Beyond the “Cloud”.
The multi-layer
platform ecosystem.
Trends. Opportunities

a bit of state of the art…
The network bandwidth (fixed and mobile networks) is finally
making “remote computing” feasible, with a twist from
previous attempts. The “always connected” state is becoming
usual.
Mash-up’s combining different features from different
providers are common, and reduce the cost and time to
market of delivering complex solutions.
The “platform” emerging as a new business case. Offering
pay as you go capabilities: 3rd parties will find and fine tune
the final use cases.

the simple picture
Web/Mobile/UC Applications
(Social Media, CRM, ERP, communications, LBS, etc)
API’s to access cloud capabilities
(elastic computing, storage, VoIP, locations, maps, etc)
“Cloud”

advantages…
Shorter
Reduced
Time to
CAPEX
Market
Affordable
try & buy Easier adding additional
of feature Features
API’s
Lots of use
cases
sharing
same
capabilities

but….
API’s to access to cloud capabilities
(elastic computing, storage, VoIP, locations, maps, etc)
The API’s layer is not
unidimensional .
It’s multi-faceted

the real scenario
The real access to cloud capabilities
interface is a matrix of the different
capabilities and multiple vendors in
each section.
Developers can use only the ones
they need and choose the vendors

Cloud/SaaS… players
Here some examples of Cloud/SaaS players in different niches,
there are some more niches and growing, and also the number
of players in each segment. ECOSYSTEM GROWS, and small
start-ups can grow meaningfully.
Ex. Social Media &
Blogging
others
Ex. IVR & Voice others
Resources
Ex. Enterprise others
Ex. VoIP and others
Ex. Elastic Computing and others
& Storage

When big players as Microsoft, Cisco, Oracle-
SUN, IBM are coming to this business, are there
opportunities for new small players?
YES !!! Small players will find niche opportunities
with new “features” to be offered as
platform/cloud/SaaS model. The ecosystem will
be the spearhead of innovation.

Which is the opportunity of leading IT Companies
(Accenture, CapGemini, CGI, IBM, HP, Atos, etc) ?
Discovering niche features applying with their
costumer base to become “platform” and use its
own platform to extend the customer base.
Additionally IT leading companies will have the
chance to acquire small niche players

Can the CARRIERS keep a leading role or they
may accept to become a mere dumb pipe ?
Carriers have the advantage of being the
connectivity providers, they can build their own
application layers on top, and offer different use
cases using common communication enablers, but
they need to cooperate more and faster with
ecosystem to avoid loosing their last chance.

possible company growth scenarios
Cloud companies will try
Feature X Feature X Feature X to grow increasing the
player 1 player 2 player N market share in their
segment ( horizontal) or
IVR becoming new players in
IVR cloud player 1 cloud IVR cloud player N additional segments
player 2
(vertical).
Both approaches can be
VoIP VoIP done with internal
VoIP player 1
player 2 player N
investment or through
M&A activity.
EC/S EC/S EC/S
Player 1 Player 2 Player N

a) Horizontal Focus
Some companies will
Feature X Feature X Feature X prefer to keep its
player 1 player 2 player N focus and grow to
become the leader in
IVR player 1
IVR
IVR player N
its segment, it will be
player 2 internal growth and
external, via merging
VoIP VoIP or acquiring
VoIP player 1
player 2 player N companies in the
same segment /
EC/S EC/S EC/S feature offered
Player 1 Player 2 Player N

b) Vertical Focus
Some companies will
Feature X Feature X Feature X prefer to widen their
player 1 player 2 player N scope and increase their
portolio of platform
IVR player 1
IVR
IVR player N
capabilities offer as a
player 2 way to serve better their
customers.
VoIP VoIP This scenario can be
VoIP player 1
player 2 player N reached opening
additional R+D lines or
EC/S EC/S EC/S merging/acquiring
Player 1 Player 2 Player N complementary
companies.

facts, summary
Cloud/SaaS offers opportunities
An scenario of opportunities
for: platform companies,
appear for small players able to
developers using the capbilities
offer their solutions as SaaS to
offered and also for “clouding
the Global Market
SW” (i.e: Abiquo)
Big IT Players are currently In the next years the outsiders
working to adapt their offer, to lead the new paradigm will
Instead, the carriers are to slow compete both, growing
to adapt to the current trend internally and using M&A

and Solaiemes?
Solaiemes has a dual approach (premise & Cloud/SaaS) offering
Communication Solutions for Mobility/Convergence/UC trying to be final
user device agnostic. Currently we offer:
• Multimodal interaction (mobile & web) our platform uses other
layers as IVR and voice resources from interoperated premise/cloud
vendors.
• Live Media Sharing Framework, including mobile to web and web to
mobile video-solutions (IP cam, webcam, 3G Videocall, 3G
VideoShare).
• Push to Talk CRM/Advertisment/ERP/Social Media and mobile and
web 2.0 interaction Cloud Solutions , interoperated with PTT leading
vendors (NSN, Sonim, etc).

www.solaiemes.com
http://blog.solaiemes.com
http://www.twitter.com/solaiemes
http://www.youtube.com/solaiemes