Four ways to get big online with content marketing


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Four ways to get big online with content marketing

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Four ways to get big online with content marketing

  1. 1. Four ways to gain universal popularity with Content Marketing <br />
  2. 2. AGENDA<br /><ul><li>Content Marketing Basics
  3. 3. Why opt for Content Marketing?
  4. 4. Four ways to gain universal popularity with Content Marketing
  5. 5. Blog
  6. 6. Newsletters & Email Marketing
  7. 7. Media Coverage & Contributed Articles
  8. 8. Social Networks & Media
  9. 9. Contact us</li></li></ul><li>CONTENT MARKETING BASICS<br /><ul><li> Content Marketing is the art of publishing </li></ul> quality content as per the needs of the target<br /> audience in a timely manner<br /><ul><li> The information contained in the content </li></ul> should be educational and well distributed<br /><ul><li> It should also be consistent with the look and </li></ul> feel of the document<br /><ul><li> Content Marketing consists of customer </li></ul> testimonials, e-Newsletters, whitepapers, blogs, <br /> articles, and case studies<br />
  10. 10. WHY OPT FOR CONTENT MARKETING?<br /><ul><li>Economical
  11. 11. Long lasting
  12. 12. Builds creditability
  13. 13. Attracts targeted audience
  14. 14. Improves customer retention</li></li></ul><li>Four ways to gain universal popularity with Content Marketing <br /><ul><li>Blog: An attractive way to start your social media campaign
  15. 15. Newsletters & Email Marketing: Great way to stay connected </li></ul> with potential and current customers<br /><ul><li>Media Coverage & Contributed Articles:Local media coverage </li></ul> and trade publications can enhance the reputation of the <br /> organization<br /><ul><li>Social Networks & Media: Selecting the right platform </li></ul> and cross-promoting your content on social media can lead to<br /> positive results for the organization <br />
  16. 16. BLOG<br /><ul><li>An interactive medium which allows visitors to leave comments, and even messages through widgets on the blog.
  17. 17. One blog can turn into multiple blogs.
  18. 18. It leads to search engine optimization.
  19. 19. A perfect way of retaining and attracting clients at a faster rate.</li></li></ul><li>NEWSLETTERS &EMAIL MARKETING<br /><ul><li>Newsletters & Email marketing help organizations to stay in touch with online users.
  20. 20. Newsletters can be published and shared as posts on various social networking sites like Facebook, to build positive relationship with the users.
  21. 21. Organizations can even notify the online users by marketing their brands through email newsletters.
  22. 22. Both these methods are great in getting your message across the masses</li></li></ul><li>MEDIA COVERAGE & CONTRIBUTED ARTICLES<br /><ul><li> Getting mentioned in local business market and trade </li></ul> publications is a great way of promoting your brand<br /><ul><li> Make a list of popular bloggers, publications, writers, and </li></ul> editors and send them news pertaining the organization<br /><ul><li> This will boost the brand image of the organization
  23. 23. Make comments on their blogs and then follow-up with </li></ul> more useful information<br /><ul><li> Write article abstracts and send it to relevant resources</li></li></ul><li>SOCIAL NETWORKS & MEDIA<br /><ul><li>Make sure that you are devoting </li></ul> some time of the day interacting and <br /> building relationships with the online <br /> users<br /><ul><li> Choose a right platform to promote </li></ul> your brand<br /><ul><li> It can be Facebook, LinkedIn, Twitter </li></ul> or creating your own niche social <br /> network like<br /><ul><li> Cross-promote your content on these </li></ul> social networking sites<br /><ul><li> This will enhance the reputation of </li></ul> the organization and help the <br /> organization in building a strong <br /> brand image <br />
  24. 24. CONTACT US<br />Contact us!<br />Softweb Solutions Inc. <br />2531 Technology Drive,<br />Suite 312, Elgin, Illinois 60124<br />Ph: +1 224-699-2111, +1 224-293-4358 , <br />+1 224-293-4351<br />Fax: +1 866-345-7638<br />Web :<br />Email :<br />