Social Media at the SOG

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Presentation given by School of Government staff members Georgia Allen (Asst. Dean for IT), Sonja Matanovic (Director of Marketing and Communications) and Rob Moore (Instructional Designer) to the School of Government faculty regarding the use of social media.

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  • Merchant Marketing Group timeleine.
  • SONJA
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  • Social and interactive
  • Social Media at the SOG

    1. 1. Overview  The Social Media Evolution  Our Current Social Media “Footprint”  Our Social Media Marketing Goals and Strategy  Getting Started
    2. 2. HOW DID IT ALL START?
    3. 3. What is Social Media Social media is the use of web-based and mobile technologies for interactive dialogue and communication. Source: http://en.wikipedia.org/wiki/Social_media
    4. 4. Timeline—Some Highlights 2001 Wikipedia launches 2003 WordPress released 2004 Gmail launches; Facebook starts at Harvard 2005 YouTube goes live 2006 Twitter begins; WikiLeaks launches 2007 Apple releases iPhone 2008 TweetDeck begins 2010 Twitter reports 65 million tweets per day; WikiLeaks releases docs 2011 Social networks used to help organize the uprising in Egypt 2013 Social media becomes a major source of information about the Boston Marathon bombing 2014 For the first time ever, a trial based on alleged defamation via Twitter begins Source: http://tinyurl.com/n8cht7c
    5. 5. Or to see it another way.. Source: http://tinyurl.com/mpc7ujp
    6. 6. OUR SOCIAL MEDIA PRESENCE
    7. 7. Source: http://tinyurl.com/y9eosgm
    8. 8. WordPress Blogs  Coates’ Canons  CED  Environmental Finance  NC Criminal Law  Human Capital Matters Source: http://tinyurl.com/y9eosgm
    9. 9. YouTube Channels     Carolina MPA MPA@UNC EFC School of Government  IT Division (Vimeo) Source: http://tinyurl.com/y9eosgm
    10. 10. Facebook Pages Client-Facing  CED  EFC  Indigent Defense Education  PELA  School of Government Source: http://tinyurl.com/y9eosgm
    11. 11. Facebook Pages MPA & MPA Students  Carolina MPA  MPA@UNC  UNC ICMA Student Chapter  PAL Challenge Source: http://tinyurl.com/y9eosgm
    12. 12. LinkedIn Groups  CED  EFC  MPA Alumni (multiple)  MPA@UNC Source: http://tinyurl.com/y9eosgm
    13. 13. Twitter Accounts Organizational Accounts        CED EFC IDE IT Division MPA@UNC MPA Program School of Government  UNC ICMA  UNC PAL Challenge Source: http://tinyurl.com/y9eosgm
    14. 14. Twitter Accounts Faculty           Dehart-Davis, Leisha Lovelady, Adam Markham, Jamie Morse, Rick Mulligan, Tyler Nelson, Kim Owens, David Smith, Jessie Smith, Mike Stephens, John Source: http://tinyurl.com/y9eosgm
    15. 15. Twitter Accounts Staff  Allen, Georgia  Ferrell, Maurice  Matanovic, Sonja  Moore, Rob Source: http://tinyurl.com/y9eosgm
    16. 16. HOW WE ARE USING FACEBOOK AND TWITTER
    17. 17. Faculty Use of Twitter Feedback and Interaction
    18. 18. Faculty Use of Twitter Feedback and Interaction
    19. 19. Faculty Use of Twitter Sharing Our Work
    20. 20. Faculty Use of Twitter Resource Sharing
    21. 21. Engagement at Conferences & Events
    22. 22. Engagement Via Twitter Highlights from #NCMGMT14 (Jan 30-Feb 8)  Accounts Reached: Over 19k  Added 59 new followers to @UNCSOG  Over 225 interactions (Retweets and Mentions) from more than 20 contributors
    23. 23. MPA Graduation 2013
    24. 24. MPA Graduation 2013
    25. 25. MPA Graduation 2013
    26. 26. MPA Graduation 2013
    27. 27. Engagement Via Facebook
    28. 28. Branding Across Media
    29. 29. Branding Across Media
    30. 30. Branding Across Media
    31. 31. OUR SOCIAL MEDIA GOALS AND STRATEGY
    32. 32. Goals  Leveraging audiences for maximum visibility  Finding new audiences  Reaching audiences on the go (mobile) or reaching audiences where they are (millennials)  Creating brand ambassadors  Storytelling and engagement
    33. 33. Social Media Marketing Strategy      Marketing Calendar Curation Tools Raising Content Visibility and Access Community Engagement Built-in Analytics
    34. 34. GETTING STARTED
    35. 35. Getting Started  Set up a consultation – Contact Instructional Support (instructionalsupport@sog.unc.edu)  Together, IT/Marketing will: 1. 2. 3. 4. Discuss your social media goals Set up and brand your account/s Formulate and launch a strategy Provide ongoing guidance/support

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