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LEVERAGING THE POWER OF SPORTS TO BUILD BRANDS    Celebrating twenty-five years, Intersport has grown to become     Ameri...
BRAND EQUITY, FOR LESS   Intersport media deliverables go well beyond 30-second spots   Instead of “renting” media, we e...
SUPERIOR QUALITY    Don’t just take our word for it    All of the nation’s major sports networks utilize Intersport’s pr...
HIGH IMPACT TELEVISIONIntersport’s clients benefit from the following high-impact sponsorship benefits -which deliver 2-3 ...
HIGH IMPACT TELEVISIONIllustrated below are examples of prominent Intersport brand integration― on-air, on-line, on-site, ...
HIGH IMPACT DIGITAL MEDIA   Intersport’s award-winning digital team creates innovative campaigns that    extend and enhan...
HIGH IMPACT EVENT ACTIVATION Intersport fields one of the most respected sponsorship and event marketing companies. Our RO...
HIGH IMPACT HOSPITALITYIntersport’s expertise is creating premier custom-designed experiences at big events which helpcomp...
WE’RE KNOWN FOR THE COMPANIES WE KEEP A&E                       CHRYSLER            HOLIDAY INN           NISSAN          ...
MEDIA PLATFORMS       10
2011 CALENDAR YEAR PLATFORMS
2011-2012 BROADCAST YEAR PLATFORMS
NFL CHAMPIONSHIP CHASEThe NFL is by far America’s most popular sport, supported by millions ofpassionate fans who live and...
ALL-STAR FOOTBALL CHALLENGEOver the past 13 years, the All-Star Football Challenge has become one of themost anticipated t...
BEST OF COLLEGE BASKETBALL 2012Throughout the 2012 college basketball season, Intersport will crisscrossthe country to exp...
COACHES’ TOURNAMENT SHOWThe Coaches’ Tournament Show series on Fox Sports Net is the definitivesource for round-by-round a...
COLLEGE SLAM DUNK & 3-POINT CHAMPIONSHIPS For 23 years, the College Slam Dunk & 3-Point Championships have showcased colle...
DUNKS OF THE YEAROver Final Four weekend, Dunks of the Year will present the most action-packedhour in college basketball ...
NATIONAL HIGH SCHOOL SLAM DUNK & 3-POINT CHAMPIONSHIPS The National High School Slam Dunk & 3-Point Championships moves in...
COLLEGE HOME RUN DERBYCapitalizing on the exploding popularity of college baseball in recent years,the College Home Run De...
GAME! SET! MATCH!As the only current player to have won 5 US Open crowns, Roger Federertruly is US Open royalty. His perfo...
KIRK HERBSTREIT NATIONAL KICKOFF CLASSICEvery September, the best high school football teams in the country cometogether t...
GOLF’S BEST OF 2011 Golf ’s Best of 2011 will give viewers the opportunity to experience all the excitement and pageantry ...
COURAGE IN SPORTS Courage in Sports pays tribute to some of the world’s greatest and most inspiring athletes. Now in its 2...
WOMEN’S COLLEGE BASKETBALL TIP-OFF CLASSIC The 19th Annual Tip-Off Classic is the first and the most prestigious regular s...
BEST OF COLLEGE FOOTBALL 2011 This November Intersport will again deliver an action-packed review of the college football ...
AMERICAN GIVING AWARDS This December, the world’s biggest celebrities and top musical acts will come together to celebrate...
Intersport High Impact Network
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Intersport High Impact Network

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An overview of the collection of sports media platforms that Intersport has to offer as well as the many services that we can provide to a brand/client.

