SOCIAL BUSINESSSeven ways to create a more open company cultureSEPTEMBER 19, 2012SOFUS MIDTGAARDManaging Partner, Leaderla...
Seven ways to create  an open culture
1. Purpose before profits!- Purpose drives motivation and a sharing culture
2. Philosophy is the       new strategy!- Trust, empowerment and democratic leadership    are key to creating the social o...
Whole Foods Market
3. Great ideas can come    from anywhere- Build an organization, systems and incentives    that support great ideas from a...
Google
W.L. Gore
4. Walk the talk- 21st century CEO’s play a key role in creating a sharing organisation
Zappos
5. Give fans a      backstage pass! - 21st century businesses dont end at thecorporate firewall - they invite global talen...
Starbucks
Starbucks has recievedmore than 100.000ideas for businessinnovation fromcustomers                  MyStarbucksIdea.com 201...
6. Break down the      Berlin walls - 21st century businesses dont end at thecorporate firewall - they invite global talen...
http://www.yaf.org/uploadedImages/Blogs/berlinwall1.jpg
More than 35% of P&G’s new           Tekstproducts come from customerand partner networksSource: Former CEO A.G Lafley, HB...
7. Transparency is      the new black!- transparency, open source or open businessmodels can be massive drivers of new bus...
How transparent are yourorganizations across divisions when it commes to activities        and projects?       Score: 1-10...
How good are you at sharing   relevant knowledge     across divisions?      Score: 1-10 (10 highest)
How good are you at collaborating     on projects across the         organisation?         Score: 1-10 (10 highest)
Internal:    Openness/                                  Sharing                         Collaboration   TransparencyTransp...
How good are your organisationat listening and adapting products      and services to customers             demands?      ...
How active are your organisation   in involving customers in  co-creation or contributions       for new products?        ...
To what degree are you developing   or facilitating open business       platforms/networks?         Score: 1-10 (10 highest)
External       User                                                                       Open     inspired               ...
No ‘one fits all’. You can succeed in many ways!                              Transparency:#projects#&#                   ...
Rebuild           21MAY 22-23 2012 COPENHAGEN                            Rebuild      21                            LEADER...
THANK YOUWays to create a more open company cultureSOFUS MIDTGAARDManaging Partner, Leaderlab& Founder of Rebuild21sofus@r...
Social business   7 ways to create a more open organisation
Social business   7 ways to create a more open organisation
Social business   7 ways to create a more open organisation
Social business   7 ways to create a more open organisation
Social business   7 ways to create a more open organisation
Social business   7 ways to create a more open organisation
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Social business 7 ways to create a more open organisation

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  • Welcome - I am happy to se so many here on the last session of the Strategy track. Now that all the others are having fun at the very inspiring creative and technical track - we here at the Strategic Track are going to go over Porters Five forces and look at some detailed graphs... ;-)\n
  • Welcome - I am happy to se so many here on the last session of the Strategy track. Now that all the others are having fun at the very inspiring creative and technical track - we here at the Strategic Track are going to go over Porters Five forces and look at some detailed graphs... ;-)\n
  • Welcome - I am happy to se so many here on the last session of the Strategy track. Now that all the others are having fun at the very inspiring creative and technical track - we here at the Strategic Track are going to go over Porters Five forces and look at some detailed graphs... ;-)\n
  • Welcome - I am happy to se so many here on the last session of the Strategy track. Now that all the others are having fun at the very inspiring creative and technical track - we here at the Strategic Track are going to go over Porters Five forces and look at some detailed graphs... ;-)\n
  • Welcome - I am happy to se so many here on the last session of the Strategy track. Now that all the others are having fun at the very inspiring creative and technical track - we here at the Strategic Track are going to go over Porters Five forces and look at some detailed graphs... ;-)\n
  • Welcome - I am happy to se so many here on the last session of the Strategy track. Now that all the others are having fun at the very inspiring creative and technical track - we here at the Strategic Track are going to go over Porters Five forces and look at some detailed graphs... ;-)\n
  • Welcome - I am happy to se so many here on the last session of the Strategy track. Now that all the others are having fun at the very inspiring creative and technical track - we here at the Strategic Track are going to go over Porters Five forces and look at some detailed graphs... ;-)\n
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  • Welcome - I am happy to se so many here on the last session of the Strategy track. Now that all the others are having fun at the very inspiring creative and technical track - we here at the Strategic Track are going to go over Porters Five forces and look at some detailed graphs... ;-)\n
  • Welcome - I am happy to se so many here on the last session of the Strategy track. Now that all the others are having fun at the very inspiring creative and technical track - we here at the Strategic Track are going to go over Porters Five forces and look at some detailed graphs... ;-)\n
  • Welcome - I am happy to se so many here on the last session of the Strategy track. Now that all the others are having fun at the very inspiring creative and technical track - we here at the Strategic Track are going to go over Porters Five forces and look at some detailed graphs... ;-)\n
