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How to Run a Social Media Campaign - Digitized Conference Presentation
 

How to Run a Social Media Campaign - Digitized Conference Presentation

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"How to Run a Social Media Campaign" presented by BTO Solutions' Principal Consultant, Sola Obayan, at the Digitized Conference in Midland Michigan on September 20th 2012.

"How to Run a Social Media Campaign" presented by BTO Solutions' Principal Consultant, Sola Obayan, at the Digitized Conference in Midland Michigan on September 20th 2012.

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How to Run a Social Media Campaign - Digitized Conference Presentation How to Run a Social Media Campaign - Digitized Conference Presentation Presentation Transcript

  • Vision: We believe there is prosperity in a digitally connectedMichigan.Mission: To create a powerful online presence for allMichigan businesses. Internal Brands Go Social Detroit BTO Staffing Social Media is a Party! Social Good Detroit
  • How to Run a Social Media CampaignVision – Your vision should guide every aspect of your business. Mission – The purpose of your company or organization. Objectives – Your organization’s goals. Social Networks are communication platforms. Your communications must be aligned with your business’s objectives.
  • Step 1 – Strategy DevelopmentStep 2 – IdeationStep 3 – Tactical PlanningStep 4 – ExecutionStep 5 – MeasurementStep 6 – Optimization
  • Conduct Due Diligence• Market Research• Social Listening: • Community • Competitors • Target AudienceEnd Result: An understanding of why youare communicating in the social space andhow you will position your brand to standout.
  • * If your brand is currently activein social networks, your first stepshould be a Social Media Audit.Results of a Social Media Audit:1. Benchmark brand position.2. Assess brand sentiment.3. Analyze effectiveness ofcurrent Social Media Strategy.4. Align Social Media tactics withBrand Objectives.5. Establish metrics foroptimization.
  • There is no cookie cutterapproach to running a SocialMedia Campaign. YourCampaign can be as big or smallas you want it to be.Social Media Campaign Ideas:1. Contests & Giveaways2. Rewards3. Event Promotion4. Ongoing Social MediaEngagement.
  • 1. Determine Your Budget2. Select Your Platforms3. Select Your Team4. Create Your Detailed Plan
  • 1.Be Personable2.Be Authentic3.Be Consistent4.Be Responsive
  • Synopsis: The DDF social media campaign wasexecuted by Go Social Detroit, a BTO Solutionsservice offering.Results: 10,000 attendees, 1/3 of web trafficfrom social and an increase of 369% inFacebook engagement.Step 1 – Strategy DevelopmentStep 2 – IdeationStep 3 – Tactical PlanningStep 4 – ExecutionStep 5 – MeasurementStep 6 – Optimization
  • Good campaigns follow theappropriate steps.GREAT campaigns stir anemotion and elicit anACTION.GREAT campaigns create alasting positive impact on thetarget audience.
  • Break Through the Ordinary ContestBTO Solutions is giving away aCustom Online Marketing Strategyand $10,000 in Consulting Servicesto a local organization facing uniquechallenges.Enter the Contest:www.MyInvisibleBox.com/BTOContest ends on Sunday,September 30th.
  • BTO SolutionsTwitter – @BTOSolutionsLinkedIn – linkedin.com/company/BTO-SolutionsFacebook – facebook.com/BTOSolutionsSola ObayanTwitter – @SolaOLinkedIn – linkedin.com/in/SolaOFacebook – facebook.com/Sola.Obayan