Mobile Applications & Cloud Computing : Leapfrog Strategy for Thai IT Industry

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Mobile Applications & Cloud Computing : Leapfrog Strategy for Thai IT Industry

  1. 1. Mobile Applications & CloudComputing : Leapfrog Strategy for Thai IT IndustryAssoc.Prof. Dr. Thanachart NumnondaDirectorSoftware Park Thailand27 January 2011 1
  2. 2. Software Park ThailandMay 1997 : Approved by thecabinetNovember 1999 : Establishedand moved to the currentbuildingApril 2001: Grand opened byHRH Princess Maha ChakriSirindhorn. 2
  3. 3. Software : Social InfrastructureNational High Performance EconomyWealthGrowth Industry Public &Engine Education Etc. Health Business Information TechnologyEnablers Software Industry 3
  4. 4. 4
  5. 5. Technology & Social ShiftNew Business RulesCommunication ShiftSocial NetworksSocializing & Sharing 5
  6. 6. ImpactsThe Future is social.Everything is everywhere.Everything is changing fast.Everything is mobile.Everything is fast. 6
  7. 7. The enterprise world we live in 2010 and beyond Global Direct, Open Customers(Customers, Resources, IPs are acquired everywhere) Communication (e.g. Social Media) Digital Life Convergence (Work and Personal lines are blurring) Work Remotely (Mobility Trend) Transparency (Blogs, Social Computing) Brief Collaboration (Assemble the best, Disassemble upon completion)Source : I’m Cloud Confused 7
  8. 8. The new “Always On” workforce Smaller and Less Sufficiently Skilled Increasingly Global Highly Virtual Vastly Diverse Autonomous and EmpoweredSource : Hewitt Associates: Next Generation TalentManagement 8
  9. 9. Teleworkers 9
  10. 10. The new unified communicationSource : Cloud Computing : Jagdish K Vasishtha, Injoos 10
  11. 11. Next Major Computing Cycle 11Source: Morgan Stanley 2009
  12. 12. New TrendsWeb 2.0Web as a PlatformOS/Device independenceLarge scale computingSoftware as a ServiceCloud ComputingSocial Networks 12
  13. 13. Gartner Top 10 Strategic Technologies 13
  14. 14. Gartner Top 10 Strategic Technologies 14
  15. 15. 15Source: Morgan Stanley 2010
  16. 16. Tablets 16
  17. 17. SmartPhones 17
  18. 18. Is anyone using Cloud? 18
  19. 19. You need a massive infrastructure 19
  20. 20. Cloud Computing Era 20Source: ITRI ASOCIO Summit 2010
  21. 21. Cloud Computing Value ChainSource: ITRI ASOCIO Summit 2010 21
  22. 22. Is this just Hosting 2.0? No, they have different architectures and business model Cloud Players Hosting Players Hundreds of them around the world Only few can afford billions dollar investment on data centers 22Source : I’m Cloud Confused
  23. 23. Cloud : Reliability, High Availability, Capacity Elasticity Cloud Players Hosting Players Pay only what you use Pay contact often yearly Virtually unlimited Bring your own or rent storage, computing power servers to increase capacity Built-in Redundancy You have to manage reliability, fail over yourself 23Source : I’m Cloud Confused
  24. 24. Three layers of Cloud services 24
  25. 25. Cloud Services 25
  26. 26. Market Analysis The Color Gradient indicates Increasing Desire to Enter the Space Window Phone Network Device Layer Kindle Android Win Mo Desktop IPAQ Increasing Virtualization SaaS Alexa Google Apps Live 365 Office Software as a Service Partner Salesforce (Platform , Scaling Strategy and Hardware transparent) PaaS Web sphere Simple DB App Engine Azure Windows Azure Partner Platform as a Service Potential Force.com Strategy (Hardware Provisioning Hidden Automatic Scaling) HaaS IaaS EC2 Hardware as a Service App Engine Azure On Demand S3 Programmatic Interface for Hardware Provisioning Build there Bare Metal own Core Business Core Business People Process based hardware provisioning Amazon Google Microsoft IBM HP Salesforce com 26Source : A Walk in the Clouds : Niraj Juneja