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Transcript of "Intersport High Impact Network"

  1. 1. LEVERAGING THE POWER OF SPORTS TO BUILD BRANDS  Celebrating twenty-five years, Intersport has grown to become America’s leading independent sports production, media, and event marketing company.  Winner of numerous Emmy Awards, Intersport provides solutions that extend and enhance the client’s strategy with advanced expertise in production, programming, sponsorships, event marketing, brand integration, product placement, and digital.  We build brands by leveraging the power of sports via Intersport’s custom-created media platforms.  Provided within is an overview of Intersport’s year-round scale, scope, and impact. 1
  2. 2. BRAND EQUITY, FOR LESS Intersport media deliverables go well beyond 30-second spots Instead of “renting” media, we enable brands to “own” an exclusive platform - increasing the productivity of clients’ investments Intersport brand integration delivers maximum media impact and true brand equity For a small fraction of the total commitment required by other sports networks, we deliver unmatched media value via brand-customized platforms that deliver high- profile product placement, extensive in-program integration, and/or special brand- centric features and maximum national reach By combining compelling content, big media impact, and category- exclusivity, our clients can own a national communication platform that creates a powerful connection, thereby delivering enhanced recall, brand preference, and true competitive advantage Complete details are provided within 2
  3. 3. SUPERIOR QUALITY  Don’t just take our word for it  All of the nation’s major sports networks utilize Intersport’s programming expertise  Our award-winning production division specializes in the creation of custom media solutions through original programming, robust distribution, and tailored messaging within high-end programming  In fact, Intersport is the only producer to create original programming for all of the major broadcast and sports cable networks 3
  4. 4. HIGH IMPACT TELEVISIONIntersport’s clients benefit from the following high-impact sponsorship benefits -which deliver 2-3 times the impressions of the brand’s paid media investment:  Title Sponsorships  Participating Sponsorships  Custom production features  TV-visible on-site signage  Product placement  Custom graphics and show animation  Programming origination 4
  5. 5. HIGH IMPACT TELEVISIONIllustrated below are examples of prominent Intersport brand integration― on-air, on-line, on-site, and on-target.Dominant On-Court Signage Branded Interview Areas Title Sponsor Floor Graphics Branded On-Air GraphicsSponsored Elements Billboards In-Program Features Branded Give-Aways 5
  6. 6. HIGH IMPACT DIGITAL MEDIA Intersport’s award-winning digital team creates innovative campaigns that extend and enhance client’s television media platforms, enabling brands to create a deep connection with their target audience. Intersport’s digital expertise includes: + Producing high-quality, short-form video programming (Intersport has created 20,000 video features to date) + Developing interactive brand integration initiatives + Implementing complimentary social media strategies + Creating ownable, annual digital properties 6
  7. 7. HIGH IMPACT EVENT ACTIVATION Intersport fields one of the most respected sponsorship and event marketing companies. Our ROI-driven expertise includes:  Sports marketing  Sports sponsorship activation  Lifestyle and entertainment marketing  Sponsorship strategy and consulting  Owned event assets  Hospitality 7
  8. 8. HIGH IMPACT HOSPITALITYIntersport’s expertise is creating premier custom-designed experiences at big events which helpcompanies build a closer relationship with theirclients and/or reward performance.Some special events include:  The Masters – The Double Eagle Club  Super Bowl  Final Four  Kentucky Derby  Customer Golf Outings/Tournaments 8
