The Solar Future DE - Ben Hill "What is the 2013 vision of a global leading manufacturer of crystalline modules?"
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The Solar Future DE - Ben Hill "What is the 2013 vision of a global leading manufacturer of crystalline modules?"

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Ben Hill - Vice President Europe, Trina Solar

Ben Hill - Vice President Europe, Trina Solar

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  • 1. The  PV  Industry  in  2013:  With  Efficiency  and  Quality     beyond    Grid  Parity   Ben  Hill,  Vice-­‐President  Europe   Solarplaza  The  Solar  Future    conferece   8  June    2010   Munich  
  • 2. 1.  Who  we  are   2.  Major  market  developments   3.  Major  technology  developments   4.  Crystalline  versus  thin  film   5.  Grid  parity  and  beyond  
  • 3. Company  Snapshot   Global Market Share: ~ 9% China ROW Czech Rep. 3-5% 2-3% 4-6% ●  Founded  in  1997,  in  Changzhou,  China     USA Germany 29-31% ●  $845.1  millions  of  Revenue  in  FY09   France 13-15% 4-6% Spain ●  7,900  employees  worldwide1     Italy 10-12% 19-21% Belgium 7-10% ●  Listed  on  the  NYSE  (under  TSL  Wcker)   2010E ●  One  single  manufacturing  campus   750-800MW Over  700  MW  modules  shipped  since  2006   Our  Advantage:  VerFcally  Integrated  Business  Model   Ingot   Wafer   Cell   Module   System   1_As  of  January  2010   3  
  • 4. 1.  Who  we  are   2.  Major  markets   3.  Major  technology  developments   4.  Crystalline  versus  thin  film   5.  Grid  parity  –  and  then?  
  • 5. Global  Market  Overview  2010-­‐2012   Global  PV  demand  is  quickly  shiNing  from  Europe  to   other  emerging  regional  markets     Europe  to  conWnue  steady  growth,  but  lose  in  overall  global  market  share     APAC  markets,  parWcularly  China,  India,  and  Japan,  will  grow  dramaWcally  in  coming  years     North  American  markets  (US  &  Canada)  poised  for  rapid  growth  in  next  3  years   2012 Global PV Demand (Est) ROW 2011 Global PV Demand (Est) 3% ROW Asia 2% 24% 2010 Global PV Demand (Est) Europe Asia 54% 20% NA Asia ROW NA Europe 18% NA 12% 1% 9% 16% 62% Europe 78% Source:  internal  es>mates   5   5 Source: Internal Estimates based on various reports  
  • 6. Regional  Market  Outlook:  Europe   Key  European  Markets  in  2010 Trina  Sales  Presence Representative examples of projects developed by our customers all around Europe 26 MW in Murcia, Spain 205 kW in Galargues, 20 kW in a Rome 3,3 MW PV plant in 40 MW rooftop in 100 kW in (South Eastern France) school, Italy Bavaria, Germany Belgium Arcadia, Greece 6    
  • 7. Regional  Market  Outlook:  USA   Key  16  State  Markets  in  2010 Trina  Sales  Presence   2.4  MW  roofop  AtlanWc  City   ConvenWon  Center   2  MW  ground-­‐mount   Colorado  State  University   Large-­‐scale   roofop Large-­‐scale  ground-­‐ mount 7    
  • 8. Regional  Market  Outlook:  Asia-­‐Pacific   Key  APAC  Markets  in  2010 1.8  MW  ground-­‐mount   Naju  City,  Korea   31.5  kW  ground-­‐mount   700  kW  ground-­‐mount   Alice  Springs,  Australia   Tibet,  China   8    
  • 9. Outlook  2013   •  Ad  creaWve  picture  of  e.g.  crystall  ball   9  
  • 10. 1.  Who  we  are   2.  Major  markets   3.  Major  technology  developments   4.  Crystalline  versus  thin  film   5.  Grid  parity  –  and  then?  
  • 11. 3  Focus  technology  developments   Ad  creaWve  picture  solar  technology   11    
  • 12. Enhance  efficiency  of  solar  cell   Quad  MAX–  NEW  square  MONO  crystalline  cell  with   advanced  producFon  process:   1.  Two  high  temperature  thermal  processes   2.  AddiWonal  prinWng  and  cleaning  step   3.  Usage  of  special  paste  for  cell  surface   →  Conversion  efficiency:  up  to  18.8%   →  Average  efficiency:   18.1%   18.8%  cell   efficiency1   TSM-­‐DC80  –  The  QuadMAX  module    ExcepWonal  module  conversion  efficiency  of  up  to  15.6%      Modules  using  QuadMAX  technology  have  up  to  8%  more  power     output    AestheWc  appearance  of  QuadMAX  cell  provides  perfect  design     soluWon  for  residenWal  building  applicaWons   1_  based  on  test  laboratory  produc>on   12  
  • 13. Reduce  BOS  costs   Source: Martha Lutz-Steiner, Helmholtz-Zentrum Berlin 13  
  • 14. Building  integrated  Photovoltaic   1_  up  to  18.8%   14  
  • 15. 1.  Who  we  are   2.  Major  markets   3.  Major  technology  developments   4.  Crystalline  versus  thin  film   5.  Grid  parity  –  and  then?  
  • 16. Crystalline,  thin  films,  organics  and  others   16  
  • 17. Shipments  2008  &  2009   Shipments  per  technology  in  2008  &  2009  (source:  Navigant  ConsulWng)   17  
  • 18. Thin  film  versus  Crystalline  Shipments  2013   18% 82% Shipments  per  technology  2010-­‐2013  (source:  Navigant  ConsulWng)   18  
  • 19. EvoluWon  of  c-­‐Si  versus  Thin-­‐Film    (source:  EPIA)   19  
  • 20. 1.  Who  we  are   2.  Major  markets   3.  Major  technology  developments   4.  Crystalline  versus  thin  film   5.  Grid  parity  –  and  then?  
  • 21. Grid  parity  –  when?   21  
  • 22. CHINA   JAPAN   KOREA   U.S.A.   SWITZERLAND   GERMANY   ITALY   SPAIN   www.trinasolar.com