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Nation Branding - how to brand Denmark

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A short presentation on nation branding given at Øregaard Gymnasium this week. Great feedback and discussions. Only 3 in 150 student would truly recommend a friend to move to Denmark to live - sad …

A short presentation on nation branding given at Øregaard Gymnasium this week. Great feedback and discussions. Only 3 in 150 student would truly recommend a friend to move to Denmark to live - sad stat.

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  • 1. BrandingDenmark13 December, 2011Øregaard GymnasiumSofus Midtgaard,Managing Partner LeaderLab & Rebuild21
  • 2. I gamle dage villevi have hyret ham her...
  • 3. Men ham er der ikkenogen der tror på længere... http://image28.webshots.com/29/4/45/65/2547445650093900837ygHryZ_fs.jpg
  • 4. Paid Owned EarnedPrint, Television, Radio, Brochure, retail stores,Magazines, Cinema, Word of mouth, company website,Outdoor, Banners, Facebook, Google+ Microsite, community,Direct mail, SEM/Paid Twitter, Digg, Youtube, Facebook Fanpage,Search, in-store media Flickr, blogs, forums Mobile apps etc. Strangers Customers Fans
  • 5. Hvad er Danmark? (Et par eksempler)
  • 6. http://www.subtielman.com/wp-content/uploads/2009/07/lego_tank.jpg
  • 7. http://melbourneurbanist.wordpress.com/2010/05/07/should-bicycle-lanes-be-abolished/
  • 8. Og...
  • 9. Fem udfordringer for Danmark
  • 10. 1. Svag nationalidentitet og stolthed (Derfor nemt at hijacke national identitet)
  • 11. 2. Offer mentalitet
  • 12. 3. Vi er for dårlige til at stille krav til hinanden
  • 13. 4. Manglende politisk mod
  • 14. 5. Janteloven!(Ja vi kommer ikke uden om den)
  • 15. Vil du anbefale en ven at slå sig ned og bo i Danmark? (Score 0-10) # Resultat: kun 3 elever ud af 150 gav 9-10
  • 16. Vil du anbefale en ven at tage på ferie i Danmark? (Score 0-10) # Resultat: kun 5 elever ud af 150 gav 9-10
  • 17. Skal vi så lægge os til at dø? Er der slet ikke håb? Jo for helvede!
  • 18. http://www.subtielman.com/wp-content/uploads/2009/07/lego_tank.jpg
  • 19. http://www.cphx.dk/index.php?id=223869#/223869/
  • 20. http://mauryk2.files.wordpress.com/2011/03/lars-von-trier.jpg
  • 21. http://niclassten.files.wordpress.com/2011/05/iby_distortion_11-0_449259a.jpg
  • 22. Men vi skal genopdage, genoplive oggenopfinde vores særlige nationale styrker i stedet for at forsøge at kopiere Kina eller USA

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