  9. 9. WE’RE KNOWN FOR THE COMPANIES WE KEEP A&E CHRYSLER HOLIDAY INN NISSAN SPALDING ABC COMCAST HONDA NTN SPEED CHANNEL ACCENTURE COUNTRYWIDE HOOTERS NUTRISYSTEM SPRINT ACURA DEGREE HOTWIRE.COM OCTAGON STATE FARM ADIDAS DELL HYUNDAI ODWALLA SYLVANIA ADVANCE AUTO PARTS DELOITTE ING CLARION ORACLE SYNACOR ALBERTO CULVER DENNY’S INTERNATIONAL PAPER PAPA JOHN’S TACO BELL ALIX PARTNERS DIRECTV JERGENS PEP BOYS TD AMERITRADE ALLSTATE DISCOVERY CHANNEL JOHN DEERE PEPSI TLC ALLTEL DISNEY KELLOGG PFIZER TOYOTA AMERICAN LE MANS SERIES E*TRADE LIBERTY MUTUAL PHILLIPS TRAVELERS ASTRIVE EA SPORTS LIFELOCK PIZZA HUT TRUE PARTNERS AT&T EAS LINCOLN PLAYTEX TURTLE WAY AUDI EJ GALLO MASTERCARD POWERADE UNDER ARMOUR BEST WESTERN ESPN MCDONALD’S PROCTER & GAMBLE U.S. ARMY BIG TEN NETWORK EXPERIAN MERCEDES-BENZ PRO VENTURES U.S. POST OFFICE BLUE CROSS BLUE SHIELD FEDERAL LOAN MERCURY PROGRESSIVE INSURANCE U.S. OLYMPIC COMMITTEE BLINX FEDEX MERRILL LYNCH REEBOK U.S. MARINE CORPS BOSLEY FLOMAX MGM RENT-A-CENTER U.S. NAVY BOWFLEX FORD MIDAS RIGHT GUARD VEGAS.COM BRIDGEWATER FOX MILLER SAAB VERIZON WIRELESS BUICK FRS MSNBC SALESFORCE.COM VERSUS NETWORK BURGER KING FSN NATIONAL CAR RENTAL SAMSUNG VISA CADILLAC GALLO NAVIGANT SC JOHNSON VOLVO CAPITAL ONE GEICO NBC SCHUTT SPORTS WARNER BROTHERS CAREER BUILDER GILLETTE NCAA SEARS WATERFRONT CBS GMC NETJETS SI.COM WHEATIES CHASE GNC NFL SKECHERS YOUTUBE CHEVY GOODYEAR NFL NETWORK SLINGBOX ZANTAC CHOICE HOTELS GOOGLE NIKE SONY 84 LUMBER 9
  10. 10. MEDIA PLATFORMS 10
  11. 11. 2011 CALENDAR YEAR PLATFORMS
  12. 12. 2011-2012 BROADCAST YEAR PLATFORMS
  13. 13. NFL CHAMPIONSHIP CHASEThe NFL is by far America’s most popular sport, supported by millions ofpassionate fans who live and die with their teams’ wins and losses. All ofthe excitement and passion of the season boils down to the NFL Playoffs.NFL Championship Chase is there to document every detail.Airing prior to the CBS network’s pre-game AFC Championship coverage,this 1-hour program delivers a glorious recap of all four (4) divisionalplayoff games and a visually stunning preview of the AFC and NFCchampionship teams.Utilizing the hallmark access and storytelling of NFL Films, this special willrecap all of the hits, drama, and excitement of the playoffs like no otherprogram on television.DATE Sunday, January 22, 2012TIME 1:00–2:00 PM ETNETWORK CBS (lead-in to CBS AFC Championship coverage) 13
  14. 14. ALL-STAR FOOTBALL CHALLENGEOver the past 13 years, the All-Star Football Challenge has become one of themost anticipated television events of Super Bowl weekend.Intersport created this unique football skills competition in order toshowcase the NCAAs elite players prior to the NFL draft. The All-StarFootball Challenge allows football fans of all levels to see the future stars ofthe NFL take each other on in a fun and friendly competition before theyface off on the NFL gridiron. The program itself is energetic and featuresthe very best in college football.DATE Friday, February 3, 2012TIME 7:00-9:00 PM ETNETWORK ESPN/ESPN 2 14
  15. 15. BEST OF COLLEGE BASKETBALL 2012Throughout the 2012 college basketball season, Intersport will crisscrossthe country to experience premier college basketball match ups. Thisinteractive fan experience will serve as the "voice" of this college basketballextravaganza. What was the best atmosphere of the college basketballseason? What was the single greatest game? The best individualperformance? Which college has the best game-day atmosphere? Best ofCollege Basketball 2012 will deliver the answers.DATE Sunday, March 25, 2012TIME 1:00–2:00 PM ETNETWORK CBS (lead-in to Elite Eight coverage) 15
