AgendaSearch Engine Optimisation - SEO2Pay Per Click (PPC) Advertising3Social Media Optimisation - SMO4Social Media Marketing - SMM5Marketing Trends1
Marketing Trends• Campaigns fade out, Real-time marketing is in.• Inbound marketing grows• Know your customer• Marketing becomes more accountable for revenue generation• Social media gets integrated• Be mobile or fall behind• Social & content impact SEO even more• Big data gets bigger and digestible• Email Lives on• Marketing technologies evolves• Content crowdsourcing grows• A picture is worth 1,000 words• Context is content’s new best friend• Outbound marketing loses traction
Search Engine Optimisation• On-Site Optimisation Keyword Targeting – Target a wider range of keywords User Experience – is #1 priority On-Site Content – Write compelling content for your audience Keyword Density – Not overly important Content - Content is diverse - multi faceted “Sell” – Compelling content for title, meta, adverts etc. Schema.org – A more semantic web Writers & Content Authorship – Rel: Authorship• Link Building & Off Page Optimization Off-Site Content – Generate highly creative sharable content Anchor Text – Link diversity and brand links Domain Selection - Build a long lasting brand! Blog Links – High quality guest blogging Directory Submissions – Manual quality checked submissions Press Releases – Strategic PR – back to real PR Blog Comments – Talk and connect with real people Social Media – Social traction correlates with links
SEO ActivitiesList of Activities Month 1 Month 2 Month 3 Month 4 Month 5 Month 6SEO AuditTechnical SEO Webmaster Analytics Site ComplianceContent ReviewSite MigrationYesOn-Page Optimisation Yes Yes Yes Yes YesLink Building & Off SiteOptimizationYes Yes Yes Yes YesReporting &ManagementYes Yes Yes Yes Yes Yes
Pay Per Click AdvertisingClient Goals Audit Assessment & ResearchAction Planning, Setup & PerformanceMeasurementTarget KeywordTarget MarketsCampaign ActionCompetitive Analysis List the final campaign goal / objectiveStudy & Understand Product,Services & SolutionsFinalise the campaign plan & strategy. Target ,Budget, Campaign Groups & MessagesStrategy Analysis & Re-planning (Re-enter process)Campaign structure, keywords, ad text, landingpages, conversion tracking analysis & thank youpage.Schedule action items with co-accountability Campaign Setup & LiveGoal Report & Review Process Monitor & analyze traffic . Conversion data.Divide action items between Client & Solid RadicleOptimize campaigns, tweak , research morekeywords and achieve campaign goals.