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User: Action! Leading Users to Action Through Design: a presentation by Solana Crawford Snap Summit 3, 2008

User: Action! Leading Users to Action Through Design: a presentation by Solana Crawford Snap Summit 3, 2008

Published in: Spiritual, Design

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Transcript

  • 1. SNAP Summit 3 User: Action! Leading users to action through design
  • 2. blah blah blah
  • 3. solana crawford founder, c hief d esign o fficer
  • 4. designers? developers? biz decision makers?
  • 5. design = communication
  • 6. click-moment
  • 7. the variable states of user action
  • 8. pre click-moment
  • 9. know goals audience product / service know them
  • 10. users get there by chance by choice
  • 11. powerful tools
  • 12. layout / position / hierarchies fonts size shapes imagery movement / lines content
  • 13. contrast
  • 14. read this read this read this read this read this read this read this read this read this read this read this donate read this read this read this
  • 15. read this read this read this read this read this read this read this read this read this read this read this donate read this read this read this
  • 16. read this read this read this read this read this read this read this read this read this read this read this read this read this read this read this
  • 17. read this read this read this read this read this read this read this read this read this read this read this read this read this read this read this
  • 18. color
  • 19. color associations
  • 20. elegance, wisdom, balance, neutrality, formality, dullness, pollution, urban sprawl
  • 21.  
  • 22. light, air, innocence, purity, cleanliness, peace, simplicity, winter, surrender, hope death (eastern cultures)
  • 23.  
  • 24. modernity, power, sophistication, elegance, style, wealth, mystery, fear, sadness death (western cultures)
  • 25.  
  • 26.  
  • 27.  
  • 28. passion, energy, love, sex, speed, heat, fire, leadership, power, aggression, danger, stop wealth (china), devil (western cultures)
  • 29.  
  • 30. peace, unity, friendliness, loyalty, wisdom, strength, calmness, cleanliness, sadness, coldness, skies, water, technology
  • 31.  
  • 32.  
  • 33. life, nature, environment, fertility, growth, health, youth, inexperience, hope, balance, harmony, go, good luck, generosity, envy, coldness
  • 34.  
  • 35. sunlight, summer, joy, optimism, intelligence, wealth (gold), hope, sociability, friendship, hazards, dishonesty, deceit mourning (egypt), courage (japan)
  • 36.  
  • 37.  
  • 38. envy, sensuality, bisexuality, wealth, royalty, pride, mystery, spirituality, creativity, wisdom, arrogance, exaggeration, confusion
  • 39.  
  • 40. happiness, energy, balance, heat, fire, enthusiasm, playfulness, aggression, arrogance, overemotion, warning, danger, autumn, desire
  • 41.  
  • 42. spring, gratitude, appreciation, admiration, joy, sympathy, femininity, health, love, sex, marriage
  • 43.  
  • 44.  
  • 45. keep users engaged
  • 46.  
  • 47.  
  • 48.  
  • 49.  
  • 50. during click moment
  • 51. the click-moment the user shift
  • 52. don’t disappoint the user
  • 53. consistency through the variable states of user action
  • 54. post click moment
  • 55.  
  • 56.  
  • 57. what makes the user take action? choice trust
  • 58. risk vs. accomplishment
  • 59. love your audience love what you are selling/promoting design for that
  • 60. the click-moment user action key for business design: priority
  • 61. thank you
  • 62. ¿?
  • 63. solana crawford solana @ DESIGNaboutTOWN.com linkedin | facebook (+) designabouttown.com/blog 18 bartol st., san francisco, ca