Discover what Cloud Computing                can do for your Software businessTrue Internet Data CenterISO/IEC 20000ISO/IE...
Presentation Topics          • Cloud Computing Break Out          • Software as a Service (SaaS)          • Infrastructure...
Cloud Computing Break OutTrue Internet Data CenterISO/IEC 20000ISO/IEC 27001
Cloud Computing Break Out                              Cloud Computing and Virtualization                              are...
Traditional Capacity Management is expensive                                                                          Peak...
True Internet Data Center   Source : Courtesy of MicrosoftISO/IEC 20000ISO/IEC 27001
Gartner : To meet our demand,    On premise VS Hosted VS Cloud                               computing requires           ...
Where applications will reside  Buy                      Packaged        Hosted              Software as a                ...
Many definitions of Cloud            Gartner                                 Forrester                                    ...
Cloud Computing MarketSoftware as a Service (SaaS)                                          Everything is a service      U...
IaaS and Service components                                          User Interface          Register &        Resource Ma...
Security Solution                                                            Cloud Computing                Private Cloud ...
Software as a Service (SaaS)True Internet Data CenterISO/IEC 20000ISO/IEC 27001
Web Vendors first to arrive                  Amazon                  • Extension of e-commerce                  • Early an...
SaaS Growth Prediction      SaaS Revenue to Grow Five Times Faster Than Traditional            Packaged Software Through 2...
SaaS Characteristics   Or "software on demand," is software that is deployed over the   internet and/or is deployed to run...
Rapid scalability                 Accessible from                            Pay per use or                anywhere with a...
Sales channels   With products focus on the mid market, direct selling can become an expensive   undertaking. SaaS compani...
Customer’s mind : Product Base                                 As a customer, you make an                                 ...
Customer’s mind : Service Base                                   Where SaaS differs from the                              ...
SUMMARY    Both models have costs that increase over time. For many technical    reasons, the SaaS architecture is more ef...
Infrastructure as a Service (IaaS)True Internet Data CenterISO/IEC 20000ISO/IEC 27001
True IDC Cloud Server   http://server.cloudwww.comTrue Internet Data CenterISO/IEC 20000ISO/IEC 27001
True IDC Cloud ServerQ1 : True Cloud Server หรือ Aspen Cloud Server คือ อะไร       เปนบริการระบบสารสนเทศเสมอนจรง (Virtual...
True Cloud Services                               Cloud Server Pricing Model   Plan                     Plan              ...
True IDC Cloud Server – Idea Price Plan     Note : Customer can select extra RAM, Space, IP Address by themselvesTrue Inte...
Cloud Server Price ComparisonNote : Amazon will provide services in US and Europe only   True Internet Data Center   ISO/I...
True IDC Cloud Storage http://storage.cloudwww.comTrue Internet Data CenterISO/IEC 20000ISO/IEC 27001
True IDC Cloud Storage   Q1 : True Cloud Storage หรือ Aspen Cloud Storage คือ อะไร?             True Cloud Storage หรอ Asp...
True IDC Cloud Storage – Idea Price PlanCloud Storage : Service Plan - Thailand - (ID : TH00001)                          ...
Cloud Storage Price Comparison              Cloud Storage                                                            Aspen...
True Cloud Winner ProjectTrue Internet Data CenterISO/IEC 20000ISO/IEC 27001
Project Sponsor : CenterK ey Objectives : To encourage Thai Software Houses todevelop the first SaaS on Cloud Computing in...
คุณสมบัตของ SaaS ตามเกณฑการพิจารณา             ิ1. โปรแกรมที่พัฒนาขึ้น ตองสามารถทํางานผานระบบอินเตอรเน็ต โดยใชงานผาน...
วิธีดําเนินการ :1.บริษัท/นักพัฒนา กรอกและสง “True Winner Project ApplicationForm” ผาน e-mail : cloud@trueidc.co.th หรือ ...
Training Course outline and work shop                Physical  Cloud                Virtual  Cloud                Image ...
Cloud Trial AccountTrue Internet Data CenterISO/IEC 20000ISO/IEC 27001
Free !! Cloud Server Trial Account (20 days) Please contact : cloud@trueidc.co.th Download Trial Form : http://www.trueidc...
