Product Catalog Application for Enhanced Business Opportunities

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Molex is a leading provider of electronic, electrical and fiber optic interconnects to switches and electronic tooling. Molex to have a ready access to their products anytime, anywhere.

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Product Catalog Application for Enhanced Business Opportunities

  1. 1. Product Catalog Application for Enhanced Business Opportunities Molex Case Study at Softweb Solutions Inc.
  2. 2. Background Molex is a leading provider of electronic, electrical and fiber optic interconnects to switches and electronic tooling. They wanted us to develop an attract product catalog application for the entire range of their products and offerings. This catalog would enable Molex to have a ready access to their products anytime, anywhere. It is supposed to serve as a marketing tool, enabling the sales professionals to make an effective presentation. Challenges The client required a unique catalog app with unique features. The app had to cover all the Molex products along with their technical specifications. It had to be used by marketing executives to make an attractive presentation before their potential customers. Also it had to be attractively developed to provide the best user- experience. There were many other features that the client wanted to include in the application. Our developers had to work closely with the client to get a detailed idea of their requirements. The application had to be completely animated in order to make it highly appealing to its viewers. Also, it had to include an advanced search functionality to enable the customers or the sales staff to easily trace a particular product. Our developers had to think creatively to incorporate various features within the product catalog app.
  3. 3. Solutions Challenges • Enables Molex’s marketing professionals to make an effective presentation with the help of this application and gain potential business leads. • It gives a clear idea of the product and its various features and benefits. This enables the customers to make well- thought decision regarding a particular product and gauge whether it will suit their business requirements. • The app gives a clear idea of the product operations and enables the customer to know how it will be profitable to his company. This in turn helps to increase Molex’s ROI and increase business opportunities. We delivered a highly interactive product catalog application for Molex. This app enables Molex to efficiently showcase their products to their potential customers. It is a completely animated app with attractive and clear product images. It gives the customers a fair idea of the product, its usage, and how it functions in a particular situation. • Advanced search functionality to easily search for a particular product • Detailed description of each product along with its technical details • Covers the entire range of Molex products • Apt tool to make an attractive presentation • Includes added literature on products that can be downloaded for future reference • Incorporates information on over 90 different Molex product families
  4. 4. Technologies  Programming language: Objective C  Framework: Cocoa Touch  Operating system: iOS Molex Case Study at Softweb Solutions Inc.

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