Presentation : Mobile Dev. Tech. Talk by Boonyanit Mathayomchan, Ph.D.

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Presentation ของ ดร.บุญนิตย์ มัธยมจันทร์ ในงานสัมมนา Mobile Dev. Tech. Talk วันที่ 9 กุมภาพันธ์ 2554

Presentation ของ ดร.บุญนิตย์ มัธยมจันทร์ ในงานสัมมนา Mobile Dev. Tech. Talk วันที่ 9 กุมภาพันธ์ 2554

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  • 1. iOS Experience Sharing : การพัฒนา ซอฟต์แวร์บน IPHONE, IPAD Boonyanit Mathayomchan, Ph.D. Mahidol University International College icboonyanit@mahidol.ac.thMonday, February 28, 2011
  • 2. Apple Inc.Monday, February 28, 2011
  • 3. Apple as a companyMonday, February 28, 2011
  • 4. Apple is #3 The Most Valuable Global Brands 2010Monday, February 28, 2011
  • 5. Apple Inc. (AAPL)Monday, February 28, 2011
  • 6. Feb 5, 2011Monday, February 28, 2011
  • 7. Today !Monday, February 28, 2011
  • 8. Apple Inc. iPod 2001 iPhone 2007 iPad 2010 297 millions 73.6 millions 14.79 millions consumer electronic productsMonday, February 28, 2011
  • 9. Monday, February 28, 2011
  • 10. Monday, February 28, 2011
  • 11. Apps = ApplicationMonday, February 28, 2011
  • 12. Why App Store is so successful ? Controlled Ecosystem Centralized Payment Easy Installation Quality Driven EnvMonday, February 28, 2011
  • 13. Controlled Ecosystem Apple controls what can be sold on App Store Value Programming API User Interaction UsabilityMonday, February 28, 2011
  • 14. Easy InstallationMonday, February 28, 2011
  • 15. Centralized Payment Customers pay Apple Apple pays developers (70% of the price)Monday, February 28, 2011
  • 16. Quality Driven EnvMonday, February 28, 2011
  • 17. SAME RULES SAME CUSTOMERSMonday, February 28, 2011
  • 18. Opportunities for Thai Developers Low Entry Cost Reachable Goal Targetable MarketMonday, February 28, 2011
  • 19. Low Entry Cost Mac Computer 28,000Monday, February 28, 2011
  • 20. Low Entry Cost iPhone or iPad 22,250Monday, February 28, 2011
  • 21. Low Entry Cost iOS Developer Program 2990Monday, February 28, 2011
  • 22. Low Entry Cost Mac Computer 28,000 iPhone or iPad 22,250 Apple Developer Program 2,990 53,240Monday, February 28, 2011
  • 23. Reachable Goal - most apps are small - deliverable by a small team - integrate with existing servicesMonday, February 28, 2011
  • 24. Targetable Market App category Books Music Business Navigation Education News Entertainment Photography Finance Productivity Games Reference Healthcare & Fitness Social Networking Lifestyle Sports Medical Travel Utilities WeatherMonday, February 28, 2011
  • 25. Getting the Tools. Xcode is a set of tools When you download Xcode, you will get many programs, also iPhone SDK The main program we will use are: Xcode Interface Builder iPhone SimulatorMonday, February 28, 2011
  • 26. How to obtain Xcode ? Become Registered Download iPhone Xcode Install Developer (free) (free) Go to http://developer.apple.com/iphone/Monday, February 28, 2011
  • 27. Monday, February 28, 2011
  • 28. Let’s Make Hello World in 60 secondsMonday, February 28, 2011
  • 29. How we are going to use these tools?Monday, February 28, 2011
  • 30. The main question is.. What to develop ?Monday, February 28, 2011
  • 31. GAMES ApplicationsMonday, February 28, 2011
  • 32. GAMES Hardcore Games ! Casual Games !Monday, February 28, 2011
  • 33. Hardcore Games ! Casual Games !Monday, February 28, 2011
  • 34. Monday, February 28, 2011
  • 35. Language: UnrealScript (like c/c++) PC Free for non-commercial. For commercial : $99 & 25% > $5000Monday, February 28, 2011
  • 36. Monday, February 28, 2011
  • 37. Language: JavaScript / C# PC or Mac For commercial : $400 - $3000 (pro)Monday, February 28, 2011
  • 38. Monday, February 28, 2011
  • 39. Language: lua Mac only For commercial : $200 / yearMonday, February 28, 2011
  • 40. Mac only FREE Let’s see a demo..Monday, February 28, 2011
  • 41. $99 $400 Hardcore Games ! Casual Games ! $200 $0Monday, February 28, 2011
  • 42. Applications Objective-CMonday, February 28, 2011
  • 43. Monday, February 28, 2011
  • 44. Good place to start developer.apple.com/iphoneMonday, February 28, 2011
  • 45. Good place to read cocoadevcentral.comMonday, February 28, 2011
  • 46. Good place to ask stackoverflow.comMonday, February 28, 2011
  • 47. Strategies !!! (1) Sell Apps (2) Sell AdsMonday, February 28, 2011
  • 48. Question ?Monday, February 28, 2011
  • 49. Creativity Originality Quality Productivity Marketing TechniqueMonday, February 28, 2011
  • 50. Thank YouMonday, February 28, 2011