FUTURE TV
OSLO, 23rd of May 2007
Public Service & New Media –
Challenges, opportunities and
Input til PLAYit
activities 8. maj 2007

Head of Strategic Development
Sofus Midtgaard
Director General
Kenneth Plummer
Director General
Generaldirekt
Direktionssekretariat
Corp. Secretariat
Strategisk Udvikling
Strategic Dev. Communication
Kommunikation
HR
Technology& Service
Teknologi & Service Law dep.
Jura
Mediedirekt
ør,
Media Director Programdirekt
Program Director konomidirekt
Financial Director
DR Medier DR Programmer Økonomi
Lars Grarup Lars Vesterløkke David Hellemann

Danish Broadcasting Corporation
• Annual budget 3 Bill. dkr.
• 3.500 Employees
• 2 TV Channels – 32 % Share
• 4 FM + 35 Digital Radio Channels – 74 %
share
• Dr.dk – #1 content site in Denmark
• Concert Hall and various Orchestras and
Choirs
• Total Weekly Coverage 99 % of Population

DR Challenges
• In the middle of a huge
relocation project
• Financial crisis – 10% budget
cuts
• Transformation from single
media to ’multimedia’
organization

Detailed political regulation...
Public Service Contract:
• Gulliver: ”I found
my arms and
legs strongly
fastened on each
side to the
ground”

Changes in media consumption
The Guru’s of the
90’s: Broadcast will
be dead in 10-years
time
”This would definitely
be the end of flow-tv”
Berlingske 1. maj 2007:
Christian Strand, Mediabureauet, IUM

Changes in mediaconsumption
Mobilephones
MP3-Players
Game
consoles
Media habits are ...but more time is ... and flow are
changing slowly – flow being spend on challenged by on
is still dominating... new platforms... demand
Media center & PVR
Wireless
Laptops

Follow the audience

Activities

DR.DK TV
• 400+ programs on demand
• Live streaming – DR1 & DR2

DR UPDATE
• News channel integrated in dr.dk

DR UPDATE
• News channel integrated in dr.dk
• High production value and anchormen
• Full screen
• Ratings, most viewed, search
• Breaking news

DR UPDATE
• Video

DR in public transportation
• DR & DSB - Pilot
project
• News, music, life style,
entertainment, sport,
weather

Podcast: DR dominates

Challenges and
Strategic dilemmas

Strategic dilemma
• Should we primarily develop our own digital
platforms or make the content available on 3rd
party platforms?

Video portals
• Why go to Youtube or NBC, when you can
search across sites?

Key media challenges for DR...
• Staying unique
• A shift from channel brands to
program brands and universes
• User interfaces, search engines –
‘findability’
• Metadata
• IPR/DRM

Closing remarks...
• Media habits are an
integral part of
everyday life...
...don’t forget!
Sofus Midtgaard
Head of Strategic Development, DR
somi@dr.dk