What does End User want?
How can IMS fit the bill?
IMS 2.0 World Forum 2009 ‐ Barcelona luis.valencia@solaiemes.com

Introduction

Building the service, what?
What does the End User miss from telecom capabilities to improve
their technology usage (personal and productivity) ???

Building the service, how?
What does the End User want when using a new service:

the melting pot
• cost for a % of users,
mainly in emerging
markets
• Complex entry barrier
for non ‐geeks users
(mature/elderly
people). Most of these
people are having a
good income and
could be monetized
with attractive services
for them, easy to use.

Common interface
The key, learning to use common enabler and use it for a wide range of
purposes. The success of SMS is about learning to type & read SMS and use it
for texting friends, buying ringtones, voting, sending your opinion to TV shows,
receiving banking alerts….etc
* RCS is a GSMA initiative involving carriers, device manufacturers, infrastructure suppliers and solution ecosystem

Billing schemes
The user NEEDS to know how much the service usage will cost

Q & A

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