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Digital Marketing Plan - 2013
 

Digital Marketing Plan - 2013

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This is a simple digital marketing plan targeting important goals, process and engagement elements for any clients over SEO, PPC, SMO and SMM.

This is a simple digital marketing plan targeting important goals, process and engagement elements for any clients over SEO, PPC, SMO and SMM.

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    Digital Marketing Plan - 2013 Digital Marketing Plan - 2013 Presentation Transcript

    • Digital Marketing PlanSEO, PPC, SMO & SMM
    • AgendaSearch Engine Optimisation - SEO2Pay Per Click (PPC) Advertising3Social Media Optimisation - SMO4Social Media Marketing - SMM5Marketing Trends1
    • Marketing Trends• Campaigns fade out, Real-time marketing is in.• Inbound marketing grows• Know your customer• Marketing becomes more accountable for revenue generation• Social media gets integrated• Be mobile or fall behind• Social & content impact SEO even more• Big data gets bigger and digestible• Email Lives on• Marketing technologies evolves• Content crowdsourcing grows• A picture is worth 1,000 words• Context is content’s new best friend• Outbound marketing loses traction
    • Search Engine Optimisation• On-Site Optimisation Keyword Targeting – Target a wider range of keywords User Experience – is #1 priority On-Site Content – Write compelling content for your audience Keyword Density – Not overly important Content - Content is diverse - multi faceted “Sell” – Compelling content for title, meta, adverts etc. Schema.org – A more semantic web Writers & Content Authorship – Rel: Authorship• Link Building & Off Page Optimization Off-Site Content – Generate highly creative sharable content Anchor Text – Link diversity and brand links Domain Selection - Build a long lasting brand! Blog Links – High quality guest blogging Directory Submissions – Manual quality checked submissions Press Releases – Strategic PR – back to real PR Blog Comments – Talk and connect with real people Social Media – Social traction correlates with links
    • SEO ActivitiesList of Activities Month 1 Month 2 Month 3 Month 4 Month 5 Month 6SEO AuditTechnical SEO Webmaster Analytics Site ComplianceContent ReviewSite MigrationYesOn-Page Optimisation Yes Yes Yes Yes YesLink Building & Off SiteOptimizationYes Yes Yes Yes YesReporting &ManagementYes Yes Yes Yes Yes Yes
    • Pay Per Click AdvertisingClient Goals Audit Assessment & ResearchAction Planning, Setup & PerformanceMeasurementTarget KeywordTarget MarketsCampaign ActionCompetitive Analysis List the final campaign goal / objectiveStudy & Understand Product,Services & SolutionsFinalise the campaign plan & strategy. Target ,Budget, Campaign Groups & MessagesStrategy Analysis & Re-planning (Re-enter process)Campaign structure, keywords, ad text, landingpages, conversion tracking analysis & thank youpage.Schedule action items with co-accountability Campaign Setup & LiveGoal Report & Review Process Monitor & analyze traffic . Conversion data.Divide action items between Client & Solid RadicleOptimize campaigns, tweak , research morekeywords and achieve campaign goals.
    • Pay Per Click Campaign Management ActivitiesList of Activities Month 1 Month 2 Month 3 Month 4 Month 5 Month 6SEM Audit Current Campaign Analytics Networks OthersYesLanding Page Audit All Yes Yes Yes Yes Yes YesConversionOptimizationTo drive incremental page viewswith existing budgetsYes Yes Yes Yes Yes YesReporting &ManagementYes Yes Yes Yes Yes YesBanner AdsDevelopmentLimited (Web & Mobile) Yes Yes Yes Yes Yes YesVideo AdsDevelopmentLimited (Web & Mobile) Yes Yes Yes Yes Yes Yes
    • Social Media Optimisation (SMO)Measurement Attention Engagement Authority Influence SentimentFacebook Unique Visits Impressions Page Views Content Consumption Total Interactions Fan Interactions Photo / Videos Post QualityOutgoing links to authorizedcontent, discussion, postsetc. Likes Subscribed / Follow Audience demographics Positive / Negative /Neutral On-messageTwitter Followers Retweets Direct Messages @Replies Shared Content HashTags Inbound links External link to authorizedcontent Extended Networks /influence of followers Followers profile as targets Positive / Negative /Neutral On-messageYou Tube Views Subscribers Likes / Dislikes Comments Favorites Inbound links External link to authorizedcontent Subscribers Demographic Insights Audience profile Positive / Negative /Neutral On-messageBlogger Engagement Share of Voice # of comments Inbound links Subscribers External link to authorizedcontentAudience Profile Positive / Negative /Neutral On-messageFoursquare# of Unique VisitorsCheck-ins# of repeat check-ins# check-ins broadcast toTwitter and FacebookAudience Profile Positive / Negative /Neutral On-messageGoogle+ Unique Visits Impressions Page Views Content Consumption Total Interactions Friend Interactions Photo / Videos Post QualityOutgoing links to authorizedcontent, discussion, postsetc. +1 Shared Audience Profile Positive / Negative /Neutral On-messagePinterest Followers # of Pin / Repin # of Comments Interactions Inbound links External link to authorizedcontent Likes Audience Profile Positive / Negative /Neutral On-messageInstagram Followers # of comments Likes Audience Profile Positive / Negative /Neutral On-message
    • Social Media Optimisation ActivitiesList of Activities Month 1 Month 2 Month 3 Month 4 Month 5 Month 6All Social MediaProfile AuditsFacebook, Twitter, Pinterest,Google+, YouTube, Foursquare& InstagramYesPost / Content Audit All Yes Yes Yes Yes Yes YesConversionOptimizationTo drive incremental traffic &page views.Yes Yes Yes Yes Yes YesReporting &ManagementAll Metrics Yes Yes Yes Yes Yes YesContent Creation All Yes Yes Yes Yes Yes YesVideo Development Limited Yes Yes Yes Yes Yes YesImages All Yes Yes Yes Yes Yes Yes
    • Social Media Marketing (SMM)Client Goals Audit Assessment & ResearchAction Planning, Setup & PerformanceMeasurementTarget AudienceTarget InterestTarget GeographyCompetitive Analysis List the final campaign goal / objectiveStudy & Understand promotionitemsFinalise the campaign plan & strategy. Target ,Budget, Campaign Groups & MessagesStrategy Analysis & Re-planning (Re-enter process)Campaign structure, ad text, landing pages(external links), landing page (on rentedplatforms), traffic insights and conversiontracking.Schedule action items with co-accountability Campaign Setup & LiveGoal Report & Review Process Monitor & analyze traffic . Conversion data.Divide action items between Client & Solid RadicleOptimize campaigns, tweak , research moreinterests and achieve campaign goals.
    • Social Media Marketing ActivitiesList of Activities Month 1 Month 2 Month 3 Month 4 Month 5 Month 6Paid Campaign AuditsFacebook ( if any other do let usknow)YesMessage / LandingPage AuditsAll Yes Yes Yes Yes Yes YesConversionOptimizationTo drive incremental traffic &page views.Yes Yes Yes Yes Yes YesReporting &ManagementAll Metrics Yes Yes Yes Yes Yes YesContent Creation All Yes Yes Yes Yes Yes Yes
    • Thank you!Solid Radicle SolutionsEmail: info@solidradicle.comWebsite: www.solidradicle.comCall: +91.9820960894