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Customer centric organizations in the age of social media

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A short introduction to the Customer-centric organizations in the age of social media - my slides from the last LeaderLab get-together on November 25th 2010

A short introduction to the Customer-centric organizations in the age of social media - my slides from the last LeaderLab get-together on November 25th 2010

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Customer centric organizations in the age of social media Customer centric organizations in the age of social media Presentation Transcript

  • LeaderLab / Social Business Innovation LEADERLAB 2010 LEADERSHIP NETWORK OPEN DIALOGUE Sofus Midtgaard, Introduction Network Meeting November 25th 12.00-16.00 / Rethinking business, organizations & leadership
  • In the old days...http://blog.modernmechanix.com/2008/02/14/bugle-call-into-megaphone-gets-em-up-in-the-morning/
  • …brands wanted everybody to pay attention to them.. http://www.lionsgate.com/
  • ...the primary way toinfluence consumers was to by advertising... http://warnerbros.pbworks.com/f/rupert-murdoch-newspapers.jpg
  • ...today brands are hiringChief Listening Officers... Source: ??? Please help….
  • http://www.leaderlab.com
  • Paid Owned EarnedPrint, Television, Radio, Brochure, retail stores,Magazines, Cinema, Word of mouth, company website,Outdoor, Banners, Facebook, Twitter, Microsite, community,Direct mail, SEM/Paid Digg, Youtube, Flickr, Facebook Fanpage,Search, in-store media blogs, forums Mobile apps etc. Strangers Customers Fans Source: With inspiration from MEC, Starbucks and Forrester
  • CommunicationR&D /ProductDevelopment Marketing Costumer Sales Service
  • Open Dialogue1. How can we effectively listen to dialogues about our organizations and products on social media?2. How can we engage with customers, suppliers, employees and citizens in new ways in order to increase loyalty and legitimacy?3. What does a customer centric organization look like in the age of social media?