  16. 16. COACHES’ TOURNAMENT SHOWThe Coaches’ Tournament Show series on Fox Sports Net is the definitivesource for round-by-round analysis of the mens college basketballtournament. Each of the three one-hour programs features top-levelDivision I coaches breaking down key match-ups and providing their insightinto the brackets. More than 40 coaching greats have participated in thisseries including Mike Krzyzewski, Roy Williams, Tom Izzo, Bruce Weber, RickPitino, Bruce Pearl, Billy Gillespie and many more.DATE Tuesday, March 13 – Thursday, March 15, 2012 Tuesday, March 20 – Thursday, March 22, 2012 Tuesday, March 27 – Friday, March 30, 2012TIME 3:00–4:00 PM ETNETWORK FSN (local premiere with multiple encores in primetime and evening schedule) 16
  17. 17. COLLEGE SLAM DUNK & 3-POINT CHAMPIONSHIPS For 23 years, the College Slam Dunk & 3-Point Championships have showcased college basketball’s elite players. A cornerstone of ESPN’s Final Four programming. This television event features the best collegiate dunkers and sharpshooters facing off in a series of events designed to thrill both the live crowd and television audience with electrifying action:  Men’s 3-Point Shooting Championship  Women’s 3-Point Shooting Championship  Battle of the Champions (Mens vs. Womens 3-Point Champions)  Slam Dunk Competition DATE Thursday, March 29, 2012 (Final Four Weekend – New Orleans) TIME 9:00-11:00 PM ET NETWORK ESPN/ESPN 2 17
  18. 18. DUNKS OF THE YEAROver Final Four weekend, Dunks of the Year will present the most action-packedhour in college basketball with a countdown of the season’s greatest plays abovethe rim.Dunks of the Year will use college basketball’s most impressive jams as the focalpoint to explore different themes and storylines in college basketball such as theBig Ten’s unrivaled big men, freshman phenoms, mascot dunks, and the bestwomen’s dunks.An established Facebook page will allow fans to share their favorite dunks of theyear and ultimately will decide who rocked the rim the best in the 2011-2012college basketball season. season.DATE Sunday, April 1, 2012TIME 3:30-4:30 PM ETNETWORK CBS 18
  19. 19. NATIONAL HIGH SCHOOL SLAM DUNK & 3-POINT CHAMPIONSHIPS The National High School Slam Dunk & 3-Point Championships moves into it’s 2nd year in New Orleans in 2012, host city of the NCAA Men’s Basketball Final Four. Sharp shooters and dunk artists from around the country will be selected in collaboration with MaxPreps to showcase the future stars of college basketball. This live event will include a Slam Dunk Championship and a 3- Point Championship, and will be an adjacent media event to the High School Basketball All-America Game. DATE Sunday, April 1, 2012 TIME 4:30-6:00 PM ET NETWORK CBS 19
  20. 20. COLLEGE HOME RUN DERBYCapitalizing on the exploding popularity of college baseball in recent years,the College Home Run Derby provides an exciting national media andevent marketing property.This event combines the passion of college athletics with the excitement ofthe MLB All-Star Home Run Derby and results in a unique property thatprovides comprehensive and customized sponsorship opportunities. Eightof the top long ball hitters from colleges around the country will put on ashow that will thrill both a live crowd and a national television audience.DATE Sunday, July 1, 2012TIME 2:00-3:00 PM ETNETWORK CBS 20
  21. 21. GAME! SET! MATCH!As the only current player to have won 5 US Open crowns, Roger Federertruly is US Open royalty. His performance and execution at the US Open isunmatched by that of his peers.Game! Set! Match!– an original production from Intersport in partnershipwith the USTA – will feature a rare and exclusive sit-down interview withRoger sharing his perspective on his dominance at the US Open.In addition, Game! Set! Match! will deliver captivating video and originalinterviews that celebrate other US Open legends as well as the traditionand history that set the US Open apart from other Majors.DATE Sunday, August 12, 2012TIME 1:00-2:00 PM ETNETWORK CBS 21
