TheFuture of Mobile Application and Media Tablets

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TheFuture of Mobile Application and Media Tablets

  1. 1. The Future of Mobile Application and Media TabletsAssoc.Prof. Dr. Thanachart NumnondaDirectorSoftware Park Thailand19 September 2011 1
  2. 2. AgendaMobile Technology TrendsMobile Webs & Mobile Apps DevelopmentMobile Apps MarketMobile Apps TrendsSoftware Parks StrategySummary 2
  3. 3. Mobile Technology Trends 3
  4. 4. Next Major Computing Cycle 4Source: Morgan Stanley 2009
  5. 5. Gartner Top 10 Strategic Technologies 5
  6. 6. Gartner Hype Cycle of Emerging Technologies 2011 6
  7. 7. TrendsWeb 2.0Web as a PlatformOS/Device independenceCloud ComputingSocial NetworkSocial Network is a PlatformMobile ComputingEnterprise 2.0 7
  8. 8. 8Source: Morgan Stanley 2010
  9. 9. 9Source: wikipedia
  10. 10. iPhone 10
  11. 11. iPad 11
  12. 12. iCloud 12
  13. 13. SmartPhones 13
  14. 14. Mobile Phone Market Shares Q1 2011 14Source :Gartner 2011
  15. 15. SmartPhone Market Shares Q1 2011 15Source :Gartner 2011
  16. 16. Tablets 16
  17. 17. HP touchPad Video 17
  18. 18. Android 10.1” Video 18
  19. 19. Tablet Sales Prediction 19
  20. 20. World Telecommunication Services 20
  21. 21. Mobile Web Users 21
  22. 22. Mobile Technology 22
  23. 23. Mobile Web & Mobile Apps Development 23
  24. 24. Mobile Web v.s. Mobile AppsMobile Web is cheaperMost smartphone support HTML5Mobile App is more user friendly canintegrate with other apps, socialnetwork, location context, etc.. 24
  25. 25. Fragmentation In The Mobile WorldDifferent OSDifferent HardwareDifferent ScreenSizeDifferent Input Method 25
  26. 26. Categorization of Mobile App Development Low-end platforms – SMS, JavaCard Mid-level phones platforms – Java ME Smartphone platforms – iPhone, Android, Blackberry, SymbianSource: Wilfred M. Mworia; Mobile BootCamp 2009 26
  27. 27. Mobile Market Variety 27
  28. 28. Smartphone Platforms 28
  29. 29. 29
  30. 30. iPhoneLanguage: Objective-C ; CocoaTouch frameworkDifficulty: Very steep learning curve but gets much easier after thatTools:Hardware: Mac (pretty expensive)Software: Xcode (free); iPhone SDKPros: Very comprehensive APIs, very well documented The iPhone is a great platform esp for consumer level apps Ready online market place for your apps Free tools (once you have the costly hardware) Source: WilfredCons M. Mworia; Mobile Very different programming style BootCamp 2009 Expensive to get a handset to test on You need specific hardware Marketplace controlled by Apple; 70-30 revenue sharing; Apps have to be approved by Apple first 30
  31. 31. Android Language: Java Difficulty: Intermediate to advanced Java & Java ME Tools: Hardware: PC or Mac Software: Eclipse is the editor of choice; Android SDK Pros: Familiar programming model Very comprehensive APIs, very well documented Ready online market place for your apps Open source OS Open Handset Alliance creates a strong backing Free tools Cons Variety of device screens, input, size,Source: Wilfred M. Mworia; Mobile BootCamp 2009 31
  32. 32. 32
  33. 33. 33
  34. 34. 34
  35. 35. Symbian Language: Mainly Native Symbian C++; Java ME, Flash & Python Runtimes Difficulty: Challenging for C++; Java ME more familiar; more control with C++ Tools: Hardware: PC Software: Symbian Application Development Toolkit (ADT); SDKs e.g. Nokia S60 SDK Pros: Familiar programming model Very comprehensive APIs, very well documented Ready online market place for your apps Open source OS Symbian Foundation backs the development of Symbian Handsets are readily available Many device types and manufacturers – Samsung, LG, Nokia Free tools Cons Needs some good experience with C++Source: Wilfred M. Mworia; Mobile BootCamp 2009 35
  36. 36. BlackBerry Language: Several options: Java, .NET Difficulty: For Java, if you are familiar with Java ME you’ll be great. .NET is by nature not so hard Tools: Hardware: PC Software: For Java: Plugin for Eclipse, Blackberry JDE; For .NET: Plugin for VS; MDS Studio Pros: Options for programming languages and tools Very comprehensive APIs, very well documented Good for enterprise apps Handsets are readily available Free tools Cons IMHO perhaps not the best for consumer apps Writing apps for different Blackberry devices can get tricky; have to pick the right version of tools for the right OS version Only one device manufacturer RIMSource: Wilfred M. Mworia; Mobile BootCamp 2009 36
