There is a fast pace that is evolving the devices, platforms, operating system features and above all the mobile user demands. This brings the IT of the enterprise to a never-ending research mode with challenging situation for deliveries.

1. Mobile Strategy - Challenges for IT
Solutions

2. Introduction
The innovation rate in mobile devices, social software and
cloud computing is accelerating faster than the enterprise
adaptation rate. IT organizations that fail to adapt to this
new reality will lose their relevance in the era of pervasive
mobility.
Reference: Gartner Publication
There is a fast pace that is evolving the devices, platforms, operating system features and above all the mobile user
demands.
This brings the IT of the enterprise to a never-ending research mode with challenging situation for deliveries.
Trends-to-Check
Keeping pace with the changing times is not only the main focus but a mandatory activity now. How do you then plan
for the future? The trends in the mobile market make an enterprise plan effectively and in a dynamic mode. The
longest terms plan that you can afford to have is probably 6 months!
From a technology perspective, some of these factors largely affect the mobile strategy of your enterprise:
Availability of development and productivity tools
While the increasing number of development tools and the solutions for mobile productivity increases, it is going
to become more and more difficult to differentiate between the solution provider and the garbage thrower.
Uncertainty of mobile device features
It is a trend to release a new OS version every 6-9 months. And every new version brings in new features that are
really productive in nature. To cope with the upcoming features, one needs to plan well in advance to leverage the
best out of them.
Reduction in cost of mobile devices
This may not seem to be an issue with larger enterprises. However, the lowering in cost of mobile devices is
hurting the SME sector at large. Employees tend to bring their own mobile devices and that will want the enterprise
to plan to make maximum use of the situation. For that, having the right tools and solutions on the devices will
become the key.

3. Convergence of services
Mobility has its own advantages for any business. The current trend shows that more and more functions of your
enterprise are now dependent on each other. The visibility of information on mobile devices makes collaboration
easier. However, there is a need to converge the information for all these functions in an aligned manner.
Evaluation of typical factors like cost, security, compliance and reach
For the IT function, these factors are always needed before any implementation, adoption, migration, development
or trend gets adopted. Therefore, evaluating the factors like costs involved in development – software and
hardware, security concerns due to OTA (over-the-air), compliance (information security) and the proper
distribution of the solution is a very important consideration.
A product manufacturer devised a product with a
mobile device as one of the components. The device
interface planning had to be prioritized because
integrating devices with Apple iOS more challenging
as compared to the Android OS.
Understand the platform restrictions and limitations right at strategy level.
What will you do to overcome all these challenges? There is no silver bullet to this and lot will depend on the size and
culture of your organization. Therefore, what approach to take for the mobility of your organization, is not a straight-
forward job. This paper intends to bring light to such techniques and information that will enable your IT to sail
through the challenges.
Technology Considerations
According to Gartner, in their Feb 12, 2011 paper for Top 10 Mobile Technologies, following are the recommendations:
Identify the mobile technologies that will be highly influential to the organization in the next two years, and plan for
their deployment and exploitation.
Identify ways to exploit the potential of these mobile technologies in employee and customer facing applications.
These recommendations offer a great deal of width in terms of the actual development and deployment needs for an
enterprise. What best fits is always dynamic in nature and to that when you add the technology challenges, the
equation becomes more complex.

4. The same paper addressed the following factors considered in the analysis of the technologies:
Improved infrastructure Innovative applications or experiences
More effective mobile application delivery Better management and control
New business opportunities
An enterprise wanted a tablet app for its Sales force.
The CRM integration was most important factor. With
necessary trials between direct connectivity to
SalesForce and CSV file of CRM data the optimal
solution was derived for the final version.
Evaluate your data before you consume it in the enterprise apps.
Keeping Pace with Technology
Technology, ever since its evolvement, has been known for its pace of development. All the Moore's Laws and the
principles are actually getting faster with the changing times. There is no remedy and no control over the way changes
affect this industry.
While there were limited terminology and acronyms available in earlier days, the current times are seeing a huge heap
of such terms. With all the hype of terms, the need for evaluating hypes has also gripped the markets! Tools like the
hype cycle have enabled folks to review and analyze the new trends in the market.
Therefore, as an enterprise, it is extremely important to pace the mobility drive of your org with the pace of the market
trends. Is this really important? If yes, how important is it for your organization?
Gartner in the mobile technologies paper suggests some very interesting ones. Make sure that you evaluate the
enterprise priorities for the following technologies before you get into the mobile strategy in 2013. Before you
prioritize this, it is also necessary to gauge the hype for that technology from the Gartner's report on mobile
technologies too.