39True Internet Data Center   Better Together..ISO/IEC 20000ISO/IEC 27001
Upcoming SlideShare
Loading in …5
×

Discover what cloud can do for sw business

1,392 views
1,269 views

Published on

For organization looking to get substantial ROI from Cloud Computing initiative, Service Provider Solutions, and combine to provide you with a new way of understanding how, where and when to implement Cloud Computing

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
1,392
On SlideShare
0
From Embeds
0
Number of Embeds
5
Actions
Shares
0
Downloads
70
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Discover what cloud can do for sw business

  1. 1. Discover what Cloud Computing can do for your Software businessTrue Internet Data CenterISO/IEC 20000ISO/IEC 27001
  2. 2. Presentation Topics • Cloud Computing Break Out • Software as a Service (SaaS) • Infrastructure as a Service (IaaS) • True Cloud Winner Project • Cloud Trial AccountTrue Internet Data CenterISO/IEC 20000ISO/IEC 27001
  3. 3. Cloud Computing Break OutTrue Internet Data CenterISO/IEC 20000ISO/IEC 27001
  4. 4. Cloud Computing Break Out Cloud Computing and Virtualization are the next hot hosting platforms.True Internet Data CenterISO/IEC 20000ISO/IEC 27001
  5. 5. Traditional Capacity Management is expensive Peak need Demand / Capacity Insufficient Capacity Deployed Capacity Wasted CapacityEnterprises are moving toward an outsourced service delivery model.• Lower TCO – Resources are utilised across clients• Higher reliability – The provider is responsible for providing capacity when required• Greater agility – The provider dynamically reallocates resources across applications and clientsTrue Internet Data CenterISO/IEC 20000ISO/IEC 27001
  6. 6. True Internet Data Center Source : Courtesy of MicrosoftISO/IEC 20000ISO/IEC 27001
  7. 7. Gartner : To meet our demand, On premise VS Hosted VS Cloud computing requires mass production Buy Packaged Hosted Software as a Application Application Service An off the shelf An off the shelf An application application run by application that’s that I buy in the me hosted externally Cloud Custom Hosted Cloud Platform Application Application An application An off the shelf An application Build that I built and application that’s that I built but run in-house hosted externally run in the Cloud On premise CloudTrue Internet Data CenterISO/IEC 20000ISO/IEC 27001
  8. 8. Where applications will reside Buy Packaged Hosted Software as a Application Application Service ERP Collaboration Email Cloud Custom Hosted Cloud Platform Application Application Web site Build HR Core App On premise CloudTrue Internet Data CenterISO/IEC 20000ISO/IEC 27001
  9. 9. Many definitions of Cloud Gartner Forrester IDC A Style of computing A pool of abstracted, An emerging IT where massively scalable highly scalable, and development, IT-enabled capabilities managed compute deployment and delivery are delivered ‘as a infrastructure capable of model, enabling real-time service’ to external hosting end-customer delivery of products, customers using Internet applications and billed by services and solutions technologies. consumption. over the Internet. Gartner, Cloud Computing: Defining and Forrester, Is Cloud Computing Read for the IDC, Defining “Cloud Services” and “CloudDescribing an Emerging Phenomenon, June Enterprise?, Computing”, Cloud Computing Blog, 2008 March 2008 SeptemberTrue Internet Data CenterISO/IEC 20000ISO/IEC 27001
