RCS, the carriers' weapon. The Killer Enabler.

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in this ppt we repeat the explanation of what is RCS (Rich Communication Suite) for non IT people, explain the Solaiemes portfolio opening RCS with API's to create services on top and creating thin/light RCS clients to make RCS ubiquitous. Finally, we talked, also with lessig style about the role of the carriers and comparing it with other markets, the focus of the carriers should delight the masses, not focused in the high tier pro-app individuals :-)

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RCS, the carriers' weapon. The Killer Enabler.

  1. 1. RCS, the carriers’ weapon. The Killer Enabler Mobile Broadband Forum 2010. RCS Forum Juan Mateu
  2. 2. Communications ?
  3. 3. A real need
  4. 4. Make life easier
  5. 5. Not for everybody :-(
  6. 6. They divide
  7. 7. People with access to rich devices
  8. 8. People can’t afford
  9. 9. People able to learn the use
  10. 10. People can’t learn complex apps
  11. 11. But you want/need
  12. 12. With everybody
  13. 13. Everybody ?
  14. 14. YES !!!
  15. 15. Mum
  16. 16. Work colleague
  17. 17. Your FaceBook updates
  18. 18. boss
  19. 19. Your twitter account
  20. 20. sister
  21. 21. grandfather
  22. 22. Your bank
  23. 23. Your telco customer care
  24. 24. APPS ?????
  25. 25. 1 App 1 CASE
  26. 26. Means Nightmare
  27. 27. Few device can store 1000 apps
  28. 28. Very few want to install and learn 1000 apps
  29. 29. My god !!!
  30. 30. could the issue be solved?
  31. 31. Let’s try !
  32. 32. think
  33. 33. The past…
  34. 34. Uuummmhh ?-)
  35. 35. SMS ?
  36. 36. 1 thing to learn
  37. 37. Lots of things could be done
  38. 38. Text people
  39. 39. Receive alerts
  40. 40. vote
  41. 41. Buy a nice song
  42. 42. Sent your opinion to TV
  43. 43. wow
  44. 44. One thing to be learnt
  45. 45. Lots of things to be done
  46. 46. Everybody learnt
  47. 47. Everybody used it
  48. 48. And it really matters now ?
  49. 49. YES
  50. 50. Now, rich mobility
  51. 51. Now unified communications
  52. 52. Now almost always connected
  53. 53. Different contexts
  54. 54. Different devices
  55. 55. More multimedia
  56. 56. We like rich interaction
  57. 57. And also interacting with everybody
  58. 58. And even our social media
  59. 59. Imagine
  60. 60. Rich experience
  61. 61. With text
  62. 62. pics
  63. 63. Live video
  64. 64. Pointing your presence
  65. 65. Respectful with your status
  66. 66. ONLY 1 APP
  67. 67. The phonebook
  68. 68. But it seems a messenger
  69. 69. Could be similar
  70. 70. In a powerful smartphone
  71. 71. Your netbook
  72. 72. A simple feature cellphone
  73. 73. Your TV
  74. 74. Does it exists ?
  75. 75. YES
  76. 76. YES?
  77. 77. Believe me
  78. 78. YES !!!
  79. 79. RCS
  80. 80. What’s that ?
  81. 81. Rich Communication Suite
  82. 82. Who’s behind ?
  83. 83. GSMA
  84. 84. GSMA?
  85. 85. The mobile carriers organization
  86. 86. RCS = common service ?
  87. 87. YES
  88. 88. Common communication easy tool?
  89. 89. YES
  90. 90. Compatible with all device tiers?
  91. 91. YES
  92. 92. Also for computers?
  93. 93. YES
  94. 94. Only needing the browser with your laptop?
  95. 95. YES, if you prefer the web based interface
  96. 96. in the TV?
  97. 97. YES
  98. 98. Similar look & feel?
  99. 99. YES
  100. 100. Also 1 experience to learn, 1000 use cases to user ?
  101. 101. YES
  102. 102. WOW
  103. 103. And then …
  104. 104. Could be successfull as SMS?
  105. 105. YES
  106. 106. And my grandfather could learn ?
  107. 107. YES !
  108. 108. What can we do?
  109. 109. Text messaging
  110. 110. Check presence
  111. 111. Share pic
  112. 112. Share live video
  113. 113. Again….WOW
  114. 114. If I can share…
  115. 115. Not only with people
  116. 116. Also with social media
