MARKET RESEARCH IN THE
SOCIAL MEDIA AGE
The right data for the right
business decisions
WHO
WE ARE
WHO WE ARE

EXPERIENCE_more than 5 years working with social data
PRESENCE_offices in 2 continents, 100+ customer worldwid...
MISSION

OUR MISSION
HELP BUSINESS LEVERAGE SOCIAL DATA TO
SOLVE THEIR CHALLENGES
PROBLEM
&
SOLUTION
PROBLEM

I FACE COUNTLESS BUSINESS CHALLENGES EVERY DAY ... I NEED THE
RIGHT INSIGHTS TO BACK UP MY DECISIONS

CUSTOMER
IN...
SOLUTION

EXPRESS INTELLIGENCE REPORT
THE RIGHT INSIGHTS WHEN YOU NEED THEM!

1

DELIVERED IN

3
DAYS

CUSTOMER INTELLIGEN...
SOLUTION

EXPRESS INTELLIGENCE REPORT
THE RIGHT INSIGHTS WHEN YOU NEED THEM!

EXPLORE

IDENTIFY

PLAN
CUSTOMER INTELLIGENCE

EXPLORE AND INVESTIGATE YOUR
TARGET CUSTOMERS
ANSWER QUESTIONS LIKE:
What are their key interests, ...
SEGMENTATION ANALYSIS

IDENTIFY, UNDERSTAND AND BENCHMARK
MEANINGFUL CUSTOMER SEGMENTS
ANSWER QUESTIONS LIKE:
Which are th...
BRAND & PRODUCT POSITIONING

SPOT SIMILARITIES AND DIFFERENCES
BETWEEN YOU AND YOUR COMPETITORS
ANSWER QUESTIONS LIKE:
How...
MEDIA PLANNING

IDENTIFY THE BEST CHANNELS TO REACH
YOUR TARGET
ANSWER QUESTIONS LIKE:
What do my customers read, watch, p...
CONTENT STRATEGY

DEFINE WHAT INTERESTS AND CONNECTS
BEST WITH YOUR CUSTOMERS
ANSWER QUESTIONS LIKE:
What should I talk ab...
MARKETING OPPORTUNITIES

IDENTIFY CO-MARKETING, SPONSORSHIPS
AND EVENTS OPPORTUNITIES
ANSWER QUESTIONS LIKE:
Which brands ...
COME	
  FUNZIONA?	
  

HOW DOES
IT WORK?
PRINCIPLES

SOCIAL DATA ANSWER YOUR QUESTIONS
BETTER!
HUGE DATA_UNPRECEDENTED AMOUNT OF CUSTOMERS’ INFO AVAILABLE
1 out of...
TECHNOLOGY

POWERED	
  BY	
  	
  

TARGET SEARCH
SYSTEM

PREDICTIVE ALGORITHM

DATA AND INSIGHTS

HUGE DATA SET +145M
FULL...
COMPARISON
SURVEYS
DAILY UPDATED

SNAPSHOT IN PAST

140 M+

1-5 K

BIAS

LOW

MID

TIME

3 DAYS

20+ DAYS

COST

$ 5-10K

...
CUSTOMERS
NEXT STEP

TRY US
OUT!
RISK FREE
if you are not happy with the result, we give your
money back!
CONTACT US TODAY!
Mark Friedler
VP Sales and Business Development
tel (415) 683-6601
mfriedler@cubeyou.com
www.cubeyou.com...
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Cubeyou Social Market Research Overview

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Cubeyou Social Market Research Overview

