Ibm flash system v9000 technical deep dive workshop

1. FlashSystem family 2015
IBM FlashSystem V9000
FlashOne in the Channel
IBM and BP Internal Only

2. © 2015 IBM Corporation2 IBM and BP Internal Only
Student Guide & Workshop & Internal Training & Confidential Update Daily
https://goo.gl/VVmVZ0
How an AWR Analysis can be leveraged to position IBM FlashSystem http://ouo.io/iKQ5l
Technical Sales Education - Enterprise- SVC and IBM Flash Best Practices Update http://ouo.io/8K0k2A
BigData and IBM FlashSystems http://ouo.io/9MbZS
IBM FlashSystem Overcoming Objections http://ouo.io/dBeAP
IBM FlashSystem V9000 http://ouo.io/Wiq4Jj
FlashSystem Client Technical Specialist http://ouo.io/WUzIfF
Presentation - Leveraging IBM Flash as Game Changer in the IT Industry http://ouo.io/aqsES
Presentation - IBM FlashSystem Value and Features http://ouo.io/mhW7Xk
Presentation - IBM Smarter Storage™ - Foundation for the Future
IBM FlashSystem Value and Features http://ouo.io/XgmEL
Oracle and RamSan 820 Benchmark http://ouo.io/OhX7Fw
Smarter Flash-Optimized Storage http://ouo.io/aQADr
Presentation - The benefits of FlashSystems http://ouo.io/YwIXgz
Presentation - IBM FlashSystem Overview http://ouo.io/GaZ0J

3. © 2015 IBM Corporation3 IBM and BP Internal Only
IBM’s premier, fully-integrated, Tier 1 all-flash offering
Agenda:
•V9000 Announcement
•FlashOne in the Channel
•Software licensing
•Positioning
•e-Config step-by-step guide
•Ordering process
•TCO example
IBM and BP Internal Only

4. © 2015 IBM Corporation4 IBM and BP Internal Only
IBM FlashSystem V9000
Introducing IBM’s choice for open system Tier 1 storage
• Up to 1.2M IOPS with IBM Real-time Compression™
• Up to 57TB usable and up to 285TB effective capacity in only 6U
• Scale up to 456TB usable and up to 2.28PB effective capacity in only 34U
• Certified with IBM SmartCloud Virtual Storage Center (VSC)
• New licensing structure to simplify ordering and planning for External
Data Virtualization, Flash Copy, Metro Mirror, and Real-time Compression
• New fully-integrated system management
• FlashSystem Tier 1 Guarantee
Features:
Order date: February 23
General availability: April 24
Fully-integrated, flexible, feature-rich all-flash storage
Powered by IBM FlashCore™
Technology

5. © 2015 IBM Corporation6 IBM and BP Internal Only
IBM FlashSystem Tier 1 Guarantee
Data Reduction: Savings of up to 5:1, based on Comprestimator performance
modeling results, within the guarantee period.
Performance: IBM MicroLatency™ performance.
Endurance: Flash memory wear endurance is covered for as long as you
are under warranty or maintenance.
7 years 24 x 7 Support: Up to 7 years support available with optional price
protection and flash media retention offerings.
Peace of Mind: No charge, complimentary IBM services for Tier 1 solutions:
40 hours for 228+ TB solutions up to 556 TB, or 80 hours for 556+ TB
solutions
IBM FlashSystem – GUARANTEED!!!

6. © 2015 IBM Corporation7 IBM and BP Internal Only
The flash discussion is maturing
FlashSystem V840
Sales Play: FlashOneFlashSystem 840
Application Acceleration
SVC + FlashSystem
Sales Play: HEK
FlashSystem V9000
Sales Play: FlashOne
Revenue per deal
rapidly escalating

7. © 2015 IBM Corporation8 IBM and BP Internal Only
V9000 Flexible Configurations
Start as small as 1 V9000 building block
Add additional building blocks and enclosures
Scale up to 4 V9000 + 4 enclosures
57TB 171TB 114TB 342TB 228TB 684TB
Up to 5:1 compression GUARANTEED!
Based on average 3:1 reduction
456TB 1.3PB

8. © 2015 IBM Corporation9 IBM and BP Internal Only
• 456TB usable, 1.3PB effective capacity
• 8 V9000 controllers, 8 enclosures
• Up to 1.2M IOPS with compression
• Up to 19.2 GB/s bandwidth
• <500µs minimum response time
• 34U including switches
• 5 Years prepaid maintenance
• Technical Advisor
4 V9000 building blocks +
4 additional enclosures
V9000 Flexible Configurations
456TB 1.3PB

