Social Platform and The Intelligent Enterprise A short introduction By Rafael Cal, Consultor 2.0 More information: rafael.cal@sogeti.es

A new internet has emerged it is called ‘ social ’ and it ‘ works ’ What is it? Can we use this for improved productivity?

What is social? Communities, not teams. Self-organisation, not planning. Stigmergic, not directed. Emergent, not reductionistic. > Wisdom of the crowd <

Different kinds of social Intentionally left blue

Social in synergy with functional

What is a social platform?

What makes a platform social? Evaluate using the ‘S.O.C.I.A.L.’ acronym

Evaluate using the ‘S.O.C.I.A.L.’ acronym

Socialness A social platform has the right mix of interaction stimuli Presence – who is online? Where are my friends? Identity – look who I am, rich profiles, my content Reputation / karma – my value to the community based on ratings Relations – my social network Conversation – where are people talking about Activities – what is going on right now Groups – free forming, self organising groups Sharing – common content, information, knowledge

A social platform has the right mix of interaction stimuli

Presence – who is online? Where are my friends?

Identity – look who I am, rich profiles, my content

Reputation / karma – my value to the community based on ratings

Relations – my social network

Conversation – where are people talking about

Activities – what is going on right now

Groups – free forming, self organising groups

Sharing – common content, information, knowledge

Organicness A social platform allows the community to form their own structures explicitly and implicitly Free groups – people can form, join and leave groups themselves, easily Organic groups – the system recognizes groups based on the social graph Free tagging – people can tag all content, building a folksonomy

A social platform allows the community to form their own structures explicitly and implicitly

Free groups – people can form, join and leave groups themselves, easily

Organic groups – the system recognizes groups based on the social graph

Free tagging – people can tag all content, building a folksonomy

Collaborative A social platform has a sensible mix of stigmergic and social collaboration / communication tools Social network – making true flows of communication explicit, helping in finding expertise and people Social bookmarking – brute force collecting, weighing and filtering of information Blogs – for broadcast communication used for opinion-building and knowledge-sharing Forums – for discussion and persistent conversations Wiki – Stigmergic knowlegde base

A social platform has a sensible mix of stigmergic and social collaboration / communication tools

Social network – making true flows of communication explicit, helping in finding expertise and people

Social bookmarking – brute force collecting, weighing and filtering of information

Blogs – for broadcast communication used for opinion-building and knowledge-sharing

Forums – for discussion and persistent conversations

Wiki – Stigmergic knowlegde base

Intelligent A social platform has an effective set of collaborative filters and aggregation mechanisms, harnessing the wisdom of the crowd Good reputation system – being able to recognize topic expertise and experts Weighed aggregation – showing only the best quality on the front-/aggregation-pages Passive and active collaborative filtering – to identify quality Voting / rating – used reputation building and content filtering (quality indication)

A social platform has an effective set of collaborative filters and aggregation mechanisms, harnessing the wisdom of the crowd

Good reputation system – being able to recognize topic expertise and experts

Weighed aggregation – showing only the best quality on the front-/aggregation-pages

Passive and active collaborative filtering – to identify quality

Voting / rating – used reputation building and content filtering (quality indication)

Linkedness A social platform should offer its users to connect to / reuse their external social content Flickr, Youtube, LinkedIn, Facebook, Twitter, MSN, etc.

A social platform should offer its users to connect to / reuse their external social content

Flickr, Youtube, LinkedIn, Facebook, Twitter, MSN, etc.

The transition to the Intelligent Organisation