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Software Park October 2010
Software Park October 2010
Software Park October 2010
Software Park October 2010
Software Park October 2010
Software Park October 2010
Software Park October 2010
Software Park October 2010
Software Park October 2010
Software Park October 2010
Software Park October 2010
Software Park October 2010
Software Park October 2010
Software Park October 2010
Software Park October 2010
Software Park October 2010
Software Park October 2010
Software Park October 2010
Software Park October 2010
Software Park October 2010
Software Park October 2010
Software Park October 2010
Software Park October 2010
Software Park October 2010
Software Park October 2010
Software Park October 2010
Software Park October 2010
Software Park October 2010
Software Park October 2010
Software Park October 2010
Software Park October 2010
Software Park October 2010
Software Park October 2010
Software Park October 2010
Software Park October 2010
Software Park October 2010
Software Park October 2010
Software Park October 2010
Software Park October 2010
Software Park October 2010
Software Park October 2010
Software Park October 2010
Software Park October 2010
Software Park October 2010
Software Park October 2010
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Software Park October 2010

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Presentation Introduce Software Park Thailand to Japanese companies on October 7, 2010

Presentation Introduce Software Park Thailand to Japanese companies on October 7, 2010

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  • 1. SOFTWARE PARK Copyright © 2010 Software Park Rights Reserved1 SOFTWARE PARK THAILAND Assoc.Prof. Dr.Thanachart Numnonda 7 October 2010
  • 2. SOFTWARE PARK Copyright © 2010 Software Park Rights Reserved2 : Agenda • THAILAND ICT MARKET OVERVIEW • SOFTWARE PARK VISION & MISSION • INSIDE SOFTWARE PARK
  • 3. SOFTWARE PARK Copyright © 2010 Software Park Rights Reserved3 THAILAND ICT MARKET OVERVIEW
  • 4. SOFTWARE PARK Copyright © 2010 Software Park Rights Reserved4 The Thai IT market is the largest in the South East Asia region and, is projected to grow at a CAGR of 12% over the 2010-2014 period. The total value of Thai domestic spending on IT products and services should pass US$5.4bn in 2010 and US$8.7bn by 2014. : Thailand’s ICT Market Highlight
  • 5. SOFTWARE PARK Copyright © 2010 Software Park Rights Reserved5 Economic Recovery in 2010 Growing PC penetration New technologies and business models, mobile Internet, Cloud computing, 3G mobile and WiMAX, and industry trends, such as software-as-a-service (SaaS), Green IT and virtualization Thai Smartphone market up 200% The first 6 months of this year saw the smart phone market reach 330,000 handsets The market expects to reach 800,000 handset units by end of 2010. : Thailand’s ICT Market Highlight
  • 6. SOFTWARE PARK Copyright © 2010 Software Park Rights Reserved6 Broadband market is growing Lower price with higher bandwidth 2.6 Million Homes has broadband Average speed is 6 Mbps Market size 20,000 million bahts Cloud computing is emerging Many enterprises now consider the private cloud Some company; True IDC & TOT, start to invest on the public cloud Internet banking & mobile banking / e-commerce is growing : Thailand’s ICT Market Highlight
  • 7. SOFTWARE PARK Copyright © 2010 Software Park Rights Reserved7 : Fixed, Mobile & Internet Usage Source: 1. www.nectec.or.th/internet/ “Internet user profile in Thailand” report, NECTEC.