9. © 2015 IBM Corporation10 IBM and BP Internal Only
• 57TB usable, 171TB effective capacity
• 2 V9000 controllers, 1 enclosure
• Up to 300K IOPS with compression
• Up to 4.8 GB/s bandwidth
• <500µs minimum response time
• 6U (optional switches not included)
• 5 Years prepaid maintenance
• Technical Advisor
Minimum configuration:
1 V9000 building block
V9000 Flexible Configurations
57TB 171TB

10. © 2015 IBM Corporation11 IBM and BP Internal Only
• 4 FC adapters, 64GB memory, 2 CPUs, 2 compression accelerators
• Fully-integrated system management
• Advanced data features
Each controller includes:
V9000 Specifications
• 57TB RAID protected capacity and 4 FC adapters
• AES 256 HW-based encryption
Each enclosure includes:
• 2 IBM System Storage SAN48B-5 16Gb FC switches
Interconnect hardware:
• Standard 19” rack and PDU
• Ethernet switch/cables
• FC ports on customer SAN for host attachment
Customer responsibility:

11. © 2015 IBM Corporation12 IBM and BP Internal Only
• FlashSystem Tier 1 Guarantee
• Delivers over 1 Million IOPS with over 2PB effective capacity with FlashSystem V9000
• Fully-integrated management from a single user interface
• Advanced management automation and application aware snapshots
• For as low as $3/GB*
1-4 FlashSystem V9000 building blocks
1-4 Additional flash enclosures
IBM Virtual Storage Center (VSC)
16Gb FC internal fabric
Premium onsite installation services
5 Years prepaid HW & SW MA
Includes:
FlashOne - Your key to the datacenter
FlashOne Features:
*$3/GB with average 3:1 compression, after pre-approved discount
pricing

12. © 2015 IBM Corporation13 IBM and BP Internal Only
V9000 FlashOne Sales Initiative
FlashOne is not a product. It is a sales play:
Tivoli®
FlashCopy Manager
Tivoli®
Productivity Center
Storage Analytics Engine
5 years prepaid
hardware and
software
maintenance
Up to 2.2PB with
Real-time Compression
Automated tiering
Thin Provisioning
Remote mirroring
Copy services

13. © 2015 IBM Corporation14 IBM and BP Internal Only
Minimum components to be considered FlashOne opportunity:
FlashSystem V9000 starts as small as 2.4TB and is available with 1-7 years of maintenance.
However, it is only considered a FlashOne deal when bundled with all of the above components.
New ½ capacity lower entry point!
57TB V900029TB V9000
V9000 FlashOne Sales Initiative
5YR HW & SW
maintenance

14. © 2015 IBM Corporation15 IBM and BP Internal Only
Virtualization licensing
V7000
(5639-CB7)
V840
(5639-FS7)
V9000
(5639-RB7)
SVC
(5641-VC7)
Base Software Per enclosure Per enclosure Per enclosure
- Easy Tier Incl* Incl Incl
- FlashCopy Incl* Incl Incl
- Remote Mirror Incl* Incl Incl
- Compression Incl* Incl Incl
VSC – Internal
Per enclosure
(5608-ACL)
VSC – External* Per enclosure
(5608-ACL)
Per TB
(5608-AE1)
When purchased separately:
- External Virtualization Per enclosure Per enclosure (5639-FV7) Per TB (5641-VC7 0663)
- Remote Mirror Incl* Per enclosure (5639-FR7) Per TB (5641-VC7 0679)
- FlashCopy Incl* Incl Per TB (5641-VC7 0671)
- Easy Tier Incl* Incl Incl
Compression – External Incl* Per enclosure (5639-FC7) Per TB (5641-CP7 0708)
*Full bundle
*VSC includes: External Virtualization, Easy Tier, FlashCopy, and Remote Mirror + TPC, Storage Analytics Engine, and FlashCopy Manager
InternalExternal

15. © 2015 IBM Corporation16 IBM and BP Internal Only
Positioning – when to sell V9000 vs. SVC
For brand new customers:
There is an opportunity for
enterprise data center virtualization
There is an opportunity for tier 1
fully-integrated all flash storage
Overlap in the middle

16. © 2015 IBM Corporation17 IBM and BP Internal Only
Positioning – when to sell V9000 vs. SVC
For brand new customers:
• Both are built on strong foundation of IBM SVC/Spectrum Virtualize software
• IBM has worked hard to eliminate pricing discrepancies for virtualization
• Do not hesitate to pivot from V9000 to SVC+900 if it is a better fit