  27. 27. Only a handful of major players can build this massive infrastructure 27Source : I’m Cloud Confused
  28. 28. Architectures of public cloud 28Source : Cloud Computing - Is Changing The Game Woohyun Kim
  29. 29. The end of PC? Most cloud applications that will be built are accessible from PC. Applications can be a browser base, application running on PC accessing data and services on the cloud So will the mobile applications 29Source : I’m Cloud Confused
  30. 30. Mobile 2.0Smartphone v.s. PC 30
  31. 31. Mobile Technology 31
  32. 32. Mobile Market Variety 32
  33. 33. History of Smartphone Platform 33
  34. 34. Mobile Platform Market share 34
  35. 35. Mobile Investment Choice 35
  36. 36. Mobile App Stores 36
  37. 37. Nokia has most paid apps 37
  38. 38. Software Park Vision “The future of Software Park is not alocation, it is a platform and community on the Internet.” 38
  39. 39. The New Challenge Cloud Devices e.g. Tablets, SmartPhones, Desktop International Cloud Apps (SaaS) Local Cloud Apps (SaaS) e.g. DropBox, Salesforce, CRM on DemandPublic Cloud Services (PaaS) Social Network APIs Local e.g. Google APIs, Local APIs e.g. Twitter, Facebook Web Services International public cloud Local public cloude.g.Google App Engine, Microsoft Azure True IDC Enterprise cloud Salesforce, Amazon 39
  40. 40. Software Park Mission on New Computing Era “Enabling Thai software industry tounderstand and have skills in the software business; especially in Mobile Applications& Cloud markets” 40
  41. 41. The New Challenge Cloud Devices e.g. Tablets, SmartPhones, Desktop International Cloud Apps (SaaS) Local Cloud Apps (SaaS) e.g. DropBox, Salesforce, CRM on DemandPublic Cloud Services (PaaS) Social Network APIs Local e.g. Google APIs, Local APIs e.g. Twitter, Facebook Web Services International public cloud Local public cloude.g.Google App Engine, Microsoft Azure True IDC Enterprise cloud Salesforce, Amazon 41
  42. 42. Cloud Computing Market 42
  43. 43. Technology TransferMobile Application Training – Android – iOS Programming; short course, Mini- Master – BlackBerry, Windows Phone 7Cloud Computing Training – True IDC – Microsoft Azure – Google App Engine 43
  44. 44. iOS TrainingMobile Devices for Modern BusinessiPhone Application Development : Basic – 5 Days course – First Course 7-11 FebiPhone Application Development : Advance – 5 Days course – First Course 14 – 18 Marchhttp://www.swpark.or.th/service/ttd/annual- training-schedule 44
  45. 45. Mini MasterCo-Course with Faculty of IT, KMITLMini Master in iOS Programming – 140 Hrs course – iPhone DevelopmentMini Master of Java Technology – 140 Hrs course – Web Services/ SOA/ Google CloudStart in May 2011 45
  46. 46. Mobile Testing CenterMobile Application Developer communityHandset Testing CenterPartner with TRIDI, NECTECGrow applications on Cloud Device 46
  47. 47. True IDCFree training for software housesThe Winner ProjectBuild awareness for Software Industry 47
  48. 48. SeminarsMobile Dev Tech Talk – iOS / Android Trends – 7 Feb 1-4 pm. – Software ParkDiscover what Cloud Computing can do for your Software business – Co-event with True IDC – 1 Feb 1 – 4.30 pm – Software Park 48
  49. 49. Time to Change!!for The New Opportunities --------Partner with Software Park to Win 49
  50. 50. Thank youthanachart@swpark.or.thtwitter.com/thanachartwww.facebook.com/thanachartwww.swpark.or.th 50

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