  10. 10. Cloud Computing MarketSoftware as a Service (SaaS) Everything is a service Use provider’s application over a network Platform as a Service (PaaS) Deploy customer-created applications to a cloud Infrastructure as a service (IaaS) Rent processing, storage, network capacity, and other fundamental computing resources Cloud technology enabler Hardware provider Source: NIST (U.S. National Institute of Standards & Technology)True Internet Data CenterISO/IEC 20000ISO/IEC 27001
  11. 11. IaaS and Service components User Interface Register & Resource Management Request Payment Account Services Resource Monitoring SLA Billing ESXi, Vspheer , Xen, Management Citrix ,Hyper-V HW Metering Fault HA Service Transaction Allocation History Adjust Usage Transaction VM Billing & Resource Resource Migration Invoice Infrastructure Cloud Cloud Resource Pool Sever StorageTrue Internet Data CenterISO/IEC 20000ISO/IEC 27001
  12. 12. Security Solution Cloud Computing Private Cloud Personal Firewall Firewall Service Virtual Net Internet Encryption SSL VPN IDC IDC SecurityTrue Internet Data CenterISO/IEC 20000ISO/IEC 27001
  13. 13. Software as a Service (SaaS)True Internet Data CenterISO/IEC 20000ISO/IEC 27001
  14. 14. Web Vendors first to arrive Amazon • Extension of e-commerce • Early and broad cloud/Web platform service • Significant examples built on AWS Google • Search, Advertising, Gmail, Docs • Cloud concept and mashup leader • Google App Engine Facebook • Social network as a platform • Open extension versus active leadership Salesforce.com • Extension of SaaS applicationTrue Internet Data Center First focused APaaS offering – force.com •ISO/IEC 20000ISO/IEC 27001
  15. 15. SaaS Growth Prediction SaaS Revenue to Grow Five Times Faster Than Traditional Packaged Software Through 2014, IDC Finds Compound annual growth (CAGR) : around 26 percent up to 2014 Most of the SaaS : will get more global by 2014. 26% of the companies are still resistant to moving to clouds. We do expect it to slowly go down in the next few years. By 2012, nearly 85% of net-new software firms coming tomarket with SaaS service; by 2014, about 65% of new products are SaaS services.Reasons : Data Center True Internet very comfortable with consuming applications in the form ofservices. ISO/IEC 20000 ISO/IEC 27001 Source : IDC Trend, January 2011
  16. 16. SaaS Characteristics Or "software on demand," is software that is deployed over the internet and/or is deployed to run behind a firewall on a local area network or personal computer. With SaaS, a provider licenses an application to customers either as a service on demand, through a subscription, in a "pay-as-you-go" model Network-based Application delivery typically closer customers to access to, and to a one-to-many model than to access applications management of, a one-to-one model, including remotely via thecommercially available architecture, pricing, partnering, Web software and management characteristics Frequent Centralized feature updating, Activities managedintegration into a which obviates the need for end- from centrallarger network of users to download patches and locations rather than communicating upgrades. at each customersTrue Internet Data Center site, enablingISO/IEC 20000ISO/IEC 27001 Source : IDC Trend, January 2011
  17. 17. Rapid scalability Accessible from Pay per use or anywhere with an subscription based internet connection payment methods Advantages System maintenance (backup, updates, No local server security, etc) often installation included in service Possible security improvements, although Reliability users with high securityTrue Internet Data CenterISO/IEC 20000 requirementISO/IEC 27001 Source : IDC Trend, January 2011
