Idea generation
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Idea generation

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Idea generation Idea generation Presentation Transcript

  • All Rights Reserved © Valores Corporativos Softtek S.A. de C.V. 2013. HOW DO YOU SPUR IDEA GENERATION?
  • All Rights Reserved © Valores Corporativos Softtek S.A. de C.V. 2013. Generating • Generating ideas from individuals • Generating ideas from challenges • Generating ideas within a structure Developing • “Digging deeper” to see which ideas make sense • Determining which ideas to pursue Communicating • Reaching out to individuals and stakeholders who will make idea come true Actualizing • Executing on the idea • The Design Process : Innovation -> Development -> Actualization • How Innovation Happens • It’s the birth of an idea to the actualization of an idea • It’s bringing an idea to life Idea Life Cycle Elements
  • All Rights Reserved © Valores Corporativos Softtek S.A. de C.V. 2013. o Need Problem Identification oCustomers asked about needs, problems, and ideas. New product ideas are based on customer feedback o Attribute Listening oList all attributes of an product and decide how it can be put to other uses, minimized, magnified, substituted, rearranged, etc. o Brainstorming oGroup creativity based on techniques by Alex Osborn The idea is to generate as many ideas with no evaluation. o Synetics oOrganized idea generation with a idea committee to review ideas, that are written, organized, and evaluated. o Others – Experimenting, Forced Relationships, Morphological Analysis, etc. Traditional Idea Generating Methods
  • All Rights Reserved © Valores Corporativos Softtek S.A. de C.V. 2013. o Shares innovation across the organization and around the world o 85,000 employees across 60 countries o Share technologies/ best practices across 40 business units and 30 research labs around the world. o Foster organic growth through innovation o Allows employees to take 15% of their time to innovate o Invests in new innovation by employees o Creates a culture of innovation o Rewards Innovation o Community Prestige and Recognition o Compensation and Perks o Technical achievement programs oCircle of Technical Excellence & Innovation, Genesis Grants Program and the Carlton Society. Corporate Innovation – 3M
  • All Rights Reserved © Valores Corporativos Softtek S.A. de C.V. 2013. o Share Everything! o Share technologies across divisions o Feed ideas across divisions o Time Off to Innovate! oInnovation Time Off up to 20% to work on new ideas o Resources to Innovate o Innovation spaces and community areas across Google o Rewards Innovation o Support new ideas with team and recognition o Provide financial incentives for new initiatives (stock options) Corporate Innovation - Google
  • All Rights Reserved © Valores Corporativos Softtek S.A. de C.V. 2013. Modern Day Innovation happens at Hackathons
  • All Rights Reserved © Valores Corporativos Softtek S.A. de C.V. 2013. o Purpose oGive developers, designers, and entrepreneurs the chance to pitch app ideas oForm teams to build a prototype of their app oPresent to our hackathon judges for a chance win o Lasts between a day and a week in length (often over a weekend) o Includes individuals with technical background o Computer programmers, graphic designers, interface designers, managers, etc. o Typically have a focus o Programming Language or a application or a specific subject o Deliverable: Pitch to judges and audience the app/business idea Hackathon
  • All Rights Reserved © Valores Corporativos Softtek S.A. de C.V. 2013.  Start with one or more presentations about the event  Participants suggest ideas and form teams Based on individual interests and skills. Begin main work of the Hackathon – coding and defining a business Can last from several hours to several days Coders and Developers build prototype for app Develop a business case for the initiative Demo follows at the end of the Hackathon Each group presents their results and demos prototype Winner is usually announced by judges Possibility of rewards, the judges are usually made up of peers and colleagues in the field. Such prizes are sometimes a substantial amount of money; a social gaming hackathon at the TechCrunch Disrupt conference offered $250,000 in funding to the winners.[1] Hackathon - Structure
  • All Rights Reserved © Valores Corporativos Softtek S.A. de C.V. 2013. Startup Weekends
  • All Rights Reserved © Valores Corporativos Softtek S.A. de C.V. 2013. o Startup Weekend is a non profit organization registered in the US o An intense weekend initiative to start a startup o Typically armed with pizza, Coke, and caffeine – teams put together a business o Similar concept to a Hackathon o Business ideas can come from individuals from all walks of life o Technical, management, marketing, etc. can all pitch a startup idea o 54-hour structured program in which… o Individuals pitch ideas on a Friday evening and form teams o By Sunday evening, teams present a prototype of product and business plan o Teams are judged based on the viability of the business case Startup Weekend Purpose and Structure
  • All Rights Reserved © Valores Corporativos Softtek S.A. de C.V. 2013. o Community o Yammer – A Chance for Softtek Associates to share ideas with each other o Hackathons (with individuals from all departments!) o Quarterly Hackathons at each of Softtek’s main locations o Repository o A repository of all development initiatives within Softtek on the Collaboration page o Listening, Learning, Talking, Growing o Webinars and Learning sessions o Gust o A chance to enter an idea – any idea that furthers Innoventures’ goals in Enterprise Software! Innoventures Idea Generation
  • All Rights Reserved © Valores Corporativos Softtek S.A. de C.V. 2013.