How can IMS fit The Bill ?

What does End User want? How can IMS fit the bill? IMS 2.0 World Forum 2009 ‐ Barcelona luis.valencia@solaiemes.com

Introduction

Building the service, what? What does the End User miss from telecom capabilities to improve their technology usage (personal and productivity) ???

Building the service, how? What does the End User want when using a new service:

the melting pot • cost for a % of users, mainly in emerging markets • Complex entry barrier for non ‐geeks users (mature/elderly people). Most of these people are having a good income and could be monetized with attractive services for them, easy to use.

Common interface The key, learning to use common enabler and use it for a wide range of purposes. The success of SMS is about learning to type & read SMS and use it for texting friends, buying ringtones, voting, sending your opinion to TV shows, receiving banking alerts….etc * RCS is a GSMA initiative involving carriers, device manufacturers, infrastructure suppliers and solution ecosystem

Billing schemes The user NEEDS to know how much the service usage will cost

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How can IMS fit The Bill ?

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How can IMS fit The Bill ? Presentation Transcript