About SoLoMo refers to Social, Location-Based & Mobile Search technologies. It aims to ’hyper-target’: reach the right consumer, at the right time, in the right place.
SoLoMo Thursday seeks to provide advice and insight on applying strategies of Social, Location-Based and Mobile Media to your B2C business and aims to:
- Explore the usage of diverse social media platforms & mobile apps.
- Assist businesses in applying different social media channels & strategies to different industries & functions in Sales, Marketing and PR.
- Present upcoming SoLoMo technologies.
- Analyse a number of industry case studies and global statistics.