  22. 22. KIRK HERBSTREIT NATIONAL KICKOFF CLASSICEvery September, the best high school football teams in the country cometogether to compete in the biggest event of its kind: The Kirk HerbstreitNational Kickoff Classic.This year’s event will host eight (8) high school football match-ups featuringperennial state champions from the historically powerful football states ofOhio and Texas, and gridiron powerhouses from around the country. OhioStadium and Cowboys Stadium will become center stage.DATE/TIME OHIO STADIUM – COLUMBUS, OH - Sunday, September 4, 2011 (two games) - Monday, September 5, 2011 (two games) COWBOYS STADIUM – IRVING, TX - Monday, September 5, 2011 (four games)NETWORK ESPN/FSN 22
  23. 23. GOLF’S BEST OF 2011 Golf ’s Best of 2011 will give viewers the opportunity to experience all the excitement and pageantry of the entire PGA Tour season. This year-in- review program will pack all of the emotion and drama of the golf season that was into one spectacular hour-long special. In addition to reliving the biggest stories, clutch performances, and best Major moments from the year in golf, the program will also take a fun and unique look at the PGA Tour. DATE Sunday, October 23, 2011 TIME 5:00-6:00 PM ET NETWORK CBS 23
  24. 24. COURAGE IN SPORTS Courage in Sports pays tribute to some of the world’s greatest and most inspiring athletes. Now in its 22nd year, the program will again recognize those athletes who embody the spirit of virtue, courage, and excellence. By bringing together the most uplifting stories, Courage in Sports has become known as one of the most inspirational hours in sports television. Whether it’s overcoming adversity or displaying pure excellence, over a career or in a single performance, these athletes remind us of what courage, effort, and determination can achieve. DATE Sunday, November 13, 2011 TIME 5:00-6:00 PM ET NETWORK CBS 24
  25. 25. WOMEN’S COLLEGE BASKETBALL TIP-OFF CLASSIC The 19th Annual Tip-Off Classic is the first and the most prestigious regular season event of the women’s college basketball season. As part of ESPN and College Basketball’s 24 hour marathon tip-off, this event showcases the nation’s premier women’s programs. The 2011 match-up between Miami (FL) and Tennessee is guaranteed to deliver the same excitement provided by Baylor and UConn in 2010. UConn was able to hang on for the victory to extend their consecutive winning streak to 79 games by holding off top ranked Baylor and their unstoppable inside force Brittney Griner in front of a sellout crowd in the Hartford Civic Center. DATE Tuesday, November 15, 2011 TIME 5:00-7:00 PM ET NETWORK ESPN 2 25
  26. 26. BEST OF COLLEGE FOOTBALL 2011 This November Intersport will again deliver an action-packed review of the college football season that was. Just as bowl game action is set to kick off, Best of College Football 2011 will pack all of the emotion and drama of the entire regular season into one exciting hour of touchdowns, upsets, spectacular catches, and bone- jarring hits. DATE Friday, November 25, 2011 TIME 1:30-2:30 PM ET NETWORK CBS 26
  27. 27. AMERICAN GIVING AWARDS This December, the world’s biggest celebrities and top musical acts will come together to celebrate the outstanding work of five amazing and inspirational charities. This collection of mega-celebrities will gather in Hollywood at the renowned Dorothy Chandler Pavilion to share more than $1 million in donations LIVE. A premiere talent with universal A dream team of celebrities will appeal will host the inaugural serve as presenters throughout The benefitting charities will be selected via one of the largest social American Giving Awards the evening media campaigns in the history of Facebook. Live fan voting during the show will then determine how the five deserving charities will share more than a million dollars for their worthy causes. The combination of heartwarming stories, giving, music, and entertainment promises to deliver an award show unlike any other. DATE Saturday, December 10, 2011 TIME 8:00-10:00 PM ET NETWORK NBC Live performances from no less than four of the biggest musical acts in the world 27
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