  • 8. SOFTWARE PARK Copyright © 2010 Software Park Rights Reserved8 69 Million mobile users in Thailand 24 Million Internet users as of June 2010, 35% penetration Mobile broadband users 1.66 million, was only 595,000 last year. By 2014, the number is expected to rise to almost 30 million. 100,000 users of Facebook on mobile phones. : Mobile & Internet Users 2010 Source: 1. www.nectec.or.th/internet/ “Internet user profile in Thailand” report, NECTEC. 2. Internet Telecommunication Union 3. www.nso.go.th
  • 9. SOFTWARE PARK Copyright © 2010 Software Park Rights Reserved9 12 Million mobile Internet users as of June 2010, 17% penetration Mobile Internet Market size is 1,000 Million bahts Telco providers AIS (300,000 Aircard Users) DTAC True: 3G Testing in Bangkok TOT : 3G CAT : CDMA : Mobile Internet Users 2010 Source: AIS
  • 10. SOFTWARE PARK Copyright © 2010 Software Park Rights Reserved10 : Thailand’s ICT Market 2008-2009 & Outlook 2010 Source: SIPA, ATCI, NECTEC, Software Park Thailand
  • 11. SOFTWARE PARK Copyright © 2010 Software Park Rights Reserved11 : Thailand’s ICT Market 2008-2009 & Outlook 2010 Source: SIPA, ATCI, NECTEC, Software Park Thailand
  • 12. SOFTWARE PARK Copyright © 2010 Software Park Rights Reserved12 : Thailand’s Software Market 2008-2009 & Outlook 2010 Source: SIPA, ATCI, NECTEC, Software Park Thailand
  • 13. SOFTWARE PARK Copyright © 2010 Software Park Rights Reserved13 : Thailand’s Software Market 2009 by Sector Source: SIPA, ATCI, NECTEC, Software Park Thailand
  • 14. SOFTWARE PARK Copyright © 2010 Software Park Rights Reserved14 : Thailand’s Software Market 2009 by Sector Source: SIPA, ATCI, NECTEC, Software Park Thailand
  • 15. SOFTWARE PARK Copyright © 2010 Software Park Rights Reserved15 : Computer Services Market 2008-2009 & Outlook 2010 Source: SIPA, ATCI, NECTEC, Software Park Thailand
  • 16. SOFTWARE PARK Copyright © 2010 Software Park Rights Reserved16 : Thailand’s Computer Services Market 2009 by Sector Source: SIPA, ATCI, NECTEC, Software Park Thailand
  • 17. SOFTWARE PARK Copyright © 2010 Software Park Rights Reserved17 :Thai Software Industry • Software Development Companies: 1,300 or more • Professionals: 50,000 + 3,000 p.a. • Software market: Import about 70% Export < US$ 130 million • ICT Contribution to Thai Economy: 13.2% (2007) (Excluded Digital / Information Content) (NESDB) • Import duty : 0% (ITA1) • PC Software Piracy Ranking (2007) (BSA): Thailand= 78%, Vietnam = 85%, China = 82 %, India = 69% Malaysia = 59%, Taiwan = 40%, Singapore = 37%
  • 18. SOFTWARE PARK Copyright © 2010 Software Park Rights Reserved18 SOFTWARE PARK VISION & MISSION
  • 19. SOFTWARE PARK Copyright © 2010 Software Park Rights Reserved19 Software Park Thailand National Science and Technology Development Agency (NSTDA) Ministry of Science and Technology, Thailand “To become a top-rate learning organization that supports entrepreneurs to create a strong world- class software industry, making software an enabler for competitiveness of the Thai economy.” : OUR VISION
  • 20. SOFTWARE PARK Copyright © 2010 Software Park Rights Reserved20 : Software: “social infrastructure” GrowthGrowth EngineEngine EnablersEnablers High Performance EconomyHigh Performance Economy EducationEducation PublicPublic HealthHealth IndustryIndustry && BusinessBusiness Etc.Etc. Information TechnologyInformation Technology Software IndustrySoftware Industry NationalNational WealthWealth
  • 21. SOFTWARE PARK Copyright © 2010 Software Park Rights Reserved21 SWP Services Technology Transfer • Promote transfer of relevant technologies for software industry –professional and management levels Incubation (NSTDA) Promote and incubate new start- ups software entrepreneurs Infrastructure & Facility Support Provide Platform, Office Rental, Training & Meeting Room Rental ICT Enablement • Promote use of IT, to all sectors of the economy to help increase productivity and competitiveness IT Consulting • Improve standard of local software companies to international level Software Business Enabling •Collaboration with the industry • Create environment conducive for software businesses : OUR MISSION
  • 22. SOFTWARE PARK Copyright © 2010 Software Park Rights Reserved22 : INSIDE SOFTWARE PARK Infrastructure & Facilities Support Incubation Software Business Enabling IT Enablement IT Consulting Technology Transfer Center
  • 23. SOFTWARE PARK Copyright © 2010 Software Park Rights Reserved23 : Infrastructure & Facilities Support During 2000-2009 • 140 companies, 3 Associations / 32 International companies • At present : 100% Occupied, 53 companies (10 are international) • 1,017 workers employed • Generating US$ 9.7 Million Income; Export US$ 1.0 Million.