5. Source: Gartner Inc.'s 2012 Hype Cycle for Emerging Technologies
Following are the top 10 technologies as per the Gartner report. While it is important to understand these technologies
and try to leverage on them, it is also necessary that you don't get intimidated by any of these. Plan your strategy
around these with the organizational culture and overall vision in mind.
Technology Description
HTML5 Just a newer version of HTML (Hyper Text Markup Language). However, this
version has become powerful and hence it has more demand, especially on the
mobile devices.
Ask the oldies if they ever paid attention to the version number of earlier HTML
version
Read More at Wikipedia
NFC Near Field Communication, as the name suggests, is meant for communication
in the near vicinity. It is a standard RFID-based technology and is considered
powerful/secure because there is a very short distance that allows information
exchange between the reader and the chip.
Read More at Wikipedia

6. Platform-Independent Mobile devices and the device operating systems are aplenty and so are the
Application Development programming techniques on each of the OSs. While each one tries to perform
(AD) Tools best in the native form (programming supported by the OS), there are ways in
which you could code once and port the app to multiple platforms. Although,
HTML5 provides such a capability too (for most features) to develop web apps,
but is not as effective as native apps.
Read more at Wikipedia
Location and Context Devices with location information (GPS) on them have made innovators take
advantage of the location and feed or extract contextual information from the
users or to the users. Location-based services attract more and more app
developers and equally the app users.
Read more at Wikipedia
Bluetooth 4 Bluetooth is something that got popular with the mobile devices – especially for
the voice connectivity for individual to use such wireless device to
communicate. The latest version, number 4, provides a much more practical
approach to the technology. Unlike its predecessors, the Ver. 4 consumes lower
energy and hence devices based on this are referred popularly as BLE
(Bluetooth Low Energy).
Read more at Wikipedia
802.11ac Everything is about the speed and accuracy and the 802.11 standard in its
native form is very well known to each one of us as Wi-Fi. The newer standards
bring in better frequency utilization and better application. The 802.11ac and
802.11ad bring in higher speeds. The term WiGig (Wireless Gigabit Alliance) is
a consortium developing devices and the needed technology for this high-
speed wireless network.
Read more at Wikipedia
Machine to machine (M2M) The communication of people-2-machine is getting more powerful and hence a
and Smart Products need to introduce machine-2-machine enhancements. Using the standard
protocols for communication (wireless or wired), equipment that has sensors
and the proper platform for application, the M2M has gained popularity in
manufacturing and field services.
Read more on M2M and Read more on Smart Products at Wikipedia
Augmented Reality (AR) Unlike the Virtual Reality (VR), Augmented Reality (AR) got more popularity
due to the existence of cameras in the mobile devices. Apps with
implementation of AR became popular on devices and commercial application
as initiated. Although, the implementations are in nascent stages and there is a
lot that can be done in this area.
Read more at Wikipedia

7. Multiplatform MDM MDM or Mobile Device Management is an important menace after the advent of
mobile device growth in the industry. Most IT professionals are now busy
finding the right platform for their MDM needs. Add to this the apathy created
by the BYOD (Bring Your Own device) policies and you land-up into a need of
Multiplatform MDM solution.
Read more at Wikipedia
LTE This concept is again got to do with speed and accuracy. Just that this is
related to the mobile devices because of the wireless communication protocol
that it uses. The 4G network in most cases leverages the LTE and offers
excellent quality for mobile devices for communication.
Read more at Wikipedia
Additional suggested reading is suggested from Wikipedia for above terms. For all of the above, reading of Wikipedia
links is used as reference.
A manufacturer of bearings is willing to automate their warehouse using an
existing SAP database and a mobile app. A thorough analysis of 2D barcodes, QR
Codes and NFC was made and then the solution planned with the views of stake
holders – users and management both.
Encourage all stake holders and try practically before executing.
Conclusion
This paper is intended to get you much focused view of what problems lie in the enterprise mobility arena and how
you can address them when you are looking for a mobile strategy for your organization.
A very detailed view can be found in papers available from research bodies like Gartner. One such reference is
available as CIOs' Next-Generation Mobile Strategy Checklist.
After considering various technology challenges and trends, the biggest challenge for any enterprise is to decide
whether to opt for hiring or outsourcing depending on their requirements.
Read more about this in our next Whitepaper – Mobile Strategy: Hiring versus Outsourcing.
About Softweb Solutions
Softweb Solutions is a leading Mobile Application Development company. Our team of adroit developers strives to
deliver the most innovative mobile solutions to match business requirements. For more information, contact us at
info@softwebsolutions.com or visit us at www.softwebsolutions.com