This is the description of my talk. the audience was a group of business people and entrepreneurs in London. Everything we do online is a hint of our personalities, people will make a judgement from what they see. LinkedIn is one of the best social media tools to help you boost your online profile and connect with others. During the evening: • Share tips for how to be seen as a leader in your network • Share ideas about how to use LinkedIn's blog platform Pulse • Explain the connectivity behaviour online • Talk about how to connect in a polite way on LinkedIn • Give examples of good and bad profiles • Optimise your summary and work descriptions • Explain how to detox your LinkedIn profile and fall even more in love with it.

1. Using LinkedIn for Business:
Advanced gems and tips
!
From one of my business talks in London
for the people who attended.
Twitter @Soffi_Propp
Instagram SofieSandell
LinkedIn Sofie Sandell

4. Basic gemsBasics!
!
• Professional and current profile picture
!
• Understandable headline
!
• Use all space to describe yourself in the
summary
!
• Add photos and videos as social proof
of who you are in your profile

6. Get to know your network and remove
connections that you don’t know who they are,
or you have nothing in common with.

7. !
Never connect using
the LinkedIn App.
!
Send a personal
connection request,
never default

8. Use LinkedIn for networking. Not selling.
“Most days I just ignore them, but today I replied
back saying that I wouldn’t interact and do business
with someone I had just accepted as a connection
on LinkedIn and I also suggested that they should work
on their online relationship building skills.”
Read full post:
Don’t try to sell to me on LinkedIn if you don’t know me!
https://www.linkedin.com/pulse/20140823095525-4237950-don-t-try-to-sell-to-me-on-linkedin-if-you-don-t-know-me?

9. The risk of being ‘unfollowed’

11. Your
brand
online
is
• What
you
say
about
yourself
• What
your
colleagues
say
about
you
• What
your
clients
and
partners
say
about
you
• All
kind
of
testimonials
• What
you
are
remembered
for.

12. Verbal
and
nonverbal
Words
Spoken
language
Wri>en
language
Informa@on
sharing
Paralinguis@c;
the
characteris@cs
of
the
voice
and
tone
Time
Posture
Artefacts
such
as
clothing,
earrings
and
glasses
Gestures
Touch
Visual
eye
contact
Body
movement
Space

14. How
to
be
seen
as
a
leader
online?
1)
Pla'orm
-­‐
where
shall
you
be
online?
2)
Profile
-­‐
what
shall
you
write
about
yourself?
3)
Presence
-­‐
are
you
exploring
the
online
plaLorms?
________________________________________________
4)
Contribu8on
-­‐
are
you
contribu@ng
to
discussions,
helping
people,
sharing
relevant
content?
5)
Leader
-­‐
are
you
crea@ng
content
that
others
are
commen@ng
on,
sharing
and
are
you
star@ng
discussions?
14

15. 15

16. 16

17. 17

18. 18

19. 19

20. 20

21. Quick
tips:
!
• Connect
Slideshare
with
LinkedIn
!
• help.LinkedIn.com
is
great
if
you
have
any
problems
!
• newsle.com
-­‐
get
notification
when
your
connections
are
in
the
news
!
• Canva
for
quick
graphic
design
21

22. You
have
to
sound
and
smell
differently
to
be
no8ced.

23. Thank you! Now it’s time
for questions :)
Please connect!
Twitter @Soffi_Propp
Instagram SofieSandell
LinkedIn Sofie Sandell