  18. 18. Sales channels With products focus on the mid market, direct selling can become an expensive undertaking. SaaS companies seek alternatives by selling through value-added resellers (VARs), Managed Service Provider (MSPs), Master Managed Service Providers (MMSPs), and similar alliance partners. However, since SaaS is not only a different delivery mechanism, but a different business model and different technology, selling through channels has its own challenges Pricing models SaaS applications provide the opportunity to implement pricing models that establish and maintain recurring revenue streams. Most SaaS vendors charge a monthly hosting or subscription fee. Opportunities also exist to charge per transaction, event, or other unit of value. These alternative pricing models exist because customers "lease" the software from the vendors and the vendors can view all transactional activityTrue Internet Data CenterISO/IEC 20000ISO/IEC 27001 Source : IDC Trend, January 2011
  19. 19. Customer’s mind : Product Base As a customer, you make an initial purchase, and then get free incremental increases in value from each minor release. You also purchase an upgrade to the latest version of the software as soon as it is available. You then start getting incremental value from the minor updates to that version of the softwareTrue Internet Data Center Source : www.pracmaticmarketing.com,ISO/IEC 20000 January 28, 2011ISO/IEC 27001
  20. 20. Customer’s mind : Service Base Where SaaS differs from the purchase of a license to use software is on the cost side.The training costs associated with using software have nothing to do with the mechanism for payment, so those costs are the same. The cost of subscribing to the service (yellow region) is new, and goes up over time. The idea is that this approach is more cost effective when it comes to infrastructure costs, so the company can pass on those savings to you.True Internet Data Center Source : www.pracmaticmarketing.com,ISO/IEC 20000 January 28, 2011ISO/IEC 27001
  21. 21. SUMMARY Both models have costs that increase over time. For many technical reasons, the SaaS architecture is more efficient and has lower costs for the software company, which tends to result in lower costs for the customers. Another interesting factor is the financial pressure on the SaaS provider. Where a software licensing model creates pressure to prioritize finding new customers, a SaaS model creates pressure to keep existing customers. SaaS providers get the same revenue from a new customer as from an existing customer—as opposed to the “new vs. upgrade” dynamic seen with software licensing models. In most cases, it is cheaper to keep an existing customer than to find a new one. The net result: financial pressure to retain existing customers. This pressure can drive a different behavior, more like that of a retail sales model, where keeping your existing customers is critical.True Internet Data Center Source : www.pracmaticmarketing.com,ISO/IEC 20000 January 28, 2011ISO/IEC 27001
  22. 22. Infrastructure as a Service (IaaS)True Internet Data CenterISO/IEC 20000ISO/IEC 27001
  23. 23. True IDC Cloud Server http://server.cloudwww.comTrue Internet Data CenterISO/IEC 20000ISO/IEC 27001
