soft-shake.ch - An introduction to social architecture

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Pieter Hintjens

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soft-shake.ch - An introduction to social architecture

  1. 1. cocktail d’expérience informatiques Genève 3 & 4 octobre 2011 Seconde éditionAuteur Pieter HINTJENS Track IncubateurSession Social Architecture 101, Messing with People for Fun & Profit
  2. 2. Social Architecture 101Messing with People for Fun & Profit by Pieter Hintjens 3 September, 2011 SoftwareAndSilicon.com
  3. 3. Questions● How can we be so stupid (for smart apes)?● How come the same people, organized differently, can be 1000x more or less effective?● What makes the difference?● Can we understand whats going on?● Can we use this knowledge for benefit? SoftwareAndSilicon.com
  4. 4. Adhocracy● Smart self-organization around problems● For 10K-25K generations● Consistent across domains and geography● Patterns based on human social instincts● Widely applicable● Software is a tangible test-bed SoftwareAndSilicon.com
  5. 5. Effectiveness● Speed with which we can identify problems● Accuracy of this process● Cost of this process● Speed of organization around new problems● Accuracy, speed, cost of answers● Cost of failure SoftwareAndSilicon.com
  6. 6. Challenges● Complexity● Structure● Inertia● Limitations of individual minds SoftwareAndSilicon.com
  7. 7. Solutions● Simplicity● Ad-hoc structure● Fluidity● Collaboration SoftwareAndSilicon.com
  8. 8. Basic Patterns● Impossible mission● Engagement by choice● Freedom of access● Weak or no group identity● Well-written rules● Fair authority SoftwareAndSilicon.com
  9. 9. Basic Patterns● Space for conflict● Freedom to choose tasks● Decentralization = diversity● Open and transparent● Free workspaces● Remixable knowledge SoftwareAndSilicon.com
  10. 10. Advanced Patterns● Regular structure = scalability● Smooth learning curve = growth● Measurable success● Competition● Clear enemy● Sense of humour SoftwareAndSilicon.com
  11. 11. Identity● Real names vs. forced anonymous● Identity hierarchy● Meritocratic ranking● Metrics for success● Controlling spammers and trolls● Personal ownership SoftwareAndSilicon.com
  12. 12. Core Architecture Process● Define a compelling mission● Create structures for collaboration● Invest in core seed product● Feed structures with short term problems● Create competition for status● Promote most active participants● Develop codes for knowledge sharing● Act as benevolent dictator SoftwareAndSilicon.com
  13. 13. Less is More● Do the least that probably works● Perfection precludes participation● Use free cloud services● Use existing legal frameworks● Power structures are liquid cement SoftwareAndSilicon.com
  14. 14. Applications & Examples● Open source communities● “Radical management”● Political flash crowds (not movements)● Science (human genome project)● Wikipedia● The Web in general SoftwareAndSilicon.com
  15. 15. Next Steps● Read the book & think about it● Tweet about it before lunchtime● Apply to the groups youre involved in● Use for your own new groups● Thank you for being here! SoftwareAndSilicon.com

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