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  1. 1. 10 th TBL IMM Tel Aviv Sol Jacobs September 2005 as H O W ?
  2. 2. How are we doing? as S. Jacobs 9/05 Youwere here We want to be here
  3. 3. How did we grow? <ul><li>We fought “Commodity” status with innovation </li></ul><ul><li>We introduced new products which opened the doors to new markets </li></ul>as S. Jacobs 9/05
  4. 4. Pulses Plus Sales Growth S. Jacobs 9/05
  5. 5. Market Back-up RTC, MBU Mother boards Coin cells and Thionyl Chloride Low Level Main Power Data Loggers P.I.R. Security Thionyl Chloride High Level Main Power, Long Life RFID AMR Thionyl & PP Main Power, Higher Rates, Medium Life Tracking, Oceanographic Medical PP Main Power, instead of A/C Solar Wireless Remote Devices, Telemetry PP and TLM How has the Market Evolved? Military Missile Warheads Guidance Syst’s Sonobuoys TLM To replace Thermal, Reserve & Silver Zinc ? S. Jacobs 9/05 ONE STEP AT A TIME Youwere here We are here
  6. 6. New Markets we have entered because of the Pulses Plus <ul><li>Tracking </li></ul><ul><li>Medical </li></ul><ul><li>High Power AMR </li></ul><ul><li>Oceanographic </li></ul><ul><li>Wireless Sensors </li></ul>S. Jacobs 9/05
  7. 7. How do we Compare? <ul><li>VS Competing Thionyl Chloride : </li></ul><ul><ul><li>We are the only proven 20 year battery </li></ul></ul><ul><ul><li>We have the widest product selection </li></ul></ul><ul><ul><li>We are worth the price </li></ul></ul><ul><li>VS Spirally wound cells </li></ul><ul><ul><li>20 year life </li></ul></ul><ul><ul><li>Higher capacity </li></ul></ul><ul><ul><li>Lower self-discharge </li></ul></ul><ul><ul><li>Considered safer </li></ul></ul><ul><ul><li>Less passivation </li></ul></ul><ul><li>VS Super Caps </li></ul><ul><ul><li>HLC has much less self-discharge </li></ul></ul><ul><ul><li>Super Caps are made of 2 2.5V caps in series and need a complicated balancing circuit </li></ul></ul><ul><li>VS Thermal, Reserve and Silver Zinc Batteries </li></ul><ul><ul><li>TLM is always “ON” </li></ul></ul><ul><ul><li>TLM is smaller and lighter </li></ul></ul><ul><ul><li>TLM is cheaper </li></ul></ul>as S. Jacobs 9/05
  8. 8. HOW DO WE GET OUR MESSAGE OUT? <ul><li>ADS </li></ul><ul><li>Specific ads in specific markets </li></ul><ul><li>Articles </li></ul><ul><li>Machine Design </li></ul><ul><li>Electronic Products </li></ul><ul><li>Sensors </li></ul><ul><li>Undersea </li></ul><ul><li>Metering International </li></ul>as S. Jacobs 9/05
  9. 9. General Ad S. Jacobs 9/05
  10. 10. as S. Jacobs 9/05 Wireless Ad
  11. 11. as S. Jacobs 9/05 AMR Ad
  12. 12. TLM Ad
  13. 13. Website           Search current stock Match the starting portion of Part No.Match any portion of Part No.(most comprehensive
  14. 14. How do we continue to Grow? <ul><li>In 2000 we took a GIANT step with the introduction of our Pulses Plus technology, and succeeded. </li></ul><ul><li>Now we must introduce the TLM and aim for our next stage of market growth </li></ul>as S. Jacobs 9/05
  15. 15. How can we find applications? <ul><li>General with all of our technologies : </li></ul><ul><ul><li>Long life usually measured in years </li></ul></ul><ul><ul><li>Non-rechargeable </li></ul></ul><ul><ul><li>Not easily replaceable </li></ul></ul><ul><ul><li>Wide temperature range </li></ul></ul><ul><ul><li>Small package </li></ul></ul><ul><ul><li>Relatively Safe </li></ul></ul><ul><ul><li>For use in relatively sophisticated devices (not toys or consumer) </li></ul></ul><ul><ul><li>Not in cheap devices </li></ul></ul><ul><ul><li>In devices which need high reliability </li></ul></ul>as S. Jacobs 9/05
  16. 16. How can we find applications? <ul><li>Thionyl Chloride : </li></ul><ul><ul><li>Continuous low level discharge (mA) </li></ul></ul><ul><ul><li>Low background current (micro amps) with intermittent pulses (mA) </li></ul></ul><ul><li>Pulses Plus: </li></ul><ul><ul><li>Low background current (micro amps) with intermittent pulses (up to amps) </li></ul></ul><ul><ul><li>Non-continuous discharge </li></ul></ul><ul><li>TLM: </li></ul><ul><ul><li>Long “Shelf Type” operation with a small number of high rate pulses (amps) until cell is fully discharged </li></ul></ul>as S. Jacobs 9/05
  17. 17. That ’ s HOW! S. Jacobs 9/05
  18. 18. Thank You S. Jacobs 9/05