executive summary

solaiemes
• spanish start-up founded in Q4’06
• 12 employees + 8 contractor developers
• 6 entrepreneurs with international experience in telco sector
• ~ 1M€ seed raised from EURECAN and CDTI
• infrastructure development for mobile services
• focus in usability improvement
• convergence NGN & IMS
Feb’09, metioned at
Frost&Sullivan MWC
H1 07 H2 07 H1 08 H2 08 2009 Key TakeAways
Briefing (slide 8)

business, what we do
develop an Application Server providing enablers for a new generation of
mobile services
ease service access through common use models
• based in native functions present in all handsets
increase mobile usability
• multimodal front-ends
• user based push content delivery
enable User Generated Content from mobile
• web 2.0 gateway
• connector to enterprise IT (ERP/ECM)

business, where it is placed
solaiemes application server is a mobile gateway that …
… improves front-ends usability
… improves mobile UGC
Internet
MOBILE CARRIER
IT
infraestructure

environment
most players in the business going mobile choose an
application based strategy because … despite new capabilities there’s still a gap with
Internet
• no full javascrip or flash …
… and most handsets will never provide
… mobile browsing is a pain • touch UIs increase usability …
… but it won’t be generally available
specific application strategy is very successful when
• there is a single platform
• services are unique : games, facebook, google calendar, gmail, twitter …
iPhone is a clear example this strategy can be very successful
but …
is “on device application” the only option to go mobile?

problem
• specific application strategy won’t boost data service to voice ARPU levels
• unaffordable TOC
• no common use model
each service provides a use model that has to be learned
each service requires an application that hast to be installed
users won’t install applications for each e-commerce, banking, hotel or restaurant
service
• successful strategy for generic data services must be based in the following premises
• common use model (like voice service)
• wide terminal range, general availability and interoperability (like voice service)
SIMPLE, WELL KNOWN and AVAILABLE (like voice service)

solaiemes approach
Focus on service and make the device transparent
avoid proprietary on device applications
• try to reach the widest device range. also mid tier handsets
take the most from handsets, not only voice
• use native common functions
propose a common model based in well known and widely use ones
• voice call, videocall, ptt
• internet
service intelligence in the network side
• combine simultaneous channels to enrich communication
• coordinate channels to increase functionality

portfolio
AVISG
• mobile web platform with push capabilities
• eases service access from mobile and improves usability
• SOA architecture enables interoperation IT systems (CRM / ERP)
• interoperable with IVR and CTI platforms
LiveServe
• mobile & web 2.0 media server platform
• live video support from: mobile devices, IP cameras, webcams, etc.
• enables media integration with web 2.0 and IT processes
VoxServe
• application server for voice-based services
• focus in man-to-machine interaction
• PoC enabled
• interoperable with enterprise voice systems

solaiemes AVISG
mobile web platform
• push content capable
• asynchronous content delivery to browser
PATENT PENDING
• enabled for all WAP 2.0 handsets
• no AJAX required
• multi-device support
• SOA architecture: interoperates with IT systems (CRM/ERP)
• interoperates with IVR to enable mobile multimodality
• interoperates with CTI to enable mobile co-browsing

AVISG architecture
web session
CRM
voice call Contact Center
IVR

AVISG use cases
multimodal use cases
• multimodal banking
• navigate your mobile banking portal with voice
• also with iPhone
• multimodal search
• google voice based search with mid and low tier handsets
• multimodal e-commerce
• voice based e-commerce interaction
Competitors: Kirusa, Vida-Software, Movidilo, Loquendo
co-browsing use cases
• visual call center
• Agents can push web content handsets
Competitors: PageShare, VoxWire

solaiemes LiveServe
mobile & web 2.0 media server platform
• media broker
• interconnects heterogeneous sources and consumers
get media from mobile, web cam, IP cam, portal (youtube), …
• dynamic channel creation and content selection
this unique feature enables real time control of content per user session
• streaming server
• live streaming capability
• RTSP & Flash support for mobile and web streaming
• SIP support for video call, video share, video soft phone …
• J2EE embedded
• seamless integration with web applications
• IMS enabled
• internal repository for media storage

LiveServe architecture
Live video

LiveServe use cases
• mobile-to-portal
• live streaming to web 2.0
• mobile user generated content transparently published in portal
• interoperates with location based services
• mobile media server
• video on demand and live broadcast capable
• per-channel content injection, ideal for segmented marketing
unique feature enabling personalized advertisement
• peer-to-multi-peer
• live video transmission from one to many
Competitors: Qik, FlixWagon & USTream

solaiemes VoxServe
PoC application server
• interoperation capabilities with IT systems
• connection to standard voice services
PATENT PENDING
• internet for UGC
• multiple interoperation models with IT systems
• query: voice based interaction with CRM
• alert: voice based notification of CRM events
• UGC: voice content generated in the handset and published in the Internet
• dispatcher capabilities
• emulates TETRA like services
• important cost improvement enabling long tail market models

VoxServe architecture
Portal
PoC SIP
IVR
Contact Center CRM

VoxServe use cases
• PTT reporting
• quick voice reports stored in ERP
• interoperable with location based services
• PTT CRM
• quick voice based queries to CRM
• PTT asynchronous call center
• place queries to contact center to be attended
asynchronously
• user does not wait for the agent to get available
Competitors: SpinVOX, Genaker

market opportunities
• horizontal market opportunities
• customer care & relationship management (CRM)
• field service applications (FSA) , enterprise data processes & content management (ERP/ECM)
• mobile media delivery
• vertical market targets
• multimodal mobile banking applications
• mobile video portal
construction, insurance, utilities, government …
• video reporting for maintenance and emergencies / law enforcement
• video surveillance for remote and mobile locations
infrastructure monitoring, ad-hoc CCTV-like deployments, mobile access to existing CCTV
• UGC for internet portals & community

business model
• infrastructure: 40% sales
• intended for top tier customers: carriers, utilities
direct presence in customer through sales force or representative
• intended for mid tier customers:
presence through channel partners
IVR providers identified as suitable channel: prosodie, voxeo, nortel …
• software as a service (SaaS): 40% sales
• intended for mid and low tier customers
• platform SaaS
• intended for developer users
• enables very specific, particular and flexible use cases
• application SaaS
• intended for final users
• quick operation with lower flexibility
• pursue the long tail through economy of scale
• services: 20% sales
• New product introduction in direct customers
• Training and Support services to partners ecosystem (channel)

www.solaiemes.com
Addtional info:
http://www.youtube.com/solaiemes
http://www.slideshare.com/solaiemes
http://blog.solaiemes.com