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How can IMS  fit The  Bill ?
How can IMS  fit The  Bill ?
How can IMS  fit The  Bill ?
How can IMS  fit The  Bill ?
How can IMS  fit The  Bill ?
How can IMS  fit The  Bill ?
How can IMS  fit The  Bill ?
How can IMS  fit The  Bill ?
How can IMS  fit The  Bill ?
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How can IMS fit The Bill ?

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This is our keynote for IMS World Forum 2009, the topic was: …

This is our keynote for IMS World Forum 2009, the topic was:
what does end user want?
how can IMS fit the bill?

Published in: Technology, Business
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  • 1. What does End User want?  How can IMS fit the bill? IMS 2.0 World Forum 2009 ‐ Barcelona luis.valencia@solaiemes.com
  • 2. Introduction
  • 3. Building the service, what? What does the End User miss from telecom capabilities to improve their technology usage (personal and productivity) ??? 
  • 4. Building the service, how? What does the End User want when using a new service:
  • 5. the melting pot • cost for a % of users,  mainly in emerging  markets • Complex entry barrier  for  non ‐geeks users  (mature/elderly  people). Most of these  people are having a  good income and  could be monetized  with attractive services  for them, easy to use.
  • 6. Common interface The key, learning to use common enabler and use it for a wide range of purposes. The success of SMS is about learning to type & read SMS and use it for texting friends, buying ringtones, voting, sending your opinion to TV shows, receiving banking alerts….etc * RCS is a GSMA initiative involving carriers, device manufacturers, infrastructure suppliers and solution ecosystem
  • 7. Billing schemes The user NEEDS to know how much the service usage will cost
  • 8. Q & A 
  • 9. www.solaiemes.com http://blog.solaiemes.com http://www.twitter.com/solaiemes http://www.youtube.com/solaiemes

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