  24. 24. True IDC Cloud ServerQ1 : True Cloud Server หรือ Aspen Cloud Server คือ อะไร เปนบริการระบบสารสนเทศเสมอนจรง (Virtual Server) บน ื ิเครือขายอินเตอรเน็ต โดยคิดคาบริการตามอัตราการใชบริการที่เกิดขึน ้จริง (คิดรายวัน) ตามแพ็คเกตบริการ (Plan) โดยทานยังสามารถเลือกบริการเสริม ตามจํานวนและขนาดเพื่อใหเหมาะสมกับการใชงานไดดวยตนเองQ2 : เหตุผ ลทีค วรเลือ กใช บ ริก าร True Cloud Server มีอ ะไรบา ง ่ •สามารถบริหารจัดการไดดวย console (ตัวควบคุม) เดียวคือ Aspen Control Panel โดยสามารถใชบริการไดทุกแหงทั่วโลก •ไมมีอายุสัญญาบริการ เนื่องจากคิดคาบริการเปนรายวัน •สามารถเลือกใชบริการไดหลากหลายตามความตองการ เชน CPU, RAM Disk  •ลูกคาสามารถบริหารจัดการไดดวยตนเองผาน webTrue Internet Data CenterISO/IEC 20000ISO/IEC 27001
  25. 25. True Cloud Services Cloud Server Pricing Model Plan Plan Plan Plan A B C D CPU = 1vCPU CPU = 2vCPU CPU = 4vCPU Basic CPU = 4vCPU Ram = 256 Mb Ram = 512 Mb Ram = 1024 Mb Ram = 2048 Mb Resource Disk = 10 Gb Disk = 30 Gb Disk = 50 Gb Disk = 300 Gb IP = Real 1 IP IP = Real 1 IP IP = Real 1 IP IP = Real 1 IP OS Windows Linux CPU 1vCPU 2vCPU 4vCPU Additional RAM 256 MB 512 MB 1024 MB Resource DISK 10 GB 30 MB 50 MB IP 1 IPTrue Internet Data CenterISO/IEC 20000ISO/IEC 27001
  26. 26. True IDC Cloud Server – Idea Price Plan Note : Customer can select extra RAM, Space, IP Address by themselvesTrue Internet Data CenterISO/IEC 20000ISO/IEC 27001
  27. 27. Cloud Server Price ComparisonNote : Amazon will provide services in US and Europe only True Internet Data Center ISO/IEC 20000 ISO/IEC 27001
  28. 28. True IDC Cloud Storage http://storage.cloudwww.comTrue Internet Data CenterISO/IEC 20000ISO/IEC 27001
  29. 29. True IDC Cloud Storage Q1 : True Cloud Storage หรือ Aspen Cloud Storage คือ อะไร? True Cloud Storage หรอ Aspen Cloud Storage คอ บริการพื้นที่บนเครือขายอินเตอรเน็ต ื ื โดยไมจากดความตองการของขนาดพนท่ี โดยคิดคาบริการตามอัตราการใชบริการที่เกิดขึ้นจริง  ํ ั  ้ื (คดรายวน) ตามขนาด (Storage charge), ปรมาณการรบ-สงขอมูล (Delivery charge), ตามคาขอ ิ ั ิ ั ํ บริการ (Request Processing Charge) ตามมาตรฐาน APIs Q2 : ผูใ ช บ ริก ารใดที่เหมาะสมใช บ ริก าร True Cloud Storage? True Cloud Storage เหมาะสมกับผใชบริการทตองการลดคาใชจายในการใชบรการ ู ่ี   ิ Backup/Archive static data, ผูใชบริการที่มี Website บริการผานเครือขายอินเตอรเน็ต ซึ่งจะ ชวยลดจํานวนและคาบริการอินเตอรเน็ตความเร็วสูง (Internet Bandwidth) ระหวางประเทศ  หรือระหวางพื้นที่บริการ อีกทั้งยังชวยเพมประสทธภาพของ CPU ของอุปกรณ ICT ที่จะสงขอมูล ่ิ ิ ิ ไปยังผูใชบริการ Q3 : Application(s) ใดบา งที่เหมาะสมกับ การใช บ ริก าร True Cloud Storage? •Personal Desktop Backup Software •Server Backup Software •ผูใหบริการดาน Content Delivery Network •Video Surveillance video archive •ผใหบรการ SaaS (Software as a service) ู  ิ •เวบไซดสําหรับการทํา massive file upload หรอr download ื •เวบไซดสาหรับการทา massive multimedia steaming เชน video หรอ audio   ํ ํ ืTrue Internet Data CenterISO/IEC 20000ISO/IEC 27001
  30. 30. True IDC Cloud Storage – Idea Price PlanCloud Storage : Service Plan - Thailand - (ID : TH00001) Service Plan - Thailand - (ID : TH00001) Storage Category Content Charges per Usage CenterTrue, Thailand Data Storage Basics Storage Fees THB 0.175 or USD 0.005 / 1 GB/DayTrue, Thailand Data Transfer Data transfer out THB 5.95 or USD 0.17 / 1 GBTrue, Thailand Data Transfer All data transfer in THB 5.95 or USD 0.17 / 1 GBCloud Storage : Pricing ModelAspen Cloud Storage is a pay-as-you-go service, it charges based on 3 types of resources usage, Storage Charge,Delivery Charge andCenter Processing Charge.True Internet Data RequestISO/IEC 20000ISO/IEC 27001
