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* Sustainable                      MarketingRaphaelle ConteSolène LebellecLouise WyonValentine Vironneau                  ...
*
**« most ecologic of our range »*Too vague or proofless
*
**Mistaken communication*Greenpeace
*Why?*For whom?*Needs & wants?*Reasons to buy*Brand against whom?         *
*
*Product: Paper box*Price: 50-100€*Place: internet & shops*Promotion: network & magazines               *
*Thank you foryour attention!
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Inter week thursday

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Published in: Automotive
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Transcript of "Inter week thursday"

  1. 1. * Sustainable MarketingRaphaelle ConteSolène LebellecLouise WyonValentine Vironneau International WeekChristophe Prevelle
  2. 2. *
  3. 3. **« most ecologic of our range »*Too vague or proofless
  4. 4. *
  5. 5. **Mistaken communication*Greenpeace
  6. 6. *Why?*For whom?*Needs & wants?*Reasons to buy*Brand against whom? *
  7. 7. *
  8. 8. *Product: Paper box*Price: 50-100€*Place: internet & shops*Promotion: network & magazines *
  9. 9. *Thank you foryour attention!
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