17. © 2015 IBM Corporation18 IBM and BP Internal Only
Positioning – when to sell V9000 vs. SVC
For existing SVC customers:
Add 900s
Add DH8 nodes
V9000 is not designed for existing SVC clients or those
considering SVC for virtualization – lead with SVC
V9000 is designed as fully-integrated all-flash storage for
clients who are not interested in SVC, do not have any
existing IBM storage, and who are evaluating competitive
flash offerings – lead with V9000

18. © 2015 IBM Corporation19 IBM and BP Internal Only
Step-by-step guide to configuring/ordering
• Now available on Flash Essentials:
• Pre-built configurations (coming March 20):
• Updated templates for V9000 proposals with TCO analysis (March 20):
(IBM) (BP*)
*Directions to get access to BP Flash Essentials - http://www.ibm.com/partnerworld/page/TS312393USEN
FlashOne 57TBFlashOne 29TB FlashOne 114TB FlashOne 228TB FlashOne 456TB

19. © 2015 IBM Corporation20 IBM and BP Internal Only
Pricing and ordering process
• Request quote for 5YR hardware maintenance
(Optional: Include CTS/ESO in Years 4 & 5)
“Please apply FlashOne pricing to this bid”
Goal: 24hrs from submission to approval

20. © 2015 IBM Corporation21 IBM and BP Internal Only
Assumptions:
150TB initial usable
0% annual storage growth
5 Year TCO
List price
150TB usable
3% SSD
30% 10 K
67% SATA
150TB usable
5.7TB modules
$4.1 million
less
Sample TCO comparison – V9000 vs EMC VMAX

21. © 2015 IBM Corporation22 IBM and BP Internal Only
Assumptions:
150TB initial usable
0% annual storage growth
5 Year TCO
List price
150TB usable
3% SSD
30% 10 K
67% SATA
150TB usable
5.7TB modules
$5.7 million
less
Sample TCO comparison – V9000 vs EMC VMAX

22. © 2015 IBM Corporation23 IBM and BP Internal Only
Assumptions:
150TB initial usable
10% annual storage growth
5 Year TCO
List price
150TB usable
3% SSD
30% 10 K
67% SATA
150TB usable
5.7TB modules
$8.5 million
less
Sample TCO comparison – V9000 vs EMC VMAX

23. © 2015 IBM Corporation24 IBM and BP Internal Only
Assumptions:
150TB initial usable
20% annual storage growth
5 Year TCO
List price
150TB usable
3% SSD
30% 10 K
67% SATA
150TB usable
5.7TB modules
$12.8 million
less
Sample TCO comparison – V9000 vs EMC VMAX

24. © 2015 IBM Corporation25 IBM and BP Internal Only
50 percent
reduction in TCO by
implementing complete solution
Highest
levels of redundancy for airline
industry
Protect
existing storage investments via
V840 virtualization
Solution Components
• IBM FlashSystem V840
• IBM zEnterprise EC12 server
• Red Hat Enterprise Linux
• Oracle
Radixx International, Inc.
A key provider of airline reservations platforms flies high with IBM
Business challenge: A USA-based developer of airline reservations systems required an
innovative IT platform to support new critical revenue streams in non-flight sales and
passenger services.
The solution: Implemented an IBM FlashSystem V840 to provide IO to an IBM zEnterprise
EC12 System z server running Linux in a consolidated server platform for their Oracle
database environment.
Business impact: Improvements in performance, security, and ease of management
provided the client with the IT environment it needed to host its new airline platform and
improve its posture in a hypercompetitive industry.
The client has agreed to be a reference for sales situations. Any public use, e.g. marketing materials, WWW sites, articles,
etc., requires approval from the client. Refer to IBM Customer Reference Database or PartnerWorld for contact information.

25. © 2015 IBM Corporation26 IBM and BP Internal Only
Permabit Resources
• Presentation – internal IBM
– http://w3.ibm.com/sales/ssi/cgi-bin/ssialias?subtype=PS&infotype=SA&appname=S
• Presentation – external BPs
– https://www-
304.ibm.com/partnerworld/wps/servlet/mem/ContentHandler/TSP12969USEN
• FAQ
– http://w3.ibm.com/sales/ssi/cgi-bin/ssialias?
subtype=ST&infotype=SA&appname=STGI_TS_ZU_USEN&htmlfid=TSQ12391USE
N&attachment=TSQ12391USEN.PDF

26. FlashSystem family 2015
Thank You!
Visit Flash Essentials for:
•WW Flash Coverage Map
•FlashOne Resource Kit
•FlashSystem webinar replays
IBM BP
*Directions to get access to BP Flash Essentials:
http://www.ibm.com/partnerworld/page/TS312393USEN