  • Welcome - I am happy to se so many here on the last session of the Strategy track. Now that all the others are having fun at the very inspiring creative and technical track - we here at the Strategic Track are going to go over Porters Five forces and look at some detailed graphs... ;-)\n
  • Welcome - I am happy to se so many here on the last session of the Strategy track. Now that all the others are having fun at the very inspiring creative and technical track - we here at the Strategic Track are going to go over Porters Five forces and look at some detailed graphs... ;-)\n
  • Welcome - I am happy to se so many here on the last session of the Strategy track. Now that all the others are having fun at the very inspiring creative and technical track - we here at the Strategic Track are going to go over Porters Five forces and look at some detailed graphs... ;-)\n
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  • Welcome - I am happy to se so many here on the last session of the Strategy track. Now that all the others are having fun at the very inspiring creative and technical track - we here at the Strategic Track are going to go over Porters Five forces and look at some detailed graphs... ;-)\n
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  • Welcome - I am happy to se so many here on the last session of the Strategy track. Now that all the others are having fun at the very inspiring creative and technical track - we here at the Strategic Track are going to go over Porters Five forces and look at some detailed graphs... ;-)\n
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  • Jo vi går fra en verden af betalt markedsføring i andre medier, over en verden af egne marketingkanaler til en verden af omtale som vi skal gøre os fortjent til….\n
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  • Jo vi går fra en verden af betalt markedsføring i andre medier, over en verden af egne marketingkanaler til en verden af omtale som vi skal gøre os fortjent til….\n
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  • Social business 7 ways to create a more open organisation

    1. 1. SOCIAL BUSINESSSeven ways to create a more open company cultureSEPTEMBER 19, 2012SOFUS MIDTGAARDManaging Partner, Leaderlab& Founder of Rebuild21
    2. 2. Seven ways to create an open culture
    3. 3. 1. Purpose before profits!- Purpose drives motivation and a sharing culture
    4. 4. 2. Philosophy is the new strategy!- Trust, empowerment and democratic leadership are key to creating the social organisation
    5. 5. Whole Foods Market
    6. 6. 3. Great ideas can come from anywhere- Build an organization, systems and incentives that support great ideas from anywhere
    7. 7. Google
    8. 8. W.L. Gore
    9. 9. 4. Walk the talk- 21st century CEO’s play a key role in creating a sharing organisation
    10. 10. Zappos
    11. 11. 5. Give fans a backstage pass! - 21st century businesses dont end at thecorporate firewall - they invite global talent backstage for co-creation
    12. 12. Starbucks
    13. 13. Starbucks has recievedmore than 100.000ideas for businessinnovation fromcustomers MyStarbucksIdea.com 2011 http://www.flickr.com/photos/rudelovers/65007512/
    14. 14. 6. Break down the Berlin walls - 21st century businesses dont end at thecorporate firewall - they invite global talent backstage for co-creation
    15. 15. http://www.yaf.org/uploadedImages/Blogs/berlinwall1.jpg
    16. 16. More than 35% of P&G’s new Tekstproducts come from customerand partner networksSource: Former CEO A.G Lafley, HBS http://www.noscruf.org/AG%20speech.jpg
    17. 17. 7. Transparency is the new black!- transparency, open source or open businessmodels can be massive drivers of new business
    18. 18. How transparent are yourorganizations across divisions when it commes to activities and projects? Score: 1-10 (10 highest)
    19. 19. How good are you at sharing relevant knowledge across divisions? Score: 1-10 (10 highest)
    20. 20. How good are you at collaborating on projects across the organisation? Score: 1-10 (10 highest)
    21. 21. Internal: Openness/ Sharing Collaboration TransparencyTransparency: How Sharing: How good is Collaboration: How goodgood are your the flow of relevant are your organisations atcompany at making information between supporting collaborationprojects and activities people from different and projects across thevisible across the divisions? organisation.organisation. Purpose, Values, Culture, Context
    22. 22. How good are your organisationat listening and adapting products and services to customers demands? Score: 1-10 (10 highest)
    23. 23. How active are your organisation in involving customers in co-creation or contributions for new products? Score: 1-10 (10 highest)
    24. 24. To what degree are you developing or facilitating open business platforms/networks? Score: 1-10 (10 highest)
    25. 25. External User Open inspired Co-Creation Business innovation PlatformsCompany adapts to Company involves Users are co-user: surveys, focus customers & partners: producers: Opengroups, entnographic crowdsourcing, mass- Business Platforms,research, mass- colaboration, co- Open Source platformscustomization creation Purpose, Values, Culture, Context, Business Model
    26. 26. No ‘one fits all’. You can succeed in many ways! Transparency:#projects#&# ac;vi;es# 100%# 90%# 80%# 70%# Open#business#plaOorms:# 60%# Sharing:#of#knowledge#Are#you#invi;ng#customers# 50%# across#divisions#&#unit#and#partners#to#coLdevelop# 40%# 30%# 20%# 10%# Company#X# 0%# Company#Y# CoLcrea;on:#Involving# Collabora;on:#on#projects# customers#in#products# across#organisa;on# development# Responsiveness:#Listening# and#adap;ng#to#customer# needs#
    27. 27. Rebuild 21MAY 22-23 2012 COPENHAGEN Rebuild 21 LEADERSHIP NETWORK Rebuild 21 LEADERSHIP ACADEMY
    28. 28. THANK YOUWays to create a more open company cultureSOFUS MIDTGAARDManaging Partner, Leaderlab& Founder of Rebuild21sofus@rebuild21.org@sofus Rebuild 21 MAY 22-23 2012 COPENHAGEN
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