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Doing ICT Business in Thailand

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Presentation by Software Park Thailand's Director to MATRADE (Malaysia)

Presentation by Software Park Thailand's Director to MATRADE (Malaysia)

Published in: Economy & Finance, Business

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  • 1. Doing ICT Business In ThailandDr. Thanachart NumnondaDirectorSoftware Park Thailand14 May 2012 1
  • 2. Thailand ICT Information 2
  • 3. Thailand PositioningRank 27: World Competitiveness Index (IMD)Rank 10: Economic Competitiveness (IMD)Rank 50: IT Industry Competitiveness Index2011 (EIU)Rank 92:E-Government Development 2012 (UN)Rank 7: Global Services Location Index 2011( AT Kearney) 3
  • 4. IT Industry Competitiveness 2011 4Source: EIU2011
  • 5. IT Industry Competitiveness 2011 5Source: EIU2011
  • 6. Internet Usage in Thailand18,310,000 Internet users; 27.4%Penetration [NECTEC, Dec 2011]Average Download Speed 6.5 Mbps;Upload Speed 1.5 Mbps; Avg cost $3.72per Mbps [Net Index, 2012]Broadband Subscription 3.39 Million users[Reuters, Q4 2011]14,235,700 Facebook users [Mar 2012] 6
  • 7. Internet Usage in Thailand 7Source: TrueHits Statistic
  • 8. Mobile Usage in Thailand Mobile penetration rate in Thailand wasestimated at 107.86% over a population estimateof around 66.7 million. [MNO Directory,Mar 2011]AIS 31.2 Million Subscribers, DTAC 21.6 Millionand True Move 17.2 Million [Q4, 2010]Smartphone usage in 2010 is 18% and expect togrow to 60-65% in 2015 [Frost & Sullivan]Fixed Line 9.1 Million [Mar 2012] 8
  • 9. e-Commerce in Thailande-Commerce usage in Thailand in 2011-2012 is estimated to be at 67% and M-Commerce is at 37%: One of the top growing country in Asia [Frost & Sullivan] 9
  • 10. Thailand ICT Market 10
  • 11. ICT Market Survey Value in Million Baht 11Source: NECTEC; April 2012
  • 12. ICT Market Survey 12Source: NECTEC; April 2012
  • 13. Personal Computers(Units) 2011 (units) 13Source: NECTEC; April 2012
  • 14. Devices sold in Thailand 2011 is follows:Tablet 480,000 units; Desktop 1,320,000 units andNotebook 2,020,000 units. In 2012; The number of Tablets sold in Thailand is expected to be 2.5 million units. [NECTEC; Apr 2012] 14
  • 15. Communication Equipments 2011 15Source: NECTEC; April 2012
  • 16. Mobile Handset 16Source: NECTEC; April 2012
  • 17. Communication Services 2011 17Source: NECTEC; April 2012
  • 18. Software Market Survey Value in Million Baht 18Source: TDRI, SIPA; April 2012
  • 19. Thai Software Export Million Baht 19Source: TDRI, SIPA; April 2012
  • 20. Thailand ICTCompanies & Manpower 20
  • 21. IT Companies in Thailand 21Source: NECTEC, SIPA ; 2009
  • 22. Software Companies in Thailand Total 1,200 - 1,300 companies 100% Thai company 79.8% Located in Bangkok and nearby 75.4% 22Source: NECTEC, SIPA ; 2009
  • 23. Computer Hardware Companies in Thailand 23Source: NECTEC, SIPA ; 2009
  • 24. IT Manpower in Thailand 24Source: NECTEC, SIPA ; 2009
  • 25. Technical Position in Software Industry % Survey from 139 samples 25Source: NECTEC, SIPA ; 2009
  • 26. Technical Position in Hardware Industry Survey from 139 samples 26Source: NECTEC, SIPA ; 2009
  • 27. Technical Employee in Hardware Industry 27 Source: NECTEC, SIPA ; 2009
  • 28. Thai IT Salary Survey 2012 Monthly Salary in Baht 28Source: NECTEC, SIPA ; 2009
  • 29. IT Graduate in 2007 29Source: Office of the higher education commission ; 2009
  • 30. Sample IT International ProgramsComputer Engineering at ChulalongkornUniversity, Kasetsart University, AssumptionUniversity, King Mongkuts University ofTechnology Thonburi.Computer Science at Sirindhorn Institute, MahidolUniversity, KMITL.Information Technology at Mahidol University 30