  • 24. SOFTWARE PARK Copyright © 2010 Software Park Rights Reserved24 : Inter. Companies in our house S3 (pronounced "S-cube") targets on Research/Development in IT and Engineering. Expertise is based on strategic tools for industry mainly Computer-Aided Decision for Management, Design, and Manufacturing using variety of technologies. Game design, game programming, 2D and 3D art and animation, game music and sounds.  provider of enterprise-class process automation solutions that help software development organizations establish effective end-to-end processes  Specialization on sales and services for precision tools and also SPC application software  Technology service and management consulting company, focusing on three key areas: Design, Data Entry and ICT.  Development of complete website solutions from design to web application development / Web System and database design
  • 25. SOFTWARE PARK Copyright © 2010 Software Park Rights Reserved25 : INCUBATEES 2002-2009 NIS: บริษัท เน็ตเวิร์ค อินโฟ โซลูชั่น จำกัด CONNEXION EXPERT Open Enterprise Systems SP SOFTWARE SERVICE CO.,LTD.SP SOFTWARE SERVICE CO.,LTD. DREAMDIGITAL TM Innovation * Creativity * Knowledge ADVANCE PAST PERFORMANCE
  • 26. SOFTWARE PARK Copyright © 2010 Software Park Rights Reserved26 Elixir Software Co., Ltd. Automate your vision… : INCUBATEES 2002-2009
  • 27. SOFTWARE PARK Copyright © 2010 Software Park Rights Reserved27 : INCUBATEES 2002-2009 JASUMEDIA.COM
  • 28. SOFTWARE PARK Copyright © 2010 Software Park Rights Reserved28 : Software Business Enabling  Collaboration with Industry  Enabling software business on the new IT Trends  Business Matching  Promote Thai Software Brand  Go to Market Program (Local/International)  Empowerment Program  Develop Strategic Alliances
  • 29. SOFTWARE PARK Copyright © 2010 Software Park Rights Reserved29 Promote use of IT, especially through use of appropriate software, to all sectors of the economy to help increase productivity and competitiveness. OBJECTIVE: : IT Enablement
  • 30. SOFTWARE PARK Copyright © 2010 Software Park Rights Reserved30 Set Strategic Plan & activities Mutual Goals Get Requirement and Information Form-up Alliance Choose Potential Partners Identify Strategic Industry 1 2 3 4 5 6 : IT Enablement Process Journey
  • 31. SOFTWARE PARK Copyright © 2010 Software Park Rights Reserved31 HEALTHCARE FOOD & AGRICULTURAL TOURISM RETAIL LOGISTIC OTHERS : IT for Interest Industries
  • 32. SOFTWARE PARK Copyright © 2010 Software Park Rights Reserved32 : What IT Enablement Did?  e-Marketing for 1-3 Stars Hotels  e-Marketing for SMEs  IT for SMEs  E-Marketing for Hotel Industry
  • 33. SOFTWARE PARK Copyright © 2010 Software Park Rights Reserved33 : IT Professional Development Technology Transfer The Center for the Human Capital Development to build and enhance IT capability of both individual and organizations by collaborative educational activities and initiatives with the network of renown partner organizations in Thailand and overseas. PARTNERS:
  • 34. SOFTWARE PARK Copyright © 2010 Software Park Rights Reserved34 : Technology Transfer Professional Short Courses: A variety of courses in 4 categories for IT professionals to learn the skills and acquire the knowledge with the experienced instructors of the partner organizations. The 4 categories:  IT Management  SW Architect and Design  SW Engineering and Process  SW Technology : Java, Microsoft Professional Training Program: RSA Conference 2009, San Francisco USA  Strategic IT Governance & Information Security Management  Information Security Manager  Information Security Administrator
  • 35. SOFTWARE PARK Copyright © 2010 Software Park Rights Reserved35 : Technology Transfer Certification Programs for Professionals: A funding program to support and promote the individual’s possesses the capability to competently perform the role in an organization. 2006 – 2008 (# of Certified Professional) • Certified Information Auditor (CISA) - 9 • Certified Information Security and System Professional (CISSP) - 7 • Certified Software Project Manager (CSPM) - 24 • Certified Software Quality Analyst (CSQA) - 15 • Certified Software Tester (CSTE) - 12 Technology/Management Seminars: A series of the seminars to disseminate knowledge and information on leading-edge technologies, update trends of the IT and SW industry, the management best practices and related topics benefiting the Thai SW industry.
