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Using Facebook for Business
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Using Facebook for Business



Information Presentation that talks about using Facebook for your Business. Find out more at www.softlinesolutions.com/blog

Information Presentation that talks about using Facebook for your Business. Find out more at www.softlinesolutions.com/blog



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  • Started in 2003 by Mark Zuckerburg in his Harvard dorm roomGeared for college students to find each other and connect. When they started you had to use a university email to even get access
  • Subscribers- Difference between FB and other businesses is that FB is designed so people will be active users and come back often. Today you can watch videos, look at pictures, read the news feed of your friends, etc.Top Social search Engine- other social search engines include: my space, linked in, flickr,
  • How can a program that has features like sheep throwing and poking be for business?Remember this is a community…it’s a social network that involves relationship building.The demographic of people that you want to reach is here so you need to be as well.
  • Business Social EventBusiness Cocktail PartyNo one cares about your product…YOU care about your product. It’s through relationship building in social settings that your product can become important to others.
  • Make sure to include your website for your company in your profileFill out the profile as much as possible: photos, work/edu info, networks, interests, photos, etc…
  • Photos should be personal, status updates should be personal….create a real person and then connect it to your business.
  • You can set your privacy settings if you want to keep things a little more closed off from the public
  • People have to accept your friendshipUnless you specify, their news feed will show up on your home page If you want to remove someone’s news feed from you can push the ‘Hide’ button that appears when you mouse over their commentTo change your privacy settings, mouse over the acccount button and click ‘Privacy’You cant just have an account…you have to be an active user
  • Personal Profile vs. Business Profile- business page has business picture or product picture

Using Facebook for Business Using Facebook for Business Presentation Transcript

  • How to use Facebook for Business
    Nikki Pope
    Director of Public Relations
    Softline Solutions
    Young Chu
    SEM Specialist
    Softline Solutions
  • Questions
  • Search.Twitter.com
  • Agenda
  • About Softline Solutions
  • Solutions for your Online Marketing Needs
  • Agenda
  • Inbound vs. Outbound Marketing
    Outbound Marketing- pushing your message out far and wide, hoping that is resonates with someone.
  • The Problem with Outbound Marketing
    The average Consumer is exposed to over 2,000 forms of outbound marketing per day
    Everyday people are finding ways to block out this form of marketing
  • Inbound vs. Outbound Marketing
    Inbound Marketing- creating relationships with potential clients — drawing the business to you!
  • What is Facebook?
    is a social utility that connects people with friends and others who work, study and live around them.
  • What’s the Big Deal?
    400 million subscribers
    Since January 2007 Facebook has added 250, 000 subscribers everyday
    4th Most trafficked website on the internet today
    Top Social search Engine
    More than 55,000 networks
    More than half of Facebook users today are out of college and a part of the growing demographic of 25 and up
  • How could this Possibly work for business?
  • Be Confident! You Do This Everyday…Offline
    Meeting People
    Building Relationships
    Asking Questions
    Building Trust
    Building a Reputation
  • Agenda
  • The Personal Page
    To create a business page you have to have a personal page
    Take time to create your profile
  • Profile Creation: What NOT To Do
    Profiles are for People NOT Businesses
  • Privacy Settings
  • Build Your Network
    Find people you know
    Request their friendship
    See their news feed
    Create Networks
    You can compartmentalize your friends so that certain friends can only see certain parts of your FB profile
    Become an active, real person on Facebook
  • Personal Page vs. Business Page
    Friends vs Fans
    Personal Profile vs. Business Profile
    Personal Updates and Info vs. Business updates and Info
  • Agenda
  • Setting Up Your Business/Fan Page
  • Creating your Profile
  • Adding Administrators
    Set other people in your organization as an admin so they can add posts, photos, etc.
  • To Publish or Not to Publish…
    You can make your profile public when you are ready
  • Agenda
  • Become a Fan
    Become a fan of your page, and the people on your profile will see that you are a fan of the page you created and will also become fans.
  • 5 Ways to Promote Your Page
    1. Create an engaging page
    Blogs (rss)
  • 5 Ways to Promote Your Page
    2. Take advantage of the viral nature of FaceBook with News feeds
    3. Use your network to your advantage
    Send opt in mailing list links
    Include links to FB in your emails
    Blog and tweet about your FB account
    Post a link or badge on your website or blog
  • 5 Ways to Promote Your Page
    4. Optimize for Search- Facebook search is based on number of fans
    5. Advertise on FB
  • Agenda
  • Too Many Pieces to Put Together?
  • Softline Solutions can put the Pieces Together
  • Free Gift For You
    For attending we would like to offer you a free online analysis of your online presence. To schedule your appointment call or e-mail us!
    Upcoming Webinar:
    Blogging for Business
    March 18, 2010
    10 am PST
  • Thank You
    Available to answer questions anytime online. Visit our website and select the live chat feature