 31 Oct

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  • MMA standard banner units
  • 2007 the iphone was introduced. The promise of amazing user experience on a connected device also meant fragmentation as this marked the death of Flash on mobile as well as the introduction of mobile apps.Less than three years ago 2% USA adults had tablets/ereaders, now it’s 29%
  • 201331 henrik

    1. 1. SoLoMo Thursday Hafiz Saleh & Felix Chen Community Managers Techsailor Group SoLoMoThursday.com facebook.com/SoLoMoThursday linkedin.com/in/solomothursday youtube.com/user/SoLoMoThursday twitter.com/SoLoMoThursday solomothursday.eventbrite.com 31 October 2013
    2. 2. Opening Note ALL NIGHT! Housewines @ $5 Housepour Spirits @ $6 Biz Card @ Fishbowl ALL NIGHT! Chicken Wings at $10 @SoLoMoThursday
    3. 3. DONATIONS are welcomed. Help keep going. DONATIONS are welcomed to help for: Logistics Food & Drinks Publicity and many more… 31 October 2013 PAGE 3
    4. 4. Objectives 31 October 2013 PAGE 4
    5. 5. Speaker: Henrik van den Worm 31 October 2013 PAGE 5
    6. 6. Succeeding with Advertising & Branding on Mobile Devices 31 October 2013 PAGE 6
    7. 7. LEADER IN MOBILE-FIRST AD INNOVATIONS & REACH 40% OF GLOBAL MOBILE INTERNET USERS 31 October 2013 PAGE 7
    8. 8. CLIENTS AGENCIES 31 October 2013 PUBLISHER PAGE 8 USERS
    9. 9. 31 October 2013 PAGE 9
    10. 10. 31 October 2013 PAGE 10
    11. 11. 31 October 2013 PAGE 11
    12. 12. 31 October 2013 PAGE 12 12
    13. 13. 31 October 2013 PAGE 13
    14. 14. 31 October 2013 PAGE 14
    15. 15. 2011 31 October 2013 PAGE 15
    16. 16. 31 October 2013 PAGE 16
    17. 17. Mobile Advertising Timeline Simple Rich Media Ads Immersive Tablet Ads Banner Ad 2000 2007 2004 Rich Media Introduced First Mobile Experiences 2011 2010 Touch & Gestures Mobile Inline Introduced Video 1ST TEXT AD SMS 31 October 2013 PAGE 17 2012
    18. 18. FORMS OF MOBILE ADVERTISING SMS 31 October 2013 SEARCH CONTENT PAGE 18 DISPLAY
    19. 19. DISPLAY ADVERTISING Download Lead Gen Click to Call Coupons
    20. 20. LACK OF MOBILE LANDING PAGES 31 October 2013 PAGE 20
    21. 21. SOME GOOD EXAMPLES 31 October 2013 PAGE 21
    22. 22. TARGETING THROUGH MOBILE CONTENT GEO/ZIP CODE DEMO GRAPHIC AUDIENCE/ BEHAVIORAL OS/DEVICE/CARRIER TECHNICAL TARGETING CONTEXT FREQUENCY DEVICE CAPPING PRICEPOINT DAY PARTING 31 October 2013 PAGE 22
    23. 23. THE MANY CAPABILITIES OF MOBILE 31 October 2013 PAGE 23
    24. 24. CORE RICH MEDIA FUNTIONALITY GESTURE/GAMEIFICA TION SAVE TO CALENDAR DISPLAY/ANIMATIONS Voice / Music / Sounds VIDEO CLICK TO CALL LOCATION DATA CAPTURE CAMERA ACCESS APP DOWNLOAD
    25. 25. Increasing Brand Awareness 31 October 2013 PAGE 25
    26. 26. DWELL TIME 31 October 2013 AD RECALL PAGE 26 POSITIVE RESPONSE
    27. 27.  IAB Case Study: Expandable banner increased ad awareness by 25% than those exposed to a static banner  eMarketer Study: Mobile has better ad effectiveness metrics because they are: - Proportionately larger - More focused - Better targeting 31 October 2013 PAGE 27
    28. 28. BRANDING CASE 1 – ADIDAS BOOST PH 31 October 2013 PAGE 28
    29. 29. Branding Case Studies 31 October 2013 PAGE 29
    30. 30. DRIVING APP DOWNLOADS 31 October 2013 PAGE 30
    31. 31. CANDY CRUSH SAGA Game: Candy Crush Saga Game Studio: King.com Type of App: Casual Game What King needed :     #1 rank on the App Store Support for innovative creatives Maximum downloads within target CPI Strategic consulting for a global launch 50 Creatives 22 Countries 2.5% Conversion Ratio 1.4 MM users delivered for Candy Crush. Declared by King as the #1 partner. Ahead of Facebook PAGE 31 PAGE 31 25 July 2013 31 October 2013
    32. 32. CLASH OF CLANS Game: Clash of Clans Game Studio: SuperCell Type of App: Mid-core Game X What SuperCell needed: Latin America Africa  Strategic consulting for understanding audience segments  Expert advice on best practices for tracking solutions  Maximum downloads within target CPI 98K installs delivered for SuperCell @ 3.09% conversion rate PAGE 32 PAGE 32 25 October 2013 31 July 2013 X
    33. 33. Innovations 31 October 2013 PAGE 33
    34. 34. 31 October 2013 PAGE 34
    35. 35. GOOGLE WEB DESIGNER 31 October 2013 FACEBOOK DEEP LINKING TO APPS PAGE 35 MOBILE COUPONS – INSTORE REDEMPTION
    36. 36. Recommendations & Useful Resources 31 October 2013 PAGE 36
    37. 37. WHO TO WORK WITH? 31 October 2013 PAGE 37
    38. 38. TRYING MOBILE FOR YOURSELF? 1. Know your audience & know your objectives. Set goals. Campaigns can be bought on a CPM, CPC, CPI, CPL, CPA and CPE basis. 2. Everyone wants to be on Facebook and Google, but be prepared to go it alone if you don’t have significant ad dollars to invest. Self serve is common. 3. Smaller vendors really want your business and will help you create ads, ad serve for free, give you great analytics, and most importantly an account manager. 4. Go publisher direct. 31 October 2013 PAGE 38
    39. 39. USEFUL RESOURCES 31 October 2013 PAGE 39
    40. 40. RECOMMENDED PPT 31 October 2013 PAGE 40
    41. 41. QUESTIONS? Henrik Vandenworm [E] henrik@inmobi.com [S] henrik.vdw [IN] henrikvandenworm Brought to you by: 31 October 2013 PAGE 41
    42. 42. SoLoMo Thursday Gala Night November 2013 31 October 2013 PAGE 42
    43. 43. Sponsorship Partners Platinum Sponsors Voucher Sponsors Featured Monthly Promoters Fellow Tech Companies. Large MNCs with new products to launch. Retailers / FMCG Companies looking to promote on our channels. Contact SoLoMo_Thursday@techsailor.com for more details. 31 October 2013 PAGE 43
    44. 44. Lucky Draw ** 15% Discount Voucher** 31 October 2013 PAGE 44
    45. 45. Thank You Henrik! Brought to you by: 31 October 2013 PAGE 45

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