How to Run a Social Media Campaign - Digitized Conference Presentation

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"How to Run a Social Media Campaign" presented by BTO Solutions' Principal Consultant, Sola Obayan, at the Digitized Conference in Midland Michigan on September 20th 2012.

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  • ? Simon Sinek – Begin with WHY Tedx talk
  • ? Simon Sinek – Begin with WHY Tedx talk
  • How to Run a Social Media Campaign - Digitized Conference Presentation

    1. 1. Vision: We believe there is prosperity in a digitally connectedMichigan.Mission: To create a powerful online presence for allMichigan businesses. Internal Brands Go Social Detroit BTO Staffing Social Media is a Party! Social Good Detroit
    2. 2. How to Run a Social Media CampaignVision – Your vision should guide every aspect of your business. Mission – The purpose of your company or organization. Objectives – Your organization’s goals. Social Networks are communication platforms. Your communications must be aligned with your business’s objectives.
    3. 3. Step 1 – Strategy DevelopmentStep 2 – IdeationStep 3 – Tactical PlanningStep 4 – ExecutionStep 5 – MeasurementStep 6 – Optimization
    4. 4. Conduct Due Diligence• Market Research• Social Listening: • Community • Competitors • Target AudienceEnd Result: An understanding of why youare communicating in the social space andhow you will position your brand to standout.
    5. 5. * If your brand is currently activein social networks, your first stepshould be a Social Media Audit.Results of a Social Media Audit:1. Benchmark brand position.2. Assess brand sentiment.3. Analyze effectiveness ofcurrent Social Media Strategy.4. Align Social Media tactics withBrand Objectives.5. Establish metrics foroptimization.
    6. 6. There is no cookie cutterapproach to running a SocialMedia Campaign. YourCampaign can be as big or smallas you want it to be.Social Media Campaign Ideas:1. Contests & Giveaways2. Rewards3. Event Promotion4. Ongoing Social MediaEngagement.
    7. 7. 1. Determine Your Budget2. Select Your Platforms3. Select Your Team4. Create Your Detailed Plan
    8. 8. 1.Be Personable2.Be Authentic3.Be Consistent4.Be Responsive
    9. 9. Synopsis: The DDF social media campaign wasexecuted by Go Social Detroit, a BTO Solutionsservice offering.Results: 10,000 attendees, 1/3 of web trafficfrom social and an increase of 369% inFacebook engagement.Step 1 – Strategy DevelopmentStep 2 – IdeationStep 3 – Tactical PlanningStep 4 – ExecutionStep 5 – MeasurementStep 6 – Optimization
    10. 10. Good campaigns follow theappropriate steps.GREAT campaigns stir anemotion and elicit anACTION.GREAT campaigns create alasting positive impact on thetarget audience.
    11. 11. Break Through the Ordinary ContestBTO Solutions is giving away aCustom Online Marketing Strategyand $10,000 in Consulting Servicesto a local organization facing uniquechallenges.Enter the Contest:www.MyInvisibleBox.com/BTOContest ends on Sunday,September 30th.
    12. 12. BTO SolutionsTwitter – @BTOSolutionsLinkedIn – linkedin.com/company/BTO-SolutionsFacebook – facebook.com/BTOSolutionsSola ObayanTwitter – @SolaOLinkedIn – linkedin.com/in/SolaOFacebook – facebook.com/Sola.Obayan

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