  37. 37. General Guidance to Smartphone Development Source: Wilfred M. Mworia; Mobile BootCamp 2009Pick a platformLearn a bit about the OS in general – Understand the environment in which your app will run – How the OS treats scenarios like multi-tasking – Could help with things like performance tuningGet the toolsLearn the APIsDesign is key for consumer apps 37
  38. 38. Mobile Apps Market 38
  39. 39. Mobile Apps Industry Is HugeIt is currently estimated at $7 billion, with expected increase to almost $17.5 billion in 2012 [GetJar] 39
  40. 40. Mobile Apps Price 40
  41. 41. Mobile Apps in Thailand Local Mobile Apps 530 Apps in 2010 Expected local mobile apps in 2011 => 1,300 Apps Revenue 495 Million BahtSource: Kasikorn Research Center 2011 41
  42. 42. Mobile App Stores 42
  43. 43. iPhone App Stores 43
  44. 44. Average Price 44
  45. 45. Price Distribution 45
  46. 46. Top Free iPhone Apps 46
  47. 47. Top Paid iPhone Apps 47
  48. 48. Top Paid iPad Apps 48
  49. 49. Top Paid BlackBerry Apps 49
  50. 50. Top Free Android Market (Exclude Games) 50
  51. 51. Top Paid Android Market (Exclude Games) 51
  52. 52. Top Paid Android Market (Only Games) 52
  53. 53. Top Paid Apps Ovi Store 53
  54. 54. Top PaidWindow Phone 7 Marketplace 54
  55. 55. Mobile Apps Trends 55
  56. 56. Mobile Investment Choice 56
  57. 57. Top 10 Mobile App 2012Money TransferLocation Based ServicesMobile SearchMobile BrowsingMobile Health MonitoringMobile PaymentNear Field Communication Services 57
  58. 58. Top 10 Mobile App 2012Mobile AdvertisingMobile Instant MessagingMobile Music 58
  59. 59. Mobile Shopping Video 59
  60. 60. British Airwayshttp://ba2go.comRequires no download ofsoftwaresupports the same languageas ba.com 60
  61. 61. BA Mobile Apps 61
  62. 62. BA Mobile App Video 62
  63. 63. Air France Mobile App Video 63
  64. 64. BA Mobile Boarding Pass 64
  65. 65. Mobile Boarding Pass Video 65
  66. 66. Software Parks Strategy 66
  67. 67. The New Challenge Cloud Devices e.g. Tablets, SmartPhones, Desktop International Cloud Apps (SaaS) Local Cloud Apps (SaaS) e.g. DropBox, Salesforce, CRM on Demand e.g. Absolute Solution, vTigerPublic Cloud Services (PaaS) Social Network APIs Local e.g. Google APIs, Local APIs e.g. Twitter, Facebook Web Services International public cloud Local public cloude.g.Google App Engine, Microsoft Azure True IDC.Cloud Creation Enterprise cloud Salesforce, Amazon,Joyent 67
  68. 68. Software Park Mission on New Computing Era “Enabling Thai software industry tounderstand and have skills in the software business; especially in Mobile Applications& Cloud markets” 68
  69. 69. The New Challenge Cloud Devices e.g. Tablets, SmartPhones, Desktop International Cloud Apps (SaaS) Local Cloud Apps (SaaS) e.g. DropBox, Salesforce, CRM on Demand e.g. Absolute Solution, vTigerPublic Cloud Services (PaaS) Social Network APIs Local e.g. Google APIs, Local APIs e.g. Twitter, Facebook Web Services International public cloud Local public cloude.g.Google App Engine, Microsoft Azure True IDC, Cloud Creation Enterprise cloud Salesforce, Amazon, Joyent 69
  70. 70. Summary 70
  71. 71. Why Trends?In 1950; GDP per capita < $100; Need Financial aids 71
  72. 72. The Chonggyechon river, South Korea 72
  73. 73. Transformation of the Korean Economy (1945-2003) Per Capita (US$) GNI 12,646 11,43210,000 6 Five-Year-Economic- Development Plans 7,3555,000 Financial Crisis Liberation from Japanese 1,000(1977) OECD Colonial Rule 67 87 100(1964) Member 1945 1953 1962 1970 1980 1990 1995 1998 2003P 73
  74. 74. Korea : Changing Industrial Structure: from Agriculture to Manufacturing / from Light Industry to Heavy and Chemical Industry Changes in Export Commodity Profile Semiconductor, Mobile Phone, DTV, Display, Automobile, Ship-building, Wig Textile Automobile Semiconductor etc. 84.8% HCI Product (ICT, 27.6%)50% Light Industry 12.4% Product 2.8% Agricultural Product 1960 1970 1980 1990 1999 2003 74
  75. 75. Thank youthanachart@swpark.or.thtwitter.com/thanachartwww.facebook.com/thanachartwww.swpark.or.thwww.facebook.com/softwareparkthailand 75

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