  1. 1. MARKET RESEARCH IN THE SOCIAL MEDIA AGE The right data for the right business decisions
  2. 2. WHO WE ARE
  3. 3. WHO WE ARE EXPERIENCE_more than 5 years working with social data PRESENCE_offices in 2 continents, 100+ customer worldwide, $ 6M financing secured TEAM_phd, professors and data scientists specialized in psychology, statistics and math INNOVATION_multiple patent pending algorithms, 3 years of data mining and 140 million social customers’ interactions traced
  4. 4. MISSION OUR MISSION HELP BUSINESS LEVERAGE SOCIAL DATA TO SOLVE THEIR CHALLENGES
  5. 5. PROBLEM & SOLUTION
  6. 6. PROBLEM I FACE COUNTLESS BUSINESS CHALLENGES EVERY DAY ... I NEED THE RIGHT INSIGHTS TO BACK UP MY DECISIONS CUSTOMER INTELLIGENCE ? SEGMENTATION ANALYSIS ? BRAND & PRODUCT POSITIONING MEDIA PLANNING CONTENT STRATEGY MARKETING OPPORTUNITIES ? ? ? ? BUT I CAN’T RUN MARKET RESEARCH EVERY TIME AS IT TAKES TOO LONG AND COSTS TOO MUCH MONEY
  7. 7. SOLUTION EXPRESS INTELLIGENCE REPORT THE RIGHT INSIGHTS WHEN YOU NEED THEM! 1 DELIVERED IN 3 DAYS CUSTOMER INTELLIGENCE 2 SEGMENTATION ANALYSIS 3 BRAND & PRODUCT POSITIONING 4 MEDIA PLANNING 5 CONTENT STRATEGY 6 MARKETING OPPORTUNITIES
  8. 8. SOLUTION EXPRESS INTELLIGENCE REPORT THE RIGHT INSIGHTS WHEN YOU NEED THEM! EXPLORE IDENTIFY PLAN
  9. 9. CUSTOMER INTELLIGENCE EXPLORE AND INVESTIGATE YOUR TARGET CUSTOMERS ANSWER QUESTIONS LIKE: What are their key interests, psychographics and personalities? Who is my target buyer persona? How do my customers compare to the industry average customer?
  10. 10. SEGMENTATION ANALYSIS IDENTIFY, UNDERSTAND AND BENCHMARK MEANINGFUL CUSTOMER SEGMENTS ANSWER QUESTIONS LIKE: Which are the most valuable customer segments? What are their key characteristics? How does each segment compare with the others?
  11. 11. BRAND & PRODUCT POSITIONING SPOT SIMILARITIES AND DIFFERENCES BETWEEN YOU AND YOUR COMPETITORS ANSWER QUESTIONS LIKE: How does my average user differ from my competitors and industry? Which segment of competitors’ customer base is more likely to turn to my brand? How can I attract their interest and where can I find them?
  12. 12. MEDIA PLANNING IDENTIFY THE BEST CHANNELS TO REACH YOUR TARGET ANSWER QUESTIONS LIKE: What do my customers read, watch, play and listen to? Which channels have a stronger affinity with my target? What is the best media mix to reach them?
  13. 13. CONTENT STRATEGY DEFINE WHAT INTERESTS AND CONNECTS BEST WITH YOUR CUSTOMERS ANSWER QUESTIONS LIKE: What should I talk about to capture my target’s attention? Which tone and style should I use to connect with them? Which activities should I do to engage and retain them?
  14. 14. MARKETING OPPORTUNITIES IDENTIFY CO-MARKETING, SPONSORSHIPS AND EVENTS OPPORTUNITIES ANSWER QUESTIONS LIKE: Which brands have a similar customer base that i could leverage? Which kind of sponsorship activity would better reach my target? Who is the spokesperson my customers would listen to?
  15. 15. COME  FUNZIONA?   HOW DOES IT WORK?
  16. 16. PRINCIPLES SOCIAL DATA ANSWER YOUR QUESTIONS BETTER! HUGE DATA_UNPRECEDENTED AMOUNT OF CUSTOMERS’ INFO AVAILABLE 1 out of 4 people in the world use social media they spend 15 hours 30 minutes and share 70 billion pieces of content every month. (data source: All Facebook, April 2013) PREDICTABILITY_INTEREST ON SOCIAL MEDIA ARE HIGHLY PREDICTIVE FACTORS Interests on social media give an exact picture of someone’s personality, demographics, behaviour with up to 95% accuracy. ( data source “you are what you like” Cambridge university, March 2013) REPRESENTATIVITY_YOUR SOCIAL AUDIENCE IS AN ACCURATE PANEL OF YOUR CUSTOMER BASE On average 78% of people that like your brand buy your products. (data source “ Why customers become Facebook fans, Syncapse june 2013)
  17. 17. TECHNOLOGY POWERED  BY     TARGET SEARCH SYSTEM PREDICTIVE ALGORITHM DATA AND INSIGHTS HUGE DATA SET +145M FULLY PROFILED INDIVIDUALS IN 67 COUNTRIES, DATA UPDATED DAILY COMPLEX PREDICTIVE ALGORITHMS CONVERT SOCIAL DATA INTO ANSWERS FOR YOUR BUSINESS GET RESULTS FOR A FRACTION OF THE TIME AND COST OF CLASSIC MARKET RESEARCH METHODOLOGIES
  18. 18. COMPARISON SURVEYS DAILY UPDATED SNAPSHOT IN PAST 140 M+ 1-5 K BIAS LOW MID TIME 3 DAYS 20+ DAYS COST $ 5-10K $ 20K+ DATA SAMPLE SIZE
  19. 19. CUSTOMERS
  20. 20. NEXT STEP TRY US OUT! RISK FREE if you are not happy with the result, we give your money back!
  21. 21. CONTACT US TODAY! Mark Friedler VP Sales and Business Development tel (415) 683-6601 mfriedler@cubeyou.com www.cubeyou.com Social data answer your questions better!

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