  • 31. Thailand Telecom / e-Goverment 31
  • 32. Telecommunication in Thailand3 main private operators: AIS, DTAC, True2 government operators: TOT and CATTelecom Regulator: National Broadcastingand Telecommunications Commission(NBTC) NBTC has approved the draft of the 2012-2016 telecom master plan.NBTC intends to auction the 3G-2 1GHzlicences within Q3 2012. 32
  • 33. ICT 2020 Framework 33
  • 34. Thailand ICT 2020 StrategiesBroadband infrastructure to allow access toinformation via broadband Internet forabout 95 per cent of Thailands populationby 2020.Developing ICT human capital and generalIT literacy.Aims for a domestic ICT industry thatrepresents at least 6.5 per cent of GDP by2015, increasing to 7 per cent by 2020Developing ICT for good governance andsmart government. 34
  • 35. Thailand ICT 2020 StrategiesDeveloping and applying ICT in order to liftthe productivity of manufacturing andagricultural industries.Developing ICT for "life-long learning".Developing ICT for a green economy andsociety. 35
  • 36. Smart ThailandSmart Network – Smart Thailand scheme with planned budget of THB 80 billion to expand a fibre-optic broadband network nationwide.Smart Government – Smart – Education – Smart - Health – Smart – Government – Smart - Agriculture 36
  • 37. Investment in Thailand 37
  • 38. BOI Investment Services 38
  • 39. Privileges Maximum privilege regardless of location: – Exemption of import duty on machinery – 8 years corporate tax income exemption. 39Source: Board of Investment (www.boi.go.th)
  • 40. Specific Conditions for Promoted Activity All revenue related from developed software under BOI project such as ASP (application service provider) could be counted for corporate tax exemption 10 million baht investment capital project must obtain CMM or other international software standards which certified by SIPA Project must include software development process as specified or approved by SIPA 40Source: Board of Investment (www.boi.go.th)
  • 41. Software Investment Foreign Investment between 1996-2007 is 462 projects; total value is 4,950 million baht. About 30 companies per year. Mostly come from Japan, USA. Example: – Thompson Reuters – Osellus Asia Pacific – Hyro Consulting (Thailand) 41Source: Board of Investment (www.boi.go.th)
  • 42. Gartner: Thailand is one of the top 30 locations for offshore services in 2010 The 10 criteria were: language, government support, labor pool, infrastructure, educational system, cost, political and economic environment, cultural compatibility, global and legal maturity, and data and intellectual property security and privacy.Source : Gartner Dec 2010 42
  • 43. Global Services Location Index 2011 43Source : AT Kearney Feb 2011
  • 44. CMMISoftware Park has initiative to promoteCMM/CMMI since 2002.Current, there are 52 CMMI companies inThailand. [March, 2012]Highest number in ASEANLevel 2: 16 companies, Level 3: 33 companies andLevel 5: 3 companies, 44
  • 45. ICT BodiesMinistry of Information Communications andTechnology (www.mict.go.th)Office of National Broadcasting andTelecommunications Commission (www.nbtc.go.th)Software Industry Promotion Agency (SIPA)(www.sipa.or.th)Software Park Thailand (www.swpark.or.th)National Electronic & Computer Technology Center(NECTEC) (www.nectec.or.th) 45
  • 46. ICT AssociationThe Association of Thai ICT industry (ATCI) (www.atci.or.th)Association of Thai Software Industry (ATSI) (www.atsi.or.th)Thai Software Export Promotion Association(TSEP) (tsep.or.th) 46
  • 47. Thank youthanachart@swpark.or.thwww.swpark.or.thwww.facebook.com/softwareparkthailandwww.slideshare.net/softwarepark 47