  117. 117. And social media with me
  118. 118. Your Twitter as a simple RCS contact ?
  119. 119. YES
  120. 120. And my bank with me
  121. 121. Or WEB 2.0 tools
  122. 122. Google Weather as a RCS contact?
  123. 123. YES !
  124. 124. Simple & powerful & for everybody
  125. 125. Is it real?
  126. 126. Is it coming soon ?
  127. 127. The technology works, carriers should deploy :-)
  128. 128. Last chance of carriers
  129. 129. To keep a role
  130. 130. A good opportunity for ecosystem
  131. 131. And about us ?
  132. 132. Solaiemes is working on that
  133. 133. The platform to create use cases with RCS
  134. 134. RCS Solution Gateway
  135. 135. Opening RCS access with API’s as it was done with SMS in the past
  136. 136. RCS Solution Gateway <ul><li>Solaiemes aims to use RCS as a common framework to create user-IT-system easy interaction being the IT System 3 rd parties: </li></ul><ul><li>CRM platform </li></ul><ul><li>Social Media sites (for UGC or receiving updates) </li></ul><ul><li>Mobile Advertisment engine. </li></ul><ul><li>Alternative “way of access” to use popular web tools </li></ul>
  137. 137. RCS Solution Gateway MSRP RCS Solution Gateway CRM Social Media Mobile Ad Engine CARRIER IMS/RCS CORE SIP XDM dedicated RCS Clients RESTful API’s Streaming info API’s 3rd party Internet ecosystem IMS Core, RCS servers, RCS clients DO NOT need any modification
  138. 138. … and the platform to put easily RCS in all screens
  139. 139. RCS Thin/Web Client Server
  140. 140. How to do RCS the ubiquitious carrier communicator?
  141. 141. Combining “Cloud Communication” with javascript customized user interfaces !!!
  142. 142. RCS Thin/Web Client Server <ul><li>For devices with no full computing capabilities (TV, STB) or for having access to RCS trough Web Browser it is needed a way to split the RCS client in 2 sides: </li></ul><ul><ul><li>Server side hosting the Telco protocol (SIP, MSRP, XDM, etc) cloud based in a shared platform </li></ul></ul><ul><ul><li>Web GUI or TV/STB widget based on javascript, to create the user experience without the need of installing apps or clients. </li></ul></ul><ul><li>Different “look & feel” RCS “iframes” can be provided on demand. Flexibility. </li></ul><ul><li>It mades RCS as a pure ubiquitous communicator </li></ul>
  143. 143. Architecture Presence IM Carrier core XDM IMS mobile and fixed RCS clients RCS Thin/Web Client Server virtual RCS clients UNI UNI Web Server The embeddable “iframes” are RCS clients based on Javasript. The same for TV Widgets MSRP SIP XDM MSRP SIP XDM MSRP SIP XDM
  144. 144. Now, the “politics”
  145. 145. Why is the weapon of the carriers?
  146. 146. Because it enriches the communication experience
  147. 147. Of all their customers, and it means everyone
  148. 148. Not only the “geeks”
  149. 149. Think about…
  150. 150. Ferrari vs Ford LVHM vs IKEA
  151. 151. Ummmhhh ?-)
  152. 152. Got the point?
  153. 153. YES !!!
  154. 154. Henry Ford make feasible the “driving experience” for the masses
  155. 155. Ingvar Kamprad put nice well designed affordable furniture in everyone’s home
  156. 156. While others (LV & Ferrari) were focused in delivering the “best” only to a few
  157. 157. … historically Ikea and Ford made more revenues and earnings
  158. 158. Taking care of “ the most”
  159. 159. And had a role transformating the world & improving the lifestyle
  160. 160. With millions of customers
  161. 161. Carriers must take care of “the most”
  162. 162. Delight the masses
  163. 163. And it will be monetized
  164. 164. when got the customers in love again with carriers
  165. 165. Trust RCS
  166. 166. Thanks ;-)
  167. 167. www . solaiemes . com Addtional info: http://www.youtube.com/solaiemes http://www.slideshare.com/solaiemes http://blog.solaiemes.com

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