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How Does Cloud Computing Change the Business Model for Consumers and Providers?
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How Does Cloud Computing Change the Business Model for Consumers and Providers?

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How Does Cloud Computing Change the Business Model for Consumers and Providers? …

How Does Cloud Computing Change the Business Model for Consumers and Providers?

by Kingsley Wood

Published in: Technology
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  • 1. t ^, D W t W
  • 2. D KE ^ d,Z h^/E^^^ Z ^ /d Wd ^ K h^ h^h : ,
  • 3. t^2008: AWS bandwidth usage 30% greaterthan Amazon.com global websites 2007: AWS bandwidth usage surpassed Amazon.com global websites2001 2002 2003 2004 2005 2006 2007 2008 Bandwidth Usage: AWS Amazon.com
  • 4. t ^
  • 5. d ^K W Your Managing All of the Business “Undifferentiated Heavy Lifting”/
  • 6. K W Your Managing All of the Business “Undifferentiated Heavy Lifting”/ Configuring More Time to Focus on Your Cloud Your Business/ Assets
  • 7. ^ DK
  • 8. t^D h
  • 9. 1) Elastic Capacity
  • 10. 2) Faster time to market
  • 11. 3) No initial investment (No CapEx)
  • 12. 4) Pay as you go, pay for what you use
  • 13. 5) Focus on your business
  • 14. h W Ds ^ ^ K W
  • 15. d W / EInfrastructureCost $ You just lost Customers Large Capital Expenditure Predicted Demand Traditional Opportunity Hardware Cost Actual Demand Automated Virtualization Time
  • 16. t ^ 3000 CPU’s for one firm’s risk management processes3000 Virtual CPU’s 300 CPU’s on weekends300 Wednesday Thursday Friday Saturday Sunday Monday Tuesday 4/22/2009 4/23/2009 4/24/2009 4/25/2009 4/26/2009 4/27/2009 4/28/2009
  • 17. E z d d D4 TB TIFF images 100 CPU’s in cloud 11 Million PDFs 100 CPU’s x 24 hours x $0.10 / Hr = $240
  • 18. s ^ K Eli Lilly automated deployment of departmental servers and scientific grid computing clusters/ /d t^
  • 19. z t ^ z t /W /W W ^
  • 20. Exterior Firewall Hardware MyWebSite.comor Software Solution to openstandard Ports (80, 443)Web Load BalancerHardware or Software solutionto distribute traffic over web serversWeb TierFleet of machines handlingHTTP requests. t ^ t ^Backend Firewall Limitsaccess to application tier fromweb tier App Load BalancerHardware or Software solution tospread traffic over app serversApp Server TierFleet of machines handling ^ ^ ^ Backups onApplication specific workloads Tapes PeriodicCaching server machines can backups stored onbe implemented at this layer Tapes usually managed by 3rdData Tier party at their siteDatabase Server machines with D ^Y D ^Ymaster and local runningseparately, Network storage for D ^Static objects Tapes A Classic Web Architecture
  • 21. MyWebSite.com DNS ELB: Web Tier t d t d t ^ t ^ t ^ t ^ ^ ^ ^ ^ ^ ^ ^ ^ d d Z^ Z^ Z^ D ^ ^ ^   A Scalable Web Architecture on AWS
  • 22. ^/ Z ^ D D /
  • 23. s W sW Customer’s isolated AWS resources Subnets Router VPN Gateway Amazon Web Services Cloud Secure VPN Connection over the Internet Customer’s Network
  • 24. t^ Wd t^
  • 25. t W

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