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Marketing Plan for hair streaker
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Marketing Plan for hair streaker

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Transcript

  • 1. Marketing Plan
  • 2. SITUATIONAL ANALYSIS
    Singapore: vibrant and colourful
    1 in every 5 Singaporeans like to colour their hair
    Out of these 1 in every 4 find it expensive to go to salons
    Already existing product available only in the United States market
    Not enough awareness about the existence of such a product
  • 3. TARGET MARKET
    Primary Market : Youth between 15-25 yrs
    Annual family income between $30000 and $75000
    Undergoing education (market for temporary hair colour market)
    Attends Parties/ Social
    Adventurous
    Trendy
    Secondary Market : Women between 25-40 yrs
  • 4. PRODUCT DESCRIPTION
    Casing to hold color
    Detachable Casing
    Lever/Disc mechanism to squeeze out color
    Push Lever
    Comb Teeth which dispense color
    Polystyrene:
    • Lightweight
    • 5. Minute molding
    • 6. Easy recyclable
    • 7. Only incineration products are water, carbon dioxide and soot
    • 8. Used in landfills
  • SWOT ANALYSIS
    Strengths
    • Improved hair colouring outcomes and
    confidence
    • Professional look; all done at home
    • Optimized hair coloration process
    • Minimized hair damage
    • Greater creative hair colouring possibilities
    Weaknesses
    • Market response currently unknown
    • Product looks complicated to handle
    • Too many removable parts in product
    • Warm water washing required when
    a new colour needs to be replaced
    Opportunities
    • Instant Hair Streak market untapped
    • Collaboration with famous hair colour brands
    • Enhance Product to make more visually
    attractive
    Threats
    • Response of competitors
    • Dependency on existing colour
    manufacturers
  • 9. MARKETING MIX
    Product
    • Compact comb made of biodegradable plastic
    • 10. Helps streak hair while combing
    • 11. Detachable holder that consists of 3 cylinders
    for adding colour and 1 for drying agent
    • Detachable teeth that can be cleaned
    Place
    Price
    • $9.95
    • 13. Will change with PLC
    Promotion
    • Promotional Kiosks
    • 14. TV Commercials
    • 15. Magazine advertisements
  • COMPETITIVE ANALYSIS (DIRECT COMPETITION)
  • 16. COMPETITIVE ANALYSIS (INDIRECT COMPETITION)
  • 17. Maturity
    Introduction
    Growth
    Kill competition
    Build Customer loyalty
    Change pricing strategy
    Instructive Advertising
    Increased awareness
    Enhanced creativity potential
    MARKETING STRATEGY THROUGH PLC
    Decline
    Sales
    Reposition
    Time
  • 18. POSITIONING
    High
    Convenience
    Low
    Low
    High
    Utility
    Hair
    Sprays
    >$12
    Quickstreakz(S$9.95)
    Highlighter
    Pen (>$10)
    Home kits
    (S$30-35)
    Salon
    (S$60-80)
    Braids & Wigs
    ($5-$10)
  • 19. VALUE PROPOSITION
    S
    T
    R
    E
    N
    G
    T
    H
    S
  • 20. Thank you