  • 36. SOFTWARE PARK Copyright © 2010 Software Park Rights Reserved36 Top 10 ICT – 8 February 2008 2009 The Year for Opportunity or Survival
  • 37. SOFTWARE PARK Copyright © 2010 Software Park Rights Reserved37
  • 38. SOFTWARE PARK Copyright © 2010 Software Park Rights Reserved38 : IT Advisory Knowledge-based center to increase productivity and improve quality of software companies to achieve business excellence through software process improvement. Community/ Partnership Thailand SPIN, Expert Pools, SEI Partner Alliance Knowledge based center Newsletter, Tools, Process Library, BOK White paper, Articles. User Maturity Organization Maturity People Maturity CMMI ACQ • CMMI Dev • CMMI Ser. • People CMM • ISO 9000 • ISO 20000 • ISMS • PSP • TSP • Lean • ITIL • SPI AI • SPISE CMMI in Thailand  Maturity Level 2: 9 company  Maturity Level 3: 23 company  Maturity Level 5: 1 company Total 33 Company SPIAISPIAI Industry Maturity: • (SW Productivity Repository and Benchmarking)
  • 39. SOFTWARE PARK Copyright © 2010 Software Park Rights Reserved39 SPI@ease Program: Provide funding support up to 70% for the cost of CMMI implementation To 25 Thai Software Enterprises. 64% of CMMI Organization in Thailand are from the SPI@ease Program.64% of CMMI Organization in Thailand are from the SPI@ease Program. Maturity Level 2: 8 companies Maturity Level 3: 13 companies Total 21 Companies : IT Advisory  INITIATIVES FOR INDUSTRY GartnerGartner: Thailand is one of the top 30 off shoring destinations (December, 2008)  103 Thai Software developers are training and implementing PSP in their organization.  33 Thai Certified PSP Developers. “No.1 in Southeast Asia” “No.1 in Asia Pacific” “No.3 in the world” PSP Initiative Program: Provide funding support up to 70% for training , tutorial & exam cost to 100 Thai Software People.
  • 40. SOFTWARE PARK Copyright © 2010 Software Park Rights Reserved40 : IT Advisory  INITIATIVES FOR ACADEMY SPIseSPIse Builds up Software Process Improvement Knowledge to Thai Academic by transferring Knowledge from S/W Industrial to Lecturers. 10 Universities joined the program, SPI Knowledge transfers to 628 Collegians and industry through SPI Articles and Process Templates. 49 lectures trained to the “SPI Train the trainer course”, 1 SPI Course material & Instructor Manual. The SPI AISPI AI pattern Software Process Improvement course for educating Thailand AcademySPISPIAIAI
  • 41. SOFTWARE PARK Copyright © 2010 Software Park Rights Reserved41  INITIATIVES FOR COMMUNITIES Thailand SPINThailand SPIN: Promote software process improvementsoftware process improvement &software quality&software quality by providing forums for discussions and sharing of software improvement experiences and ideas through 3 main areas: Testing, Project Management, Product and Process Quality Assurance. The IASA ThailandThe IASA Thailand chapter exists to promote IT ArchitectIT Architect by providing a forum for discussions and sharing of IT Architect experiences and ideas. 9 Seminars & 3 Workshops in 2009, 1,118 SW people attend SPIN activities and 701 members 4 Seminars & IT Architect Regional Conference, 420SW people attend IASA activities in 2009. : IT Advisory
  • 42. SOFTWARE PARK Copyright © 2010 Software Park Rights Reserved42 : Software Business Incubation (NSTDA) Business and Technical Training Access to venture capital finance institutes Coaching / mentoring and consultation Business Matching Workspace and facilities Business networks and Alliances Access to industry experts Access to Market/Trade Exhibitions Incubation Process
  • 43. SOFTWARE PARK Copyright © 2010 Software Park Rights Reserved43 : Asian IT Cluster & Partnership Malaysia MSC & Technology Park Myanmar ICT Park Vietnam Software Park Korea India,STPI ChinaMOU between Software Park Thailand & Software Park/IT- related organizations 2003.01.21 Myanmar ICT Park 2000.10.31 Korea Institute of Multimedia Contents & Software 2005.06.21 Korean Game Development & Promotion Institute 2004.06.22 MSC Management Services Sdn. Bhd. 2007.07.11 Software Association of New Hampshire 2007.10.29 Singapore Hangzhou Science & Technology Park 2008.04.23 Value-added Service Committee China Association of Communication Enterprise 2008.05.12 Hangzhou Economic & Technological Development Area (HEDA) 2008.02.18 Hong Kong Wireless development Center
  • 44. SOFTWARE PARK Copyright © 2010 Software Park Rights Reserved44 Software Park Thailand Innovation Cluster 1, Thailand Science Park Software Park Phuket Korat Software Park E-saan Software Park Chiang Mai Software Technology and Outsourcing Centr : Thailand IT Cluster www.swpark.or.th www.sciencepark.or.th www.softwareparkphuket.com www.koratswpark.org www.esswpark.org
  • 45. SOFTWARE PARK Copyright © 2010 Software Park Rights Reserved45 Question ? WWW. SWPARK.OR.TH

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