  31. 31. Cloud Storage Price Comparison Cloud Storage Aspen Amazon Category Content THB 0.175 THB 0.175 Data Storage Basics Storage Fees or USD 0.005 / 1 GB/Day or USD 0.005 / 1 GB/Day THB 5.95 THB 5.95 Data transfer out or USD 0.17 / 1 GB or USD 0.17 / 1 GB Data Transfer THB 5.95 THB 3.5 Data transfer in or USD 0.17 / 1 GB or USD 0.1/ 1GB THB 0.35 THB 0.35 Requests LIST or USD 0.01 /1000 Requests or USD 0.01 /1000 Requests THB 0.35 THB 0.35 Requests PUT or USD 0.01 /1000 Requests or USD 0.01 /1000 Requests THB 0.35 THB 0.35 Requests GET or USD 0.01/10000 Requests or USD 0.01 / 10000Note : Amazon will provide services in US and Europe onlyTrue Internet Data CenterISO/IEC 20000ISO/IEC 27001
  32. 32. True Cloud Winner ProjectTrue Internet Data CenterISO/IEC 20000ISO/IEC 27001
  33. 33. Project Sponsor : CenterK ey Objectives : To encourage Thai Software Houses todevelop the first SaaS on Cloud Computing in ThailandShort Description : Apply to join program, then get freecloud computing trial account. Upon success, the “TrueWinner” will receive iPad (when it is available around Apr. 2011) at pressconference to be held jointly by Software Park andTrue IDC True Internet Data Center ISO/IEC 20000 ISO/IEC 27001
  34. 34. คุณสมบัตของ SaaS ตามเกณฑการพิจารณา ิ1. โปรแกรมที่พัฒนาขึ้น ตองสามารถทํางานผานระบบอินเตอรเน็ต โดยใชงานผาน Web browser (ตัวใดก็ได)2. โปรแกรมตองแบงการทํางานเปน 2 mode คือ 2.1 Admin. Mode => สําหรับผูใหบริการ หรือเจาหนาที่ควบคุม ใชในการบริหาร/ จัดการ/ตรวจสอบโปรแกรมโดยรวม 2.2 User Mode => สําหรับผูใชบริการ ใชในการบริหาร/จัดการ/ตรวจสอบโปรแกรม เฉพาะในสวนที่เลือกใชบริการได3. โปรแกรมสามารถคิดคาบริการแบบ On Demand ได เชน การใหบริการ e-mail ผู ใหบริการอาจคิดคาบริการตามจํานวน e-mail account หรือตามจํานวนขนาด mail box และสามารถคิดคาบริการเปนรายวัน หรือรายเดือนก็ได โดยไมตองมีขอผูกมัด4. การ Update version ของ software ทําโดยอัตโนมัติผานผูใหบริการ โดยที่ ผูใชบริการไมจําเปนตองไป download software มาติดตั้งเองแตอยางใด5. สามารถใชไดกับ Infrastructure ของ True Cloud Services ไดเปนอยางดี6. หากมีการวางแบบแผนของการเขียนโปรแกรมเพื่อปองกันการโจมตีดวย (จะ ไดรับการพิจารณาเปนกรณีพิเศษ) True Internet Data Center ISO/IEC 20000 ISO/IEC 27001
  35. 35. วิธีดําเนินการ :1.บริษัท/นักพัฒนา กรอกและสง “True Winner Project ApplicationForm” ผาน e-mail : cloud@trueidc.co.th หรือ download ใบสมคร ัที่ www.trueidc.co.th/product_Cloud.htm2. ทาง True ตอบรับ/ปฎิเสธการเขารวมโครงการภายใน 15 วน ผานทาง ั  E-mail3. ในกรณีทผานการคัดเลือก ทาง True จะจัดสง Trial True Cloud Service ี่ สําหรับการใชงานชวงการพัฒนา (เทานั้น) โดยขอสงวนสิทธิ์ในการ ใหบริการตามความเหมาะสมระยะเวลาดาเนนการ : สิ้นสุดโครงการ 30 มิถุนายน 2554 ํ ิTrue Internet Data CenterISO/IEC 20000ISO/IEC 27001
  36. 36. Training Course outline and work shop Physical  Cloud Virtual  Cloud Image file  Cloud Cloud  Cloud Backup & Recover Data management Performance monitoring ( VM, network ) Security ( Antivirus & Firewall & IPS ) Business Continuity OS Template & pay per use license Resource usage & Billing Computer Crime laws Problem issue & solution on cloud computingTrue Internet Data CenterISO/IEC 20000ISO/IEC 27001
  37. 37. Cloud Trial AccountTrue Internet Data CenterISO/IEC 20000ISO/IEC 27001
  38. 38. Free !! Cloud Server Trial Account (20 days) Please contact : cloud@trueidc.co.th Download Trial Form : http://www.trueidc.co.th/product_Cloud.htm Standard conditions : •Cloud Server Plan A => 640 Baht/mth • Virtual Processor 1, Dedicated RAM 256 MB, Hard drive space 10 GB, Dedicated IP Address 1, Operating System : Cent )S 5.2 (64 bit) • AntiVirus / Antimalware : Office Scan => 600 Baht/mth • Firewall : DeepSecurity => 1,500 Baht/mth • JumpStart Integration by Trend MicroTrue Internet Data CenterISO/IEC 20000ISO/IEC 27001
  39. 39. 39True Internet Data Center Better Together..ISO/IEC